A Study on Consumers' Perception towards Contemporary Travel Marketing Trends

With the advent of internet and easy access to information, almost every industry has adopted changes in their marketing strategies. Travel industry has witnessed different marketing trends with the passage of every generation of consumers – from pamphlets to glossy brochures to travel agents, advertising on social media, chat bots, websites, blogs, Mobile applications and many more. This is a study showing the consumers’ perception towards various marketing trends being adopted by the Travel Industry. The research will focus on objectives such as consumer awareness, consumers’ perception on reliability factor towards contemporary Travel Marketing Trends and some data analysis will be done on selected travel marketing trends and their dependence on gender and age group. For Data Analysis; testing of hypothesis, Chi-Square test & descriptive statistic shall be used.