What does "data publication" mean to researchers?

Data “publication” attempts to appropriate for data the prestige of publication in the scholarly literature. While the scholarly communication community substantially endorses the idea, it hasn’t fully resolved what a data publication should look like or how data peer review should work. To contribute an important and neglected perspective on these issues, we surveyed ~250 researchers across the sciences and social sciences, asking what expectations “data publication” raises and what features would be useful to evaluate the trustworthiness and impact of a data publication and the contribution of its creator(s).