Published May 7, 2018
| Version v1
Journal article
Open
Evolution of Retail Sector in India
Authors/Creators
- 1. Research Scholar, Reg. No. PPMAN.322, Rayalaseema University, Kurnool, AP (India)
- 2. Professor Emeritus, Department of Business Management, Osmania University, Hyderabad, AP (India)
Description
The retail sector scenario in India is very dynamic and varied. With the phenomenal growth in this sector, India has become an attractive destination for the foreign players. Which witnessed radical changes in the formats and retail marketing structure in the past few decades? This rapid growth has shown the way to invasion of organized retailing in both urban and rural areas. Traditionally the very nature of Indian retail sector is fragmented and unorganized. All these factors have led to a continuous change in consumer purchase behavior and marketing philosophies. The present paper is devoted to explain the concepts of retailing and explore the various stages through which the retail industry has evolved.