Stylistic Aspects of Advertising Posters in the Soviet Union

This article examines Soviet social, political, and moralizing posters. The textual and visual images of Soviet poster-making with their thematic meanings are explored, and the role of poster creativity in forming the moral and ethical qualities of the younger generation is analyzed. Results suggest that the Soviet poster becomes a means of communication, as with the help of an image and text, it seeks to convey to the reader the main ethical values of Soviet ideology. At the same time, the importance of both verbal and non-verbal images is relevant. The importance of style in creating a visual image is emphasized, and conclusions are drawn about the importance of Soviet culture and its display in the language, poetry, and visual image of posters produced in the Soviet Union.