World Academy of Science, Engineering and Technology
Published June 28, 2007 | Version 8366
Journal article Open

The Perception of Customer Satisfaction in Textile Industry According to Genders in Turkey

Description

The customer satisfaction for textile sector carries great importance like the customer satisfaction for other sectors carry. Especially, if it is considered that gaining new customers create four times more costs than protecting existing customers from leaving, it can be seen that the customer satisfaction plays a great role for the firms. In this study the affecting independent variables of customer satisfaction are chosen as brand image, perceived service quality and perceived product quality. By these independent variables, it is investigated that if any differences exist in perception of customer satisfaction according to the Turkish textile consumers in the view of gender. In data analysis of this research the SPSS program is used.

Files

8366.pdf

Files (280.0 kB)

Name Size
md5:0ce26542c6bc2bc7d56b9f6eef71e808
280.0 kB Preview Download

Additional details

References

  • Grönroos, C., 1996. Relationship Marketing: Strategic and Tactical Implications, Management Decision, Vol. 34 No. 3, 5-14.
  • Peter, J.P. and Olsan, J.C., 2005. Consumer Behaviour and Marketing Strategy, The McGraw-Hill Companies,Inc., New York.
  • ├ûzdamar, K., 2004. Paket Programlar ile ─░statistiksel Veri Analizi I-II, Kaan Kitabevi, Eski┼ƒehir.
  • Ghobadian, A., Speller, S. and Jones, M. , 1993. Service quality : concepts and models, International Journal of Quality&Reliability Management, Vol.11, No.9, 43-66.
  • Chow-Chua, C. and Komaran, R., 2002. Managing Service Quality by Combining Voice of the Service Provider and Voice of Their Customers, Managing Service Quality, Vol. 12 No. 2, 77-86.
  • Warrington, P.T., 2002. Customer evaluations of e-shopping: the effects of quality-value perceptions and e-shopping satisfaction on e-shopping loyalty, PhD Thesis, The University of Arizona.
  • Didier, S.M., 2003. The marketing function and consumer satisfaction online, PhD Thesis, Capella University.
  • Zeithaml, V.A., 1988. Consumer perceptions of price, quality and value: A means-end model and synthesis of evidence. Journal of Marketing., Vol.52, No.3, 2-22.
  • Royle, J.,L. Cooper, R.Stockdale. 1999. The use of branding by trade publishers: an investigation into marketing the book as a brand name product, Publishing Research Quarterly, Winter, 1-13.