Journal article Open Access
The purpose of the paper is to consider the «humanitarian core» of vocational education as a systematized set of knowledge about the «human phenomenon», about its thinking, social interactions, attitudes towards the world and the communicative opportunities of professionally-personal expressiveness. The paper reveals patterns and logical structure of projecting and implementation of student professional training humanitarian component in the form of a four-stage algorithm: motivationallyvalue-based, focus-based, operationally-activitybased and controllably-correctional. The importance of the humanitarian cycle disciplines in the process of modern specialist communicative competence forming is determined, in the absence of which further innovative and stable development of society is unthinkable. Particular attention is paid in the paper to the formation of speech artistry competence; its structural components are defined: energy, intonation diversity, expressiveness of the nonverbal language and features of the communication effects formation of speech skill.