IMPACT OF GREEN INVESTMENT PRACTICES ON DIGITAL INDIA GOALS 2026

The 21st century’s environmental degradation has reshaped economies, urging a shift towards sustainable practices reflected in the UN’s Sustainable Development Goals (SDGs). Climate change disrupts economies, emphasising the need for eco-conscious approaches. India’s growth amid industrialisation prompts scrutiny of green investment’s impact on its Digital India Goals 2026. The research addresses financial infrastructure deficiencies prioritizing short-term gains over sustainable impacts, hindering resource allocation to eco-friendly projects. Lack of awareness impedes capital flow towards green initiatives, slowing progress for a sustainable economy. Ethical risks in data exploitation threaten cybersecurity and societal trust.Objectives encompass understanding green investment's impact on India’s digital economy, gauging public attitudes towards sustainability, and evaluating digital initiatives for enhanced strategies. The study's importance lies in ridging investor awareness gaps to facilitate India’s attainment of its Digital India Goals. Analytical and descriptive methods with primary and secondary data collection and hypothesis testing form the research methodology, limited by sample size and study duration.The literature review highlights challenges for green entrepreneurs, the impact of green financing strategies like green bonds, incumbents’struggles in adopting green tech, the limited impact of green banking, and the necessity for increased private sector involvement in green digital financing. Barriers like cost, trust, and digital illiteracy hinder green finance adoption. Security concerns also affect digital financial transactions.The research delves into India’s pursuit of sustainability, outlining challenges, objectives, methodologies, and key findings from an extensive literature review, highlighting the urgency of embracing green investment for a sustainable digital future.