The current state of confectionery market in Ukraine: competitive aspects and monopolization
Description
This study presents information on the dynamics of the confectionery market in Ukraine, its structure in recent years (2014-2017). Factor analysis has been performed and indicators of competitiveness of the products of leading domestic companies have been calculated. The multi-level nature of the competitive interaction of economic agents in the confectionery market has stipulated application of two methods for competitiveness assessment: index and analytical. The level of monopolization of the confectionery market in Ukraine and the prospects for its development have been determined. The influence of monopolization of the confectionery market on the level of competitiveness of its subjects has been revealed. The specific features and character of monopolization in the confectionery market in Ukraine have been identified. Recommendations concerning the reduction of the negative impact of monopolization on the competitiveness of Ukrainian confectionery enterprises have been offered.
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References
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