Published October 2, 2024 | Version v1
Dataset Open

Engagement and Purchase Intention in storydoing and storytelling for Instagram ads

Authors/Creators

  • 1. Universitat Autònoma de Barcelona

Description

This is a database with which we have worked on the engagement and purchase intention generated by storydoing and storytelling advertising.

Files

Files (61.6 kB)

Additional details

Dates

Available
2024-10-02