STUDY THE ADVERTISEMENT AND PROMOTIONAL IMPACT ON FMCG SECTOR IN RURAL PUNE DISTRICT AND THE OVERALL POTENTIAL OF THE RURAL MARKET

In country like India, where the 70% of the people live in rural area, the rural market holds a lot of marketing potential. There is a wide spread difference in the standard of living between urban and rural India. In order to launch products and develop advertising for rural market there is a need to understand both the rural context and also the consumer very well. Promotion of brands in rural markets requires the special measures. Due to the social and backward condition the personal selling efforts have a challenging role to play in this regard. The word of mouth is an important message carrier in rural areas. In fact the opinion leaders are the most influencing part of promotion strategy of rural promotion efforts.

https://journalnx.com/journal-article/20150656