IDENTIFY NAVIGATIONAL PATTERNS OF WEB USERS

RapidMiner is a software for machine learning, data mining, predictive analytics, and business analytics. The server will record large web log files when user visits the website. Extracting knowledge from such huge data demands for new methods. In this paper, we propose a web usage mining method with RapidMiner. At first, the redundant files in log file are deleted by Matlab and then we mines web log which has been pretreated with RapidMiner, it obtains the custom of different user to visit the website by processing and analyzing log file, and mines unusual rules, and provides the reference for the policy decision and construction of website. Experimental result analysis show that, applying RapidMiner in web usage mining, will obtain frequent model which user visits the website, manage to optimize the website structure and recommends for users.