LIKE-A-PRO_WP6.5_Campaign Results Week Without Meat Belgium 2023 (Semaine Sans Viande/Week Zonder Vlees)

As part of the LIKE-A-PRO project, Foundation Week Without Meat Europe (Amsterdam, Netherlands) introduced the behaviour change campaign 'Week Without Meat' in Belgium for the first time in 2023, under the local name 'Week Zonder Vlees' (Flemish)/'Semaine Sans Viande' (French). After the campaign took place, sample research was carried out in order to assess the visibility of the campaign, calculate the number of participants, assess their reasons for participating, participants' intention for behaviour change etc. An online survey was carried out by taking a representative sample of the population (of ca. 1000 people) by research institute Norstat. These reports contain the main findings (in the .pdf file) and the data tables (in the .xlsx file).