Published August 20, 2017
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Frazer and the Association of Ideas
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Frazer devised an explanatory mechanism to explain patterns of magical thought in antiquity. This was based on the phenomenon of the association of ideas, argued by John Locke in the seventeenth century as a description of how we think. Applying this to human behaviour across history and cultures, he concluded that much human activity could be understood in terms of intellectual error.
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