The Dynamics of Self-Disclosure on Social Media: Analyzing the Impact of Benefits, Concerns, and Experiences

In the digital age, social media platforms have become integral to daily communication, providing users with unprecedented opportunities to share personal information and connect with others. This phenomenon, known as self-disclosure, involves the voluntary sharing of personal information, thoughts, and feelings with others. This study investigates the factors influencing self-disclosure behavior on social media, employing Social Cognitive Theory (SCT) and the Unified Theory of Acceptance and Use of Technology (UTAUT2) as theoretical frameworks.