Published November 9, 2017 | Version v1

DESIGNING STRATEGY MAPS FOR PRIVATE ENGINEERING COLLEGE

  • 1. Sekolah Tinggi Teknik Ibnu Sina

Description

This study aims to design a strategic map for a private engineering college using the balanced scorecard method. There are two objectives: Key Performance Indicator (KPI) identification and KPI weighting. CIPP model is used to complete this study with the input of the study in the form of corporate statement and institutional strategy. Interview method used to determine KPI then continued by filling Analityc Hierarchy Process questionnaire in weighting KPI. There are 22 KPIs selected with distribution: three KPIs in financial perspective with 3.87% weighted value; five KPIs in the perspective of the customer with 47.86% weighted value; 6 KPIs from the perspective of Internal Business Process with 29.46% weighted value; and 8 KPIs from Learning & Growth perspective with 18.8% weighted value. The results of this strategic map design can be used in communicating all strategies implemented by the institution to all stakeholders and as a validation tool in strategy formulation.

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References

  • R. S. Kaplan and D. P. Norton, "The Balanced Scorecard - Measures that Drives Performance," Harvard Business Review Reprint, pp. 71-79, 1992.
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  • STT Ibnu Sina Batam, SK No. 027/STT/YAPISTA/II/2014 tentang Penetapan Visi, Misi, Tujuan STT Ibnu SIna Batam Periode tahun 2014-2019, Batam: STT Ibnu Sina Batam, 2014.