DIGITALIZATION AND SPECIALIZATION AS DRIVERS OF CHANGE IN THE CONSULTING SERVICES MARKET

In recent years, the global economy has undergone rapid transformation. Accelerating
digitalization, the expanding application of artificial intelligence technologies, and the development of global
business networks have required consulting firms to adapt rapidly to changing market conditions. The study
examines changes in consulting service offerings driven by digitalization and specialization and substantiates
the growing need for hybrid value-creation models that integrate deep domain expertise with digital tools.
Such an approach enables service diversification, greater personalization in response to client needs, and the
improvement of consulting firms’ business models. The object of the research is the consulting services market,
while the subject encompasses its transformation under the influence of digitalization and specialization, changes
in consulting firms’ business models, and evolving patterns of client demand. The research aims to identify
current trends in the consulting industry, systematize its development directions in the context of digitalization
and specialization, and assess the impact of these processes on market structure and growth dynamics. The
study employs observation, comparative analysis, classification, statistical analysis, and modeling methods.