Pectinariidae is a family of polychaetes building unique ice-cream cone shaped sandy tubes. Pectinaria torquata sp. n. (Pectinariidae) is described from the coastal waters of the northern South China Sea. This new species can be distinguished from all other 25 recognized species in the genus by a combination of characters: 16 chaetigers; 26–32 cirri in the cephalic veil; 11–12 pairs of cephalic spines; uncini with major teeth arranged in two rows, each with 7–8 major teeth; presence of a dorsal posterior lobe on segments 2 and 20; 4–5 pairs of curved scaphal hooks; and an anal flap with a crenulated margin. A key to all recognized pectinariids in the South China Sea is provided.