Published July 9, 2023
| Version v1
Dataset
Open
(Data)L'Oréal Paris. A study of the representation of mature women.
Description
Abstract: Cosmetics brands are committed to resorting to mature women to promote their products and, occasionally, to acclaimed actresses as an advertising gimmick. This is the case of L’Oréal Paris in relation to its ‘Age Perfect’ product line. The main aim here is to examine how this brand sometimes resorts to actresses aged over 55 to represent mature women.
In this repository you will find all the data with which the research has been carried out.
Files
Files
(251.5 kB)
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