Published March 20, 2026
| Version v1
Dataset
Open
THE IMPORTANCE OF CUSTOMERS IN CUSTOMER RELATIONSHIP MANAGEMENT AND STRATEGIES FOR THEIR RETENTION
Authors/Creators
- 1. Bukhara Asian International University Master's student
Description
This study analyzed the strategic importance of customers in the process of customer relationship management. Also, the role of customer retention strategies in ensuring the competitiveness, sustainable development and long-term economic efficiency of the enterprise was scientifically and theoretically illuminated.
Files
237-241 (1).pdf
Files
(236.0 kB)
| Name | Size | Download all |
|---|---|---|
|
md5:200a2b9fc3f702186c33c14896e8bdf4
|
236.0 kB | Preview Download |
Additional details
References
- Reichheld, F. F. (1996). The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value. Harvard Business School Press.
- Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A multi-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1), 12–40.
- Payne, A., & Frow, P. (2005). A Strategic Framework for Customer Relationship Management. Journal of Marketing, 69(4), 167–176.
- Peppers, D., & Rogers, M. (2011). Managing Customer Relationships: A Strategic Framework. Wiley.
- Buttle, F., & Maklan, S. (2015). Customer Relationship Management: Concepts and Tools (3rd ed.). Routledge.