Cash–Flow optimization in ensuring the company's solvency

The article dwells on an important issue of nowadays – the problems of optimization of the Cash Flow management. The subject of the article is the study of methodological approaches to the Cash Flows estimation. 
The article deals with the fundamentals of organization, goals and objectives of Cash Flow management of a company. 
 Cash Flow management model of entities is claimed to be individual for each enterprise.
One of the effective methods to improve the quality of Cash Flow management is optimization, the instrument that helps to identify reserves to minimize dependence on borrowed funds, to achieve balance between incoming and outgoing cash flows, to ensure close relationship between all types of Cash Flows of an enterprise, to increase the volume and quality of revenues net Cash Flow.
 The informative basis for Cash Flow optimizing is found out to be detailed analysis, which includes grouping of all receipts and payments of an enterprise for previous periods.
The concept of Cash Flow management of the company has been formed. The task of Cash Flow optimizing and principles of their planning have been highlighted. The system of directions of Cash Flow optimization has been developed. The analysis of Cash Flow of DPTM PJSC «Ukrposhta» has been conducted. The methods of Cash Flow synchronization have been offered and the basic principles of effective Cash Flow management have beenb elicited.