Published November 5, 2024
| Version v1
Dataset
Open
Dataset Leveraging Social Media Marketing to Enhance Purchase Intention: The Role of Parasocial Interaction and Brand Equity in Green Fashion
Authors/Creators
Description
The following dataset is a dataset from a study that investigated social media marketing activities that affect parasocial interaction and brand equity. In addition, this study also aims to investigate the relationship of parasocial interaction and brand equity to purchase intention.
Files
Files
(41.4 kB)
| Name | Size | |
|---|---|---|
|
md5:91a7a4e2ede4c73fc375a5b6d31e4b01
|
41.4 kB | Download |