Perceptions of Georgian consumers about healthy nutrition

The paper studies the  role of healthy nutrition in ensuring food security and sustainable development of consumers. The main focus is on awareness consumers about healthy nutrition, which is presented,  as the most important issue of social marketing. One of the  important factors  of  changing  healthy behavior  are  increasing  awareness in  healthy nutrition  among the general public.     On the basis of the research revealed sources of information,  also levels of consumers' interest,  awareness and perception regarding healthy nutrition. From the point of view of the relation to healthy nutrition, in the work    is determined    influence of the age,   education and income on consumers healthy nutrition awareness.  In the paper  is given the impact of consumers' awareness of healthy nutrition on the decision-making to purchase. On the basis of the conducted study, conclusions have been drawn that give a possibility of  global vision on the attitude of the Georgian consumers towards healthy nutrition.