Published November 29, 2023 | Version v1
Dataset Open

Product Placement Bibliometric

Authors/Creators

  • 1. ROR icon Universitat de València

Description

Data set of published paper in the Web of Science (WoS) using the query "product placement." from 1992 to 2021 

Files

Files (401.2 kB)

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md5:744f1b9600a763edac9c336613a63880
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Additional details

References

  • Vila-López, N. and Kuster-Boluda, I. (2021): "Product Placement bibliometric study: generic journals versus specific-communication journals". International Journal of Business Communication, 1-30