A STUDY ON CONSUMERS' PRODUCT PREFERENCE AND SATISFACTION ON ONLINE SHOPPING
Authors/Creators
- 1. Research Scholar, PG & Research Department of Commerce, NGM College, Pollachi, Tamilnadu
- 2. Assistant Professor, PG & Research Department of Commerce - CA, NGM College, Pollachi, Tamilnadu
Description
Online shopping is the activity of buying and selling of goods and services over the internet. In the era of modernistic and with the wonderful expansion of social media, various businesses have globalized their sales through internet. Over the decades the maximum of business organizations have been providing various products like electronic items, cosmetics, apparels, books, toys, household appliances, foot wears, etc., to their customers through online. Even non-durable goods and medicines are also marketed through online. Online shopping is a technological tool for better marketing performance. In a competitive world, people are getting busy with their own work and they don’t find time for shopping. Online shopping saves their time a lot, as they can do it from their home or at workplace. This study made an attempt to find out the products preferred by consumers on online shopping and to know about the consumers’ level of satisfaction on online shopping. The study was conducted among 121 experienced online shopping consumers based on convenience sampling method. Simple percentage and Chi-square test are used to analyze the collected data. The results indicate that most of the consumers are students and they are most interested to buy electronic items through online shopping. Majority of the consumers are satisfied with quality of product and procedure on online shopping.
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References
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