Universitat de València (UV) Research Data
Published February 28, 2024 | Version v1
Dataset Open

DATA ON SOCIAL NETWORKS TALKINB ABOUT SPAIN IN 3 SPORT EVENTS

Authors/Creators

  • 1. ROR icon Universitat de València
  • 2. University of Valencia

Description

Information about posts talkinb about the brand Spain linked to three events of a different caliber: a football mega event (Qatar Football) World Cup), a semi-massive tennis event (Davis Cup 2022) and a local marathon event (XLI Marathon Valencia Trinidad Alfonso 2022.

Period: November-Decemeber 2022

To monitor the three chosen sporting events (mega, medium and local) on four social networks (i.e. Facebook, Instagram, Twitter and YouTube), the tool Atribus was chosen.

Files

DatosRedesSocialesCopaDavis.csv

Files (714.0 MB)

Name Size
md5:87994ed23fd81d8fdbdce6f26d7cfa04
18.5 MB Preview Download
md5:509909bb9e406f2b4bbffe6ebc0f458f
4.3 MB Preview Download
md5:378f99fd9d8a861279883d284d86662c
691.2 MB Preview Download

Additional details

Funding

Conselleria de Innovación, Universidades, Ciencia y Sociedad Digital
“El deporte en la construcción de marca país: el turista y el residente" AICO 2022 CIAICO/2021/062:

References

  • Vila-López, N. y Küster-Boluda, I. (2024): "Opinion leaders on sporting events for country branding". Journal of Vacation Marketing. DOI: 10.1177/13567667241227640