Dataset on rapid sensory methods for cured hams and associations with consumer values in the Schwartz model

A data set comprising data from N=127 consumers. Consumers answered the Schwartz Portrait Values questionnaire with 21 items. Later the same consumers rated blind and informed liking for eight types of cured hams, performed projective mapping based on tasting and on front-and back of pacg images, CATA on usages and values associated with the hams. 

Data collection procedures are described in attached pdf document, whereas all data is available as an excel file, including the metadata.