CONSUMERS' AWARENESS AND PREFERENCE TOWARDS SELECTED HEALTH DRINKS
Authors/Creators
- 1. Research Guide & Assistant Professor, Post Graduate and Research Department of Commerce, Nallamuthu Gounder Mahalingam College, Pollachi, Tamilnadu
- 2. Research Scholar, Post Graduate and Research Department of Commerce, Nallamuthu Gounder Mahalingam College, Pollachi, Tamilnadu
Description
Today the people are busy with their regular activities and hence they need energy but find less time to take care of their health. In order to boost up their energy level, there are number of variety of branded health drinks available in the market. The main objective of the study is to understand the consumers’ awareness and preference towards the specified brands of health drinks. Convenience sampling method has been adopted to determine the sample size. Pollachi Taluk is the study area. A total of 210 consumers are taken as sample for the study. The study makes use of statistical techniques such as simple percentage and friedman rank test in analyzing the data. The study reveals that most of the consumers preferred the brand, ‘Boost’ followed by ‘Horlicks’, ‘Bournvita’, etc. and ‘taste’, ‘quality’ and ‘price’ are the most persuading factors in purchasing the specific health drinks.
Files
490.pdf
Additional details
References
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