LEARNING STYLE: ENGINEERING STUDENTS VS MANAGEMENT STUDENTS.

Learning style is an individual?s approach to perceive, learn and respond to a learning environment. One of the most important use of learning style is that it helps the teacher to make the process of teaching easy by incorporating them into their teaching process. Understanding individual?s learning style open doors to the infinite possibility of gaining knowledge. The present study investigated learning styles among the graduate and postgraduate students of Symbiosis University of Applied Sciences, Indore. The respondents were divided into two groups, engineering students pursuing B.tech and management students pursuing B.B.A and M.B.A. The tool used for the present study is Barsch learning style inventory Questionnaire. The study revealed that the learning mode of engineering and management students differs with a preference towards visual mode, auditory mode and kinesthetic mode. Engineering and Management course students differ significantly in their preference for visual, auditory and kinesthetic learning mode. There are many theories of learning like classical conditioning, operant conditioning, cognitive learning and social learning but a common concept says that individuals differ in how they learn.