Mbah Maridjan Melawan Chris John (Analisis Wacana Kritis Iklan)

Advertisement is an efective media to transfer any messages of the agent behind the media company or commercial scandal. Communicative and discursive principles are mechanically applied on postrepresentation of the ideology of commercialization, political goals, and capitalistic interests. The interpelation of audiences into 'advertising box'(tv) has been melted on the capital-teaching, with its generating imagology, simulation, and commodification, The appearence of traditional figure, Mbah Maridjan has created wide effect to the people's atitude and habitus of comsumption to a new 'kuku Bima-G' supplement drink product. Maridjan has represented the articulation of traditional and contemporary simultaneously on the dimension of social, culture, and economy.

Keywords: advertisement, message, commerce, image