Authors;Title;Year;Source title;Cited by;Link;Affiliations;Authors with affiliations;Author Keywords;Document Type;Open Access;Source
Ma L, Sun B;Machine learning and AI in marketing – Connecting computing power to human insights;2020;International Journal Of Research In Marketing;131;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85089690063&doi=10.1016%2fj.ijresmar.2020.04.005&partnerID=40&md5=1b86b8e894b55e4315d04bca4596bad0;United States;"Ma, L., Robert H. Smith School of Business of University of Maryland, College Park, United States; Sun, B., Cheung Kong Graduate School of Business Americas, New York, United States";"Artificial intelligence (AI); Big data; Digital marketing; Interpretation; Machine learning; Marketing theory; Network; Prediction; Tracking data; Unstructured data";Article;;Scopus
Cui G, Wong ML, Lui H-K;Machine learning for direct marketing response models: Bayesian networks with evolutionary programming;2006;Management Science;122;https://www.scopus.com/inward/record.uri?eid=2-s2.0-33645817013&doi=10.1287%2fmnsc.1060.0514&partnerID=40&md5=40c5e12e96a229644d2c7caf1aeb84a3;Hong Kong;"Cui, G., Department of Marketing and International Business, Lingnan University, Tuen Mun, N.T., Hong Kong; Wong, M.L., Department of Computing and Decision Sciences, Lingnan University, Tuen Mun, N.T., Hong Kong; Lui, H.-K., Department of Marketing and International Business, Lingnan University, Tuen Mun, N.T., Hong Kong";"Bayesian networks; Data mining; Direct marketing; Evolutionary programming; Machine learning";Article;;Scopus
Perlich C, Dalessandro B, Raeder T, Stitelman O, Provost F;Machine learning for targeted display advertising: Transfer learning in action;2014;Machine Learning;104;https://www.scopus.com/inward/record.uri?eid=2-s2.0-84897110594&doi=10.1007%2fs10994-013-5375-2&partnerID=40&md5=384c4c98f7874f76c4d1f53538c81768;United States;"Perlich, C., M6D Research, 37 E. 18th St., New York, NY, United States; Dalessandro, B., M6D Research, 37 E. 18th St., New York, NY, United States; Raeder, T., M6D Research, 37 E. 18th St., New York, NY, United States; Stitelman, O., M6D Research, 37 E. 18th St., New York, NY, United States; Provost, F., M6D Research, 37 E. 18th St., New York, NY, United States, Leonard N. Stern School of Business, New York University, 44 W. 4th St., New York, NY, United States";"Display advertising; Predictive modeling; Transfer learning";Article;All Open Access, Green;Scopus
Xu Z, Zhu G, Metawa N, Zhou Q;Machine learning based customer meta-combination brand equity analysis for marketing behavior evaluation;2022;Information Processing And Management;47;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85118151715&doi=10.1016%2fj.ipm.2021.102800&partnerID=40&md5=af8a9186024a3186c30d4aaba7802ba1;China;"Xu, Z., School of Computer and Information Engineering, Shanghai Polytechnic University, 2360 JinHai Road, Pudong District, Shanghai  201209, China; Zhu, G., School of Economics, Management and Law, Hubei Normal University, HuangshiHubei, 435002, China; Metawa, N., College of Business Administration, University of SharjahSharjah, United Arab Emirates, Faculty of Commerce, Mansoura University, Mansoura, Egypt; Zhou, Q., School of Economics and Management, Changzhou Vocational Institute of Mechatronic Technology, Changzhou, 213001, China, The Institute for Industrial Economy of Intelligent Manufacturing, Changzhou, 213001, China";"Big Data; Brand equity; Brand marketing; Factor Analysis; Machine learning; Meta-combined approach";Article;;Scopus
Miklosik A, Kuchta M, Evans N, Zak S;Towards the Adoption of Machine Learning-Based Analytical Tools in Digital Marketing;2019;Ieee Access;47;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85068913895&doi=10.1109%2fACCESS.2019.2924425&partnerID=40&md5=000189e156b927846e0c5db0058eea43;Australia;"Miklosik, A., Marketing Department, Faculty of Commerce, University of Economics in Bratislava, Bratislava, 85235, Slovakia; Kuchta, M., Marketing Department, Faculty of Commerce, University of Economics in Bratislava, Bratislava, 85235, Slovakia; Evans, N., School of Information Technology and Mathematical Sciences, University of South Australia, Adelaide, SA  5001, Australia; Zak, S., Marketing Department, Faculty of Commerce, University of Economics in Bratislava, Bratislava, 85235, Slovakia";"Big data; data-driven analytical tools; digital marketing; machine learning (ML); marketing agencies; marketing analysis";Article;All Open Access, Gold, Green;Scopus
Hair JF, Jr, Sarstedt M;Data, measurement, and causal inferences in machine learning: opportunities and challenges for marketing;2021;Journal Of Marketing Theory And Practice;46;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85099351626&doi=10.1080%2f10696679.2020.1860683&partnerID=40&md5=1b2bd38f1775af1c5b5a0f17739e4db1;Malaysia;"Hair, J.F., Jr., Marketing and Quantitative Methods Department, University of South Alabama, Mobile, AL, United States; Sarstedt, M., Consumer Research, Otto-von-Guericke University Magdeburg, Magdeburg, Germany, School of Business and Global Asia in the 21st Century Research Platform, Monash University Malaysia, Petaling Jaya, Selangor, Malaysia";;Article;;Scopus
Salminen J, Yoganathan V, Corporan J, Jansen BJ, Jung S-G;Machine learning approach to auto-tagging online content for content marketing efficiency: A comparative analysis between methods and content type;2019;Journal Of Business Research;45;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85064625684&doi=10.1016%2fj.jbusres.2019.04.018&partnerID=40&md5=660cbd2e26d2a9c6d3d56cf19d517f5a;Dominican Republic;"Salminen, J., Qatar Computing Research Institute, Hamad Bin Khalifa University, Qatar, Turku School of Economics, University of Turku, Finland; Yoganathan, V., University of Bradford, School of Management, Emm Lane, Bradford, BD9 4JL, United Kingdom; Corporan, J., Banco Santa Cruz RD, Dominican Republic; Jansen, B.J., Qatar Computing Research Institute, Hamad Bin Khalifa University, Qatar; Jung, S.-G., Qatar Computing Research Institute, Hamad Bin Khalifa University, Qatar";"Auto-tagging; Content marketing; Digital marketing; Machine learning; Neural network; Web content";Article;All Open Access, Green;Scopus
Mackey T, Kalyanam J, Klugman J, Kuzmenko E, Gupta R;Solution to detect, classify, and report illicit online marketing and sales of controlled substances via twitter: Using machine learning and web forensics to combat digital opioid access;2018;Journal Of Medical Internet Research;45;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85047767798&doi=10.2196%2f10029&partnerID=40&md5=080adf720ba85f23dd017b11f9a02aaa;United States;"Mackey, T., Division of Infectious Disease and, Global Public Health, Department of Anesthesiology, School of Medicine, University of California San Diego, 8950 Villa La Jolla Drive, A124, San Diego, CA  92037, United States; Kalyanam, J., Department of Electrical and Computer Engineering, Jacobs School of Engineering, University of California San Diego, San Diego, CA, United States; Klugman, J., IBM Global Business Services, Washington, DC, United States; Kuzmenko, E., IBM Global Business Services, Washington, DC, United States; Gupta, R., Centers for Disease Control and Prevention, Atlanta, GA, United States";"Drug abuse; Machine learning; Online pharmacies; Opioid abuse; Prescription drug misuse; Unsupervised machine learning";Article;All Open Access, Gold, Green;Scopus
Ren K, Zhang W, Chang K, Rong Y, Yu Y, Wang J;Bidding Machine: Learning to Bid for Directly Optimizing Profits in Display Advertising;2018;Ieee Transactions On Knowledge And Data Engineering;45;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85035777645&doi=10.1109%2fTKDE.2017.2775228&partnerID=40&md5=3489e2e120a288435f0751aa081eee47;United Kingdom;"Ren, K., Shanghai Jiao Tong University, Shanghai, 200240, China; Zhang, W., Shanghai Jiao Tong University, Shanghai, 200240, China; Chang, K., Shanghai Jiao Tong University, Shanghai, 200240, China; Rong, Y., Meituan-Dianping Inc., No. 4 Wangjing East Road, Beijing, 100102, China; Yu, Y., Shanghai Jiao Tong University, Shanghai, 200240, China; Wang, J., University College London, London, WC1E 6BT, United Kingdom";"bid landscape forecasting; bidding strategy optimization; Real-Time bidding; user response prediction";Article;All Open Access, Green;Scopus
Zhao Z, Anand R, Wang M;Maximum relevance and minimum redundancy feature selection methods for a marketing machine learning platform;2019;Proceedings - 2019 Ieee International Conference On Data Science And Advanced Analytics, Dsaa 2019;40;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85079276555&doi=10.1109%2fDSAA.2019.00059&partnerID=40&md5=afdb4f3f8f0abfad73fd26e55593a72e;United States;"Zhao, Z., Uber Technologies, Inc., San Francisco, United States; Anand, R., Uber Technologies, Inc., San Francisco, United States; Wang, M., Uber Technologies, Inc., San Francisco, United States";"Automated machine learning; Classification; Feature selection; Marketing";Conference Paper;All Open Access, Green;Scopus
Miklosik A, Evans N;Impact of Big Data and Machine Learning on Digital Transformation in Marketing: A Literature Review;2020;Ieee Access;31;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85086798519&doi=10.1109%2fACCESS.2020.2998754&partnerID=40&md5=cdff61d4f2a2e8cc71543bc3e74b8df3;Australia;"Miklosik, A., Marketing Department, Faculty of Management, Comenius University in Bratislava, Bratislava, 83104, Slovakia; Evans, N., UniSA STEM, University of South Australia, Adelaide, SA  5001, Australia";"Big data; digital transformation; disruptive technologies; information management; machine learning (ML); marketing";Review;All Open Access, Gold, Green;Scopus
Sundsøy P, Bjelland J, Iqbal AM, Pentland A, De Montjoye Y-A;Big data-driven marketing: How machine learning outperforms marketers' gut-feeling;2014;Lecture Notes In Computer Science (including Subseries Lecture Notes In Artificial Intelligence And Lecture Notes In Bioinformatics);25;https://www.scopus.com/inward/record.uri?eid=2-s2.0-84958554526&doi=10.1007%2f978-3-319-05579-4_45&partnerID=40&md5=e5bd1a774458f65684b9d578e56ea07e;United States;"Sundsøy, P., Telenor Research, Norway; Bjelland, J., Telenor Research, Norway; Iqbal, A.M., Telenor Research, Norway; Pentland, A., Media Laboratory, Massachusetts Institute of Technology, United States; De Montjoye, Y.-A., Media Laboratory, Massachusetts Institute of Technology, United States";"Asia; Big Data; Carrier; Machine learning; Marketing; Metadata; Mobile Network Operator; social network analysis";Conference Paper;All Open Access, Green;Scopus
Choi J-A, Lim K;Identifying machine learning techniques for classification of target advertising;2020;Ict Express;24;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85087812265&doi=10.1016%2fj.icte.2020.04.012&partnerID=40&md5=b6e626db75c528e9299fde5f34eaab89;United States;"Choi, J.-A., Department of Communication, William Paterson University of New Jersey, Wayne, NJ  07470, United States; Lim, K., Department of Computer Science, William Paterson University of New Jersey, Wayne, NJ  07470, United States";"Artificial intelligence; Classification; Machine learning; Target advertising";Review;All Open Access, Gold;Scopus
Hagen L, Uetake K, Yang N, Bollinger B, Chaney AJB, Dzyabura D, Etkin J, Goldfarb A, Liu L, Sudhir K, Wang Y, Wright JR, Zhu Y;How can machine learning aid behavioral marketing research?;2020;Marketing Letters;23;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85088019054&doi=10.1007%2fs11002-020-09535-7&partnerID=40&md5=bb06850ae1fdd8ad6da6a8c30b93f13e;United States;"Hagen, L., University of Southern California, Los Angeles, CA, United States; Uetake, K., Yale University, New Haven, CT, United States; Yang, N., Cornell University, Ithaca, NY, United States; Bollinger, B., New York University, New York City, NY, United States; Chaney, A.J.B., Duke University, Durham, NC, United States; Dzyabura, D., New Economic School, Moscow, Russian Federation; Etkin, J., Duke University, Durham, NC, United States; Goldfarb, A., University of Toronto, Toronto, Canada; Liu, L., University of Colorado Boulder, Boulder, CO, United States; Sudhir, K., Yale University, New Haven, CT, United States; Wang, Y., University of British Columbia, Vancouver, Canada; Wright, J.R., University of Alberta, Edmonton, Canada; Zhu, Y., University of California San Diego, San Diego, CA, United States";"Behavioral science; Big data; Semi-supervised learning; Supervised learning; Unsupervised learning";Article;;Scopus
Arasu BS, Seelan BJB, Thamaraiselvan N;A machine learning-based approach to enhancing social media marketing;2020;Computers And Electrical Engineering;17;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85086379024&doi=10.1016%2fj.compeleceng.2020.106723&partnerID=40&md5=b5bf9210eec6eff1a3394ca250afafdc;India;"Arasu, B.S., Department of Management Studies, National Institute of Technology, Tiruchirappalli, India; Seelan, B.J.B., Department of Management Studies, National Institute of Technology, Tiruchirappalli, India; Thamaraiselvan, N., Department of Management Studies, National Institute of Technology, Tiruchirappalli, India";"Artificial intelligence; Information sciences; Machine learning and WEKA; Social analytics; Social media marketing";Article;;Scopus
Dzyabura D, Yoganarasimhan H;Machine learning and marketing;2018;Handbook Of Marketing Analytics: Methods And Applications In Marketing Management, Public Policy, And Litigation Support;17;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85075701395&partnerID=40&md5=08e951ec5506b849f197956082601961;United States;"Dzyabura, D., New York University Stern School of Business, United States; Yoganarasimhan, H., University of Washington Foster School of Business, United States";;Book Chapter;;Scopus
Florez-Lopez R, Ramon-Jeronimo JM;Marketing segmentation through machine learning models: An approach based on customer relationship management and customer profitability accounting;2009;Social Science Computer Review;17;https://www.scopus.com/inward/record.uri?eid=2-s2.0-58149173794&doi=10.1177%2f0894439308321592&partnerID=40&md5=f57f34da8c333f416fbd9002b0845a19;Spain;"Florez-Lopez, R., University of Leon, ESP, Department of Economics and Business Administration, University of Leon, Leon, Spain; Ramon-Jeronimo, J.M., University Pablo Olavide of Seville, ESP";"Artificial intelligence; Costĝ€""benefit analysis; Customer profitability accounting; Customer relationship management; Marketing";Article;;Scopus
Mouawi R, Awad M, Chehab A, El Hajj IH, Kayssi A;Towards a Machine Learning Approach for Detecting Click Fraud in Mobile Advertizing;2019;Proceedings Of The 2018 13th International Conference On Innovations In Information Technology, Iit 2018;16;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85062428513&doi=10.1109%2fINNOVATIONS.2018.8605973&partnerID=40&md5=23f05fda3ff665d0733ada3eca125753;Lebanon;"Mouawi, R., Department of Electrical and Computer Engineering, American University of Beirut, Beirut, 1107 2020, Lebanon; Awad, M., Department of Electrical and Computer Engineering, American University of Beirut, Beirut, 1107 2020, Lebanon; Chehab, A., Department of Electrical and Computer Engineering, American University of Beirut, Beirut, 1107 2020, Lebanon; El Hajj, I.H., Department of Electrical and Computer Engineering, American University of Beirut, Beirut, 1107 2020, Lebanon; Kayssi, A., Department of Electrical and Computer Engineering, American University of Beirut, Beirut, 1107 2020, Lebanon";"ANN; click fraud; in-app ads; KNN; mobile advertisement; SVM";Conference Paper;;Scopus
Brei VA;Machine learning in marketing;2020;Foundations And Trends In Marketing;15;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85091489605&doi=10.1561%2f1700000065&partnerID=40&md5=64e1e3c0a673248903c98121dc018dd6;Brazil;Brei, V.A., Universidade Federal do Rio Grande do Sul (UFRGS), Brazil;;Article;All Open Access, Bronze;Scopus
Meshref H;Predicting loan approval of bank direct marketing data using ensemble machine learning algorithms;2020;International Journal Of Circuits, Systems And Signal Processing;12;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85099311315&doi=10.46300%2f9106.2020.14.117&partnerID=40&md5=d2894cf2e5142e4ea1f4fac715dd2c6b;Saudi Arabia;Meshref, H., SMIEEE, Computer Science Department College of Computers and Information Technology, Taif University Kingdom of Saudi Arabia, Saudi Arabia;"Decision trees; Ensemble learning; Loan prediction; Machine learning; Model interpretation";Article;All Open Access, Bronze;Scopus
Ruangthong P, Jaiyen S;Bank direct marketing analysis of asymmetric information based on machine learning;2015;Proceedings Of The 2015 12th International Joint Conference On Computer Science And Software Engineering, Jcsse 2015;12;https://www.scopus.com/inward/record.uri?eid=2-s2.0-84945917922&doi=10.1109%2fJCSSE.2015.7219777&partnerID=40&md5=ecc8d1a06a1b820fcfa7cec98a193ee5;Thailand;"Ruangthong, P., Department of Computer Science, Faculty of Science, King Mongkut's Institute of Technology, Ladkrabang, Thailand; Jaiyen, S., Department of Computer Science, Faculty of Science, King Mongkut's Institute of Technology, Ladkrabang, Thailand";"BayesNet; Decision Tree; Direct Marketing; MLP (MultilayerPerceptron); NavieBayes; RBFNetwork; Rotation Forest(PCA); SMOTE";Conference Paper;;Scopus
Ebrahimi P, Basirat M, Yousefi A, Nekmahmud M, Gholampour A, Fekete‐farkas M;Social Networks Marketing and Consumer Purchase Behavior: The Combination of SEM and Unsupervised Machine Learning Approaches;2022;Big Data And Cognitive Computing;11;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85127989671&doi=10.3390%2fbdcc6020035&partnerID=40&md5=b4ff3f87258d28e23ae8a7b8e9fce1cd;Hungary;"Ebrahimi, P., Doctoral School of Economic and Regional Sciences, Hungarian University of Agriculture and Life Sciences (MATE), Gödöllő, 2100, Hungary; Basirat, M., Faculty of Management, University of Tehran, Tehran, 141556311, Iran; Yousefi, A., Department of Management, Bandar Anzali Branch, Islamic Azad University, Bandar Anzali, 4313111111, Iran; Nekmahmud, M., Doctoral School of Economic and Regional Sciences, Hungarian University of Agriculture and Life Sciences (MATE), Gödöllő, 2100, Hungary; Gholampour, A., The Innovation and Entrepreneurship Research Lab, London, EC4N 7TW, United Kingdom; Fekete‐farkas, M., Institute of Agricultural and Food Economics, Hungarian University of Agriculture and Life Sciences (MATE), Gödöllő, 2100, Hungary";"consumer purchase behavior; Facebook Marketplace; machine learning; social networks marketing; structural equation modeling; unsupervised clustering algorithms";Article;All Open Access, Gold;Scopus
Ullal MS, Hawaldar IT, Soni R, Nadeem M;The Role of Machine Learning in Digital Marketing;2021;Sage Open;10;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85117129483&doi=10.1177%2f21582440211050394&partnerID=40&md5=27280cb7dc8a8b45671083e9d26a0f1b;United States;"Ullal, M.S., Manipal Academy of Higher Education, India; Hawaldar, I.T., Kingdom University, Sanad, Bahrain; Soni, R., Somaiya Vidyavihar University, Mumbai, India; Nadeem, M., University of San FranciscoCA, United States";"AI; deep learning; digital marketing; machine learning";Article;All Open Access, Gold;Scopus
Dai Y, Wang T;Prediction of customer engagement behaviour response to marketing posts based on machine learning;2021;Connection Science;10;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85104801898&doi=10.1080%2f09540091.2021.1912710&partnerID=40&md5=f017f2ca144d0e5f68ebfa5d6ec92f68;China;"Dai, Y., Management School, Shanghai University of International Business and Economics, Shanghai, China; Wang, T., School of Information Management and Engineering, Shanghai University of Finance and Economics, Shanghai, China";"customer engagement behaviour; machine learning; neural network; Social media marketing";Article;All Open Access, Bronze;Scopus
Xiujuan L, Kagita MK, Kumar R L;Machine learning techniques for multi-media communications in business marketing;2021;Journal Of Multiple-valued Logic And Soft Computing;9;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85108314457&partnerID=40&md5=5b16b3673c3a3c7c8d35b3aef3b1480b;India;"Xiujuan, L., Changchun University of Finance and Economics, Changchun, Jilin, 130000, China; Kagita, M.K., Deptartment of ICT, Central Queensland University, Australia; Kumar. R, L., Department of CSE, SNS College of Technology, India";"Business; Communication; Support Vector Machine (SVM)";Article;;Scopus
Akter S, Dwivedi YK, Sajib S, Biswas K, Bandara RJ, Michael K;Algorithmic bias in machine learning-based marketing models;2022;Journal Of Business Research;8;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85124203468&doi=10.1016%2fj.jbusres.2022.01.083&partnerID=40&md5=5af983124f81f35fb75e218943dd7e96;United States;"Akter, S., School of Business, University of WollongongNSW  2522, Australia; Dwivedi, Y.K., Emerging Markets Research Centre (EMaRC), School of Management, Room #323, Swansea University, Bay Campus, Fabian Bay, Wales, Swansea, SA1 8EN, United Kingdom, Department of Management, Symbiosis Institute of Business Management, Pune & Symbiosis International (Deemed University), Maharashtra, Pune, India; Sajib, S., UTS Business School, University of Technology Sydney, 15 Broadway, Ultimo, NSW  2007, Australia; Biswas, K., School of Business, University of WollongongNSW  2522, Australia; Bandara, R.J., Faculty of Business, University of Wollongong in Dubai, Dubai Knowledge Park, Dubai, United Arab Emirates; Michael, K., School for the Future of Innovation in Society, Arizona State University, TEMPE, Mailcode  5603, United States";"Algorithmic bias; Data bias; Design bias; Dynamic managerial capability; Machine learning; Marketing models; Microfoundations; Socio-cultural bias";Article;All Open Access, Hybrid Gold, Green;Scopus
Birim S, Kazancoglu I, Mangla SK, Kahraman A, Kazancoglu Y;The derived demand for advertising expenses and implications on sustainability: a comparative study using deep learning and traditional machine learning methods;2022;Annals Of Operations Research;8;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85122345244&doi=10.1007%2fs10479-021-04429-x&partnerID=40&md5=c0d9607815e3c911139bdfa1e260777e;Turkey;"Birim, S., Department of Business Administration, Salihli Faculty of Economics and Administrative Sciences, Manisa Celal Bayar University, Manisa, Turkey; Kazancoglu, I., Department of Business Administration, Faculty of Economics and Administrative Sciences, Ege University, İzmir, Turkey; Mangla, S.K., OP Jindal Global University, Jindal Global Business School, Operations Management, Haryana, India; Kahraman, A., Department of Business Administration, Salihli Faculty of Economics and Administrative Sciences, Manisa Celal Bayar University, Manisa, Turkey; Kazancoglu, Y., Yasar Universitesi, Izmir, Turkey";"Advertisement; Demand forecasting; Machine learning; Marketing intelligence";Article;All Open Access, Bronze, Green;Scopus
Villarroel Ordenes F, Silipo R;Machine learning for marketing on the KNIME Hub: The development of a live repository for marketing applications;2021;Journal Of Business Research;7;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85113987154&doi=10.1016%2fj.jbusres.2021.08.036&partnerID=40&md5=b3979f2493d3ea29c7b8babaf4115e5d;Switzerland;"Villarroel Ordenes, F., Department of Business and Management, LUISS University, Viale Romania 32, Rome, 00197, Italy; Silipo, R., KNIME, Hardturmstrasse 66, Zurich, 8005, Switzerland";"Computer vision; Customer experience; Deep learning; Machine learning; Sentiment analysis; Text mining";Article;;Scopus
Watts J, Adriano A;Uncovering the Sources of Machine-Learning Mistakes in Advertising: Contextual Bias in the Evaluation of Semantic Relatedness;2021;Journal Of Advertising;7;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85092099092&doi=10.1080%2f00913367.2020.1821411&partnerID=40&md5=6ad366d2c77e847423fb54530abdf038;United States;"Watts, J., Willamette University, Salem, OR, United States; Adriano, A., Willamette University, Salem, OR, United States";;Article;;Scopus
Bayoude K, Ouassit Y, Ardchir S, Azouazi M;How machine learning potentials are transforming the practice of digital marketing: State of the art;2018;Periodicals Of Engineering And Natural Sciences;7;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85070935839&doi=10.21533%2fpen.v6i2.526&partnerID=40&md5=d2623ef1c23bc19cf96b4059bc1b9fbe;Morocco;"Bayoude, K., Departement of Mathematics and Computer Science, Faculty of Sciences, Hassan II University, Casablanca, Morocco; Ouassit, Y., Departement of Mathematics and Computer Science, Faculty of Sciences, Hassan II University, Casablanca, Morocco; Ardchir, S., Departement of Mathematics and Computer Science, Faculty of Sciences, Hassan II University, Casablanca, Morocco; Azouazi, M., Departement of Mathematics and Computer Science, Faculty of Sciences, Hassan II University, Casablanca, Morocco";"Customer behavior; Digital marketing; Machine learning; Predictive analysis";Article;All Open Access, Gold;Scopus
Shashidhara BM, Jain S, Rao VD, Patil N, Raghavendra GS;Evaluation of Machine Learning Frameworks on Bank Marketing and Higgs Datasets;2015;Proceedings - 2015 2nd Ieee International Conference On Advances In Computing And Communication Engineering, Icacce 2015;7;https://www.scopus.com/inward/record.uri?eid=2-s2.0-84959061591&doi=10.1109%2fICACCE.2015.31&partnerID=40&md5=bb28bb3b52428f52014fb58599285a06;India;"Shashidhara, B.M., Department of Information Technology, National Institute of Technology Karnataka, Surathkal, India; Jain, S., Department of Information Technology, National Institute of Technology Karnataka, Surathkal, India; Rao, V.D., Department of Information Technology, National Institute of Technology Karnataka, Surathkal, India; Patil, N., Department of Information Technology, National Institute of Technology Karnataka, Surathkal, India; Raghavendra, G.S., Department of Information Technology, National Institute of Technology Karnataka, Surathkal, India";"Apache Spark; Big Data; Distributed Computing; Machine Learning Algorithms; Parallel Execution; Scikit-Learn; Weka";Conference Paper;;Scopus
Blomster M, Koivumäki T;Exploring the resources, competencies, and capabilities needed for successful machine learning projects in digital marketing;2022;Information Systems And E-business Management;6;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85119985881&doi=10.1007%2fs10257-021-00547-y&partnerID=40&md5=7a76716b4a45fd84803c26b27da32104;Finland;"Blomster, M., Business School, Oulu University of Applied Sciences, P.O. Box 222, Oulu, 90101, Finland; Koivumäki, T., Oulu Business School, University of Oulu, P.O. Box 8000, Oulu, 90014, Finland";"Agile-Stage-Gate; Case study; Digital marketing; Machine learning; Organizational capabilities";Article;;Scopus
Booth D;Marketing analytics in the age of machine learning;2019;Applied Marketing Analytics;6;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85064230802&partnerID=40&md5=e58183667cc3cfc7b75963b9c831c50b;United States;Booth, D., Cardinal Path, 111 East Wacker Drive, Suite 300, Chicago, IL  60601, United States;"Artificial intelligence; Machine learning; Marketing analytics; Marketing technology; Predictivedigital analytics";Article;;Scopus
Ngai EWT, Wu Y;Machine learning in marketing: A literature review, conceptual framework, and research agenda;2022;Journal Of Business Research;5;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85125469406&doi=10.1016%2fj.jbusres.2022.02.049&partnerID=40&md5=cc8ae867c50198aef04e2383c9e27eee;China;"Ngai, E.W.T., Department of Management & Marketing, The Hong Kong Polytechnic University, Hong Kong, Hong Kong; Wu, Y., Department of Management & Marketing, The Hong Kong Polytechnic University, Hong Kong, Hong Kong, School of Economics and Management, Harbin Institue of Technology, Harbin, China";"Conceptual framework; Literature review; Machine learning; Marketing; Research agenda";Article;;Scopus
Sarath Kumar Boddu R, Santoki AA, Khurana S, Vitthal Koli P, Rai R, Agrawal A;An analysis to understand the role of machine learning, robotics and artificial intelligence in digital marketing;2022;Materials Today: Proceedings;5;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85137403075&doi=10.1016%2fj.matpr.2021.11.637&partnerID=40&md5=d8c53a00828128e813bcb937421036cc;India;"Sarath Kumar Boddu, R., Professor and Principal, Department of CSE, Lenora College of Engineering, Andhra Pradesh, Rampachodavaram, India; Santoki, A.A., School of Commerce and Management, Vanita Vishram Women's University, Gujarat, Surat, India; Khurana, S., University Institute of Media Studies, Research Scholar, Chandigarh University, India; Vitthal Koli, P., Marketing Associate, Byju's - Think & Learn Pvt. Ltd, India; Rai, R., Department of Mechanical Engineering, University Institute of Technology RGPV, Madhya Pradesh, Bhopal, India; Agrawal, A., Department of Mechanical Engineering, University Institute of Technology-RGPV, Madhya Pradesh, Bhopal, India";"Artificial Intelligence (AI); Digital Marketing; Etc; Machine Learning; Management; Marketing; Organization; Robotics";Article;;Scopus
Abakouy R, En-Naimi EM, El Haddadi A, Lotfi E;Data-driven marketing: How machine learning will improve decision-making for marketers;2019;Acm International Conference Proceeding Series;5;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85077751473&doi=10.1145%2f3368756.3369024&partnerID=40&md5=7ca3714acfeb144e05103fae3fab7d36;Morocco;"Abakouy, R., LIST Laboratory, Department of Computer Science, Faculty of Sciences and Technologies, UAE, Tangier, Morocco; En-Naimi, E.M., LIST Laboratory, Department of Computer Science, Faculty of Sciences and Technologies, UAE, Tangier, Morocco; El Haddadi, A., DMI Laboratory, ENSAH, Al Hoceima, Morocco; Lotfi, E., LIST Laboratory, Department of Computer Science, Faculty of Sciences and Technologies, UAE, Tangier, Morocco";"Machine Learning; Marketing; Prediction";Conference Paper;;Scopus
Melethadathil N, Pazhanivelu S, Nair B, Diwakar S;Assessing short-term social media marketing outreach of a healthcare organization using machine learning;2017;2017 International Conference On Advances In Computing, Communications And Informatics, Icacci 2017;5;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85042756946&doi=10.1109%2fICACCI.2017.8125871&partnerID=40&md5=868bba21baf459dd77c7ab1ddff6e459;India;"Melethadathil, N., Amrita School of Biotechnology, Amrita Vishwa Vidyapeetham, Amrita University, Clappana P.O., Kollam, Kerala, 690525, India; Pazhanivelu, S., Department of Management, Amrita Vishwa Vidyapeetham, Amrita University, Clappana P.O., Kollam, Kerala, 690525, India; Nair, B., Amrita School of Biotechnology, Amrita Vishwa Vidyapeetham, Amrita University, Clappana P.O., Kollam, Kerala, 690525, India; Diwakar, S., Amrita School of Biotechnology, Amrita Vishwa Vidyapeetham, Amrita University, Clappana P.O., Kollam, Kerala, 690525, India";;Conference Paper;;Scopus
Kongar E, Adebayo O;Impact of Social Media Marketing on Business Performance: A Hybrid Performance Measurement Approach Using Data Analytics and Machine Learning;2021;Ieee Engineering Management Review;4;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85101444235&doi=10.1109%2fEMR.2021.3055036&partnerID=40&md5=b0b099bd96d08e75a94d245ccb5db97d;United States;"Kongar, E., University of Bridgeport, Bridgeport, CT  06604, United States; Adebayo, O., University of Bridgeport, Bridgeport, CT  06604, United States";"AutoML; data envelopment analysis; performance evaluation; social media marketing; technology management";Article;;Scopus
Dangi G, Choudhury T, Kumar P;A smart approach to diagnose Heart disease through machine learning and Springleaf Marketing Response;2016;2016 International Conference On Recent Advances And Innovations In Engineering, Icraie 2016;4;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85021692197&doi=10.1109%2fICRAIE.2016.7939547&partnerID=40&md5=6df908bc078130102ae2d87c73eee1d1;India;"Dangi, G., Amity University, Uttar Pradesh, India; Choudhury, T., Amity University, Uttar Pradesh, India; Kumar, P., Amity University, Uttar Pradesh, India";"Data Analysis; Data mining; Machine learning; Multinomial Regression";Conference Paper;;Scopus
Sriram VP, Shaikh AA, Sumana BK, Kumar A, Dhiman V, Naved M;Consumer Behaviour on Digital Marketing Platforms—Specifically in Terms of Consumer Loyalty Using Machine Learning;2023;Smart Innovation, Systems And Technologies;3;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85134329328&doi=10.1007%2f978-981-19-0108-9_40&partnerID=40&md5=655bbe07d4c62adef21925db708d7913;India;"Sriram, V.P., Department of MBA, Acharya Bangalore B School (ABBS), Karnataka, Bengaluru, India; Shaikh, A.A., Bharati Vidyapeeth’s Institute of Management Studies and Research, Navi Mumbai, India; Sumana, B.K., PG Department of Business Administration, Maharanis Womens Commerce and Management College, Karnataka, Mysore, India; Kumar, A., Apeejay School of Management, Delhi, Dwarka, India; Dhiman, V., Postgraduate Institute of Medical Education and Research, Chandigarh, India; Naved, M., Department of Business Analytics, Jagannath University, Delhi-NCR, India";"Consumer behaviour; Digital marketing; Digital platforms; Machine learning";Conference Paper;;Scopus
Mondal T, Mugaloremutt Jayadeva S, Pani R, Subramanian M, P A, Sumana BK;E marketing strategy in health care using IoT and Machine Learning;2022;Materials Today: Proceedings;3;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85136936386&doi=10.1016%2fj.matpr.2021.11.417&partnerID=40&md5=aa2139b17d4e11a17d512c3beec5897c;India;"Mondal, T., Department of Botany, Hiralal Mazumdar Memorial College for Women, Dakshineswar, Kolkata, 700035, India; Mugaloremutt Jayadeva, S., Department of Health System Management Studies, JSS Academy of Higher Education & Research, Karnataka, Mysuru, India; Pani, R., Samet School of Management, Department of Management, Biju Patnaik University of Technology (BPUT), Odisha, Bhubaneswar, India; Subramanian, M., Sri Siddhartha Academy of Higher Education (Deemed to be University), Karnataka, Tumkuru, India; P, A., Assistant Professor, Civil Engineering, Sona College of Technology, Tamilnadu, India; Sumana, B.K., PG Department of Business Administration, Maharanis Womens Commerce and Management College, Karnataka, Mysore, India";"Applications; Digital marketing; Healthcare; Internet of Things (IOT); Machine Learning (ML); Sensors; Wearable devices";Article;;Scopus
Moses E, Clark KR, Jacknis NJ;The future of advertising: Influencing and predicting response through artificial intelligence, machine learning, and neuroscience;2021;Handbook Of Research On Applied Data Science And Artificial Intelligence In Business And Industry;3;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85127671596&doi=10.4018%2f978-1-7998-6985-6.ch007&partnerID=40&md5=f1fa2574cc21279bb0618093019f5689;United States;"Moses, E., Columbia University, United States, BrainGroup Global, United States; Clark, K.R., Dartmouth College, United States, Bellwether Citizen Response, United States; Jacknis, N.J., Columbia University, United States, Intelligent Community Forum, United States";;Book Chapter;;Scopus
Hsu C-W, Chang Y-L, Chen T-S, Chang T-Y, Lin Y-D;Who Donates on Line? Segmentation Analysis and Marketing Strategies Based on Machine Learning for Online Charitable Donations in Taiwan;2021;Ieee Access;3;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85103209223&doi=10.1109%2fACCESS.2021.3066713&partnerID=40&md5=ce41a24ed86e3a7bfb43dbd14e3d5ff5;Taiwan;"Hsu, C.-W., Department of Intelligent Commerce, National Kaohsiung University of Science and Technology, Kaohsiung, Taiwan; Chang, Y.-L., Graduate Institute of Tourism Management, National Kaohsiung University of Hospitality and Tourism, Kaohsiung, Taiwan; Chen, T.-S., Department of Information Management, Tunghai University, Taichung, Taiwan; Chang, T.-Y., Graduate Institute of Tourism Management, National Kaohsiung University of Hospitality and Tourism, Kaohsiung, Taiwan; Lin, Y.-D., Department of Computer Science and Information Engineering, National Penghu University of Science and Technology, Magong, Taiwan";"donation marketing strategies; Online donor segmentation; RFM; socio-demographic factors";Article;All Open Access, Gold;Scopus
Thontirawong P, Chinchanachokchai S;TEACHING ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING IN MARKETING;2021;Marketing Education Review;3;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85099540215&doi=10.1080%2f10528008.2021.1871849&partnerID=40&md5=8f542eab3415fcb769c918ba146ac601;United States;"Thontirawong, P., Dataginjo, LLC, Richfield, OH, United States; Chinchanachokchai, S., Department of Marketing, University of Akron, Akron, OH, United States";"Artificial intelligence; big data; customer churn; data analytics; machine learning; teaching innovation";Article;;Scopus
Das K, Mungra Y, Sharma A, Kumar S;Past, present and future of research in relationship marketing - a machine learning perspective;2022;Marketing Intelligence And Planning;2;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85131096801&doi=10.1108%2fMIP-11-2021-0393&partnerID=40&md5=b22dba03a0a029f93bbf802b31e4d843;India;"Das, K., MICA, Ahmedabad, India; Mungra, Y., MICA, Ahmedabad, India; Sharma, A., Information Systems Area, Chandragupt Institute of Management Patna, Patna, India; Kumar, S., Department of Management Studies, Malaviya National Institute of Technology Jaipur, Jaipur, India";"Intellectual structure; Relationship marketing; Structural topic modeling; Topic modeling";Review;;Scopus
Cacciarelli D, Boresta M;What drives a donor? A machine learning-based approach for predicting responses of nonprofit direct marketing campaigns;2022;Journal Of Philanthropy And Marketing;2;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85129289862&doi=10.1002%2fnvsm.1724&partnerID=40&md5=1bc79e44979be17b69d2205000e9bd4a;Italy;"Cacciarelli, D., Department of Applied Mathematics and Computer Science, Technical University of Denmark, Lyngby, Denmark; Boresta, M., Department of Computer, Control and Management Engineering, Sapienza University of Rome, Rome, Italy";"direct marketing; machine learning; target selection";Article;All Open Access, Hybrid Gold;Scopus
Nikolajeva A, Teilans A;Machine learning technology overview in terms of digital marketing and personalization;2021;Proceedings - European Council For Modelling And Simulation, Ecms;2;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85108228995&partnerID=40&md5=abc21c286f91b645e56ec7918b8f8442;Latvia;"Nikolajeva, A., Faculty of Engineering, Rezekne Academy of Technologies, Atbrivosanas aleja 115, Rezekne, LV-4601, Latvia; Teilans, A., Faculty of Engineering, Rezekne Academy of Technologies, Atbrivosanas aleja 115, Rezekne, LV-4601, Latvia";"Artificial intelligence; Digital marketing; Machine learning; Personalization";Conference Paper;;Scopus
Gutnik S;Application of data mining and machine learning methods to enhance the effectiveness of digital marketing strategies;2021;Digital Strategies In A Global Market: Navigating The Fourth Industrial Revolution;2;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85128105090&doi=10.1007%2f978-3-030-58267-8_10&partnerID=40&md5=8180e21a5a370c077932f4e77c2e4c7d;Russian Federation;Gutnik, S., Moscow State Institute of International Relations (MGIMO University), Moscow, Russian Federation;"Big data; Business analytics; Data mining; Digital economy; M3; Machine learning; Marketing strategies; Predictive analytics";Book Chapter;;Scopus
Mao S, Huang R;Complexity Construction of Intelligent Marketing Strategy Based on Mobile Computing and Machine Learning Simulation Environment;2021;Complexity;2;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85105797250&doi=10.1155%2f2021%2f9910834&partnerID=40&md5=90de889460a5b410eb106debbdbdb974;China;"Mao, S., School of Economics and Management, Hubei University of Automotive Technology, Shiyan, Hubei, 442002, China; Huang, R., School of Economics and Management, Hubei University of Automotive Technology, Shiyan, Hubei, 442002, China";;Article;All Open Access, Gold;Scopus
Dahl O, Johansson F, Khoshkangini R, Pashami S, Nowaczyk Sł, Claes P;Understanding association between logged vehicle data and vehicle marketing parameters: Using clustering and rule-based machine learning;2020;Acm International Conference Proceeding Series;2;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85090806621&doi=10.1145%2f3416028.3417215&partnerID=40&md5=41444f5f029675a9260097982a60acec;Sweden;"Dahl, O., Halmstad University, CAISR, Halmstad, Sweden; Johansson, F., Halmstad University, CAISR, Halmstad, Sweden; Khoshkangini, R., Halmstad University, CAISR, Halmstad, Sweden; Pashami, S., Halmstad University, CAISR, Halmstad, Sweden; Nowaczyk, Sł., Halmstad University, CAISR, Halmstad, Sweden; Claes, P., Volvo Group, QandCS, Gothenburg, Sweden";"Gaussian Mixture Models; Machine Learning; Usage Behaviors";Conference Paper;;Scopus
Petersen R, Daramola O;Towards Explainable Direct Marketing in the Telecom Industry Through Hybrid Machine Learning;2020;Lecture Notes In Computer Science (including Subseries Lecture Notes In Artificial Intelligence And Lecture Notes In Bioinformatics);2;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85092640832&doi=10.1007%2f978-3-030-58817-5_35&partnerID=40&md5=0b3810c884a59ee4cc18a656c9be4588;South Africa;"Petersen, R., Department of Information Technology, Cape Peninsula University of Technology, Cape Town, South Africa; Daramola, O., Department of Information Technology, Cape Peninsula University of Technology, Cape Town, South Africa";"Case-based reasoning; Direct marketing; Explainable AI; Machine learning; Telecommunication";Conference Paper;;Scopus
Volkmar G, Fischer PM, Reinecke S;Artificial Intelligence and Machine Learning: Exploring drivers, barriers, and future developments in marketing management;2022;Journal Of Business Research;1;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85131124066&doi=10.1016%2fj.jbusres.2022.04.007&partnerID=40&md5=241655914af5314dfb3bdf304a5e1708;Switzerland;"Volkmar, G., Institute for Marketing and Customer Insight, University of St.Gallen, Dufourstrasse 40a, St. Gallen, 9000, Switzerland; Fischer, P.M., Institute for Marketing and Customer Insight, University of St.Gallen, Dufourstrasse 40a, St. Gallen, 9000, Switzerland; Reinecke, S., Institute for Marketing and Customer Insight, University of St.Gallen, Dufourstrasse 40a, St. Gallen, 9000, Switzerland";"Artificial Intelligence; Decision- Making; Delphi Method; Ethics; Machine Learning; Marketing Management";Article;;Scopus
El Koufi N, Belangour A, El Koufi A, Sadiq M;A SYSTEMATIC LITERATURE REVIEW OF MACHINE LEARNING TECHNIQUES APPLIED TO PRECISION MARKETING;2022;International Journal On Technical And Physical Problems Of Engineering;1;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85139396195&partnerID=40&md5=a086ae2befda669af3897d8269dd0436;Morocco;"El Koufi, N., Laboratory of Information Technology and Modeling (LTIM), Faculty of Sciences Ben M’Sik, Hassan II University, Casablanca, Morocco; Belangour, A., Laboratory of Information Technology and Modeling (LTIM), Faculty of Sciences Ben M’Sik, Hassan II University, Casablanca, Morocco; El Koufi, A., Laboratory of Analysis, Modeling and Simulation (LAMS), Faculty of Sciences Ben M’Sik, Hassan II University, Casablanca, Morocco; Sadiq, M., Laboratory of Information Technology and Modeling (LTIM), Faculty of Sciences Ben M’Sik, Hassan II University, Casablanca, Morocco";"Big Data; Machine Learning; Precision Marketing; Systematic Literature Review";Article;;Scopus
Haj Bara BA, Pokrovskaia NN, Ababkova MY, Brusakova IA, Korban AA;Artificial Intelligence for Advertising and Media: Machine Learning and Neural Networks;2022;Proceedings Of The 2022 Conference Of Russian Young Researchers In Electrical And Electronic Engineering, Elconrus 2022;1;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85129487015&doi=10.1109%2fElConRus54750.2022.9755590&partnerID=40&md5=672acabbec6da3aa8532e13f2c535a1a;Russian Federation;"Haj Bara, B.A., Higher School of Media-Communications, Pr Peter the Great St.Petersburg Polytechnic University, St. Petersburg, Russian Federation; Pokrovskaia, N.N., Higher School of Media-Communications, Pr Peter the Great St.Petersburg Polytechnic University, St. Petersburg, Russian Federation, Saint Petersburg Electrotechnical, University Leti, Innovation Management Department, St. Petersburg, Russian Federation; Ababkova, M.Y., Higher School of Media-Communications, Pr Peter the Great St.Petersburg Polytechnic University, St. Petersburg, Russian Federation; Brusakova, I.A., Saint Petersburg Electrotechnical, University Leti, Innovation Management Department, St. Petersburg, Russian Federation; Korban, A.A., Higher School of Media-Communications, Pr Peter the Great St.Petersburg Polytechnic University, St. Petersburg, Russian Federation";"advertising; Artificial intelligence; communication; machine learning; marketing; media; neural networks";Conference Paper;;Scopus
Guo W, Liu F, Zhang X;Research on Insurance Customer Segmentation Model and Marketing Strategy Based on Big Data and Machine Learning;2021;Acm International Conference Proceeding Series;1;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85113538950&doi=10.1145%2f3469213.3471326&partnerID=40&md5=05747d3b1e5d89297b4fd1fe6cb34de9;China;"Guo, W., Beijing China-Power Information Technology Co., Ltd, Beijing, 102200, China; Liu, F., Beijing China-Power Information Technology Co., Ltd, Beijing, 102200, China; Zhang, X., Beijing China-Power Information Technology Co., Ltd, Beijing, 102200, China";"Big data; Machine learning; Marketing strategy; Segmentation of insurance customers";Conference Paper;;Scopus
Li Y, Chen N, Li H;Research on blind equalization algorithm of high-speed visible light communication signal based on machine learning and Marketing;2021;Journal Of Commercial Biotechnology;1;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85135231266&doi=10.5912%2fjcb1050&partnerID=40&md5=47237611a783a59686814d0c32fcce9f;China;"Li, Y., Department of Network and Communication Engineering, Shijiazhuang Information Engineering Vocational College, Shijiazhuang, 052160, China; Chen, N., Department of Network and Communication Engineering, Shijiazhuang Information Engineering Vocational College, Shijiazhuang, 052160, China; Li, H., Department of Network and Communication Engineering, Shijiazhuang Information Engineering Vocational College, Shijiazhuang, 052160, China";"algorithm design; blind equalization; communication signal; high speed visible light; machine learning; marketing; visible light communication";Article;;Scopus
Chen Q, Cai S, Gu X;Construction of the Luxury Marketing Model Based on Machine Learning Classification Algorithm;2021;Scientific Programming;1;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85118596877&doi=10.1155%2f2021%2f6511552&partnerID=40&md5=a6cc02e6ad32754e80fed8c88117bd07;China;"Chen, Q., Shanghai Institute of Visual Arts, Shanghai, 201620, China; Cai, S., School of Business Administration, Shanghai Lixin University of Accounting and Finance, Shanghai, 201209, China; Gu, X., School of Financial Technology, Shanghai Lixin University of Accounting and Finance, Shanghai, 201209, China";;Article;All Open Access, Gold;Scopus
Liu X, Xiao Z, Song Y, Zhang R, Li X, Du Z;A Machine Learning-Aided Framework to Predict Outcomes of Anti-PD-1 Therapy for Patients with Gynecological Cancer on Incomplete Post-Marketing Surveillance Dataset;2021;Ieee Access;1;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85113877165&doi=10.1109%2fACCESS.2021.3107498&partnerID=40&md5=a6316d1b6904cb8aab1b6eca39aad730;United States;"Liu, X., Department of Obstetrics and Gynecology, Sheng Jing Hospital, China Medical University, Shenyang, China; Xiao, Z., School of Engineering, Penn State Erie, Behrend College, Erie, PA, United States; Song, Y., Department of Obstetrics and Gynecology, Sheng Jing Hospital, China Medical University, Shenyang, China; Zhang, R., Department of Obstetrics and Gynecology, Sheng Jing Hospital, China Medical University, Shenyang, China; Li, X., Department of Obstetrics and Gynecology, Sheng Jing Hospital, China Medical University, Shenyang, China; Du, Z., Department of Obstetrics and Gynecology, Sheng Jing Hospital, China Medical University, Shenyang, China";"gynecological cancer; machine learning; Post-marketing surveillance";Article;All Open Access, Gold;Scopus
Tang Y, Li P;Marketing customer response scoring model based on machine learning data analysis;2021;Journal Of Intelligent And Fuzzy Systems;1;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85104328113&doi=10.3233%2fJIFS-189484&partnerID=40&md5=891574dfd9ef371cd6a4d837b414ddc3;China;"Tang, Y., School of Business, Liaocheng University, Liaocheng, Shandong, China; Li, P., School of Foreign Languages, Liaocheng University, Liaocheng, Shandong, China";"customer response; data analysis; Machine learning; marketing; scoring model";Article;;Scopus
Ahsain S, Kbir M’A;Data Mining and Machine Learning Techniques Applied to Digital Marketing Domain Needs;2021;Lecture Notes In Networks And Systems;1;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85102620359&doi=10.1007%2f978-3-030-66840-2_55&partnerID=40&md5=57b1a920b963021914916d338a34d37d;Morocco;"Ahsain, S., LIST Laboratory, STI Doctoral Center, Abdelmalek Essaadi University, Tetouan, Morocco; Kbir, M.’A., LIST Laboratory, STI Doctoral Center, Abdelmalek Essaadi University, Tetouan, Morocco";"Consumer behavior; Data Mining; Digital Marketing; Innovation; Machine Learning";Conference Paper;;Scopus
Gopagoni DR, Lakshmi PV, Chaudhary A;Evaluating Machine Learning Algorithms for Marketing Data Analysis: Predicting Grocery Store Sales;2021;Lecture Notes In Networks And Systems;1;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85093068233&doi=10.1007%2f978-981-15-5397-4_17&partnerID=40&md5=812fb1379c10251428c01ef5d8ede208;India;"Gopagoni, D.R., Department of CSE, GIT, GITAM (Deemed to be University), Visakhapatnam, Andhra Pradesh, India; Lakshmi, P.V., Department of IT, GIT, GITAM (Deemed to be University), Visakhapatnam, Andhra Pradesh, India; Chaudhary, A., Social Prachar, Bengaluru, Karnataka, India";"Artificial intelligence; Automation technologies; Data science; Exploratory data analysis (EDA); Machine learning";Conference Paper;;Scopus
Wang D;Research on bank marketing behavior based on machine learning;2020;Acm International Conference Proceeding Series;1;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85095832456&doi=10.1145%2f3421766.3421800&partnerID=40&md5=bbdfb72a7654a28af943753f87a74f11;China;Wang, D., Hebei University of Economics and Business, Shijiazhuang, China;"Bank Direct Sales Project; C5.0 algorithm; Classification algorithm; Customer segmentation";Conference Paper;;Scopus
Avudaiappan T, Abirami K, Dharani Lakshmi M, Karunyaa RB;Analysis of digital marketing dataset using machine learning algorithm;2020;International Journal Of Advanced Science And Technology;1;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85084510405&partnerID=40&md5=67fdb6993379fb1a95ee14f287050e6e;India;"Avudaiappan, T., Department of Computer Science & Engineering, K. Ramakrishnan College Of Technology, Trichy, India; Abirami, K., Department of Computer Science & Engineering, K. Ramakrishnan College Of Technology, Trichy, India; Dharani Lakshmi, M., Department of Computer Science & Engineering, K. Ramakrishnan College Of Technology, Trichy, India; Karunyaa, R.B., Department of Computer Science & Engineering, K. Ramakrishnan College Of Technology, Trichy, India";"Sentiment analysis; Sentiment diffusion; Tweets";Article;;Scopus
Andi Purnomo MR, Azzam A, Uswatun Khasanah A;Effective Marketing Strategy Determination Based on Customers Clustering Using Machine Learning Technique;2020;Journal Of Physics: Conference Series;1;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85082701010&doi=10.1088%2f1742-6596%2f1471%2f1%2f012023&partnerID=40&md5=e93c8ef5cf806d2fc16b2ed514c2deae;Indonesia;"Andi Purnomo, M.R., Department of Industrial Engineering, Faculty of Industrial Technology, Universitas Islam Indonesia, Indonesia; Azzam, A., Department of Industrial Engineering, Faculty of Industrial Technology, Universitas Islam Indonesia, Indonesia; Uswatun Khasanah, A., Department of Industrial Engineering, Faculty of Industrial Technology, Universitas Islam Indonesia, Indonesia";;Conference Paper;All Open Access, Gold;Scopus
Sharma A, Kulkarni SV, Kalbande D, Dholay S;Cost optimized hybrid system in digital advertising using machine learning;2019;International Journal Of Innovative Technology And Exploring Engineering;1;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85068863460&partnerID=40&md5=0e5514ea866d3d246a69d145b37296f7;India;"Sharma, A., Maharishi Markandeshwar engineering college, MMDU Campus, India; Kulkarni, S.V., Sardar Patel Institute of Technology, Andheri, India; Kalbande, D., Sardar Patel Institute of Technology, Andheri, India; Dholay, S., Sardar Patel Institute of Technology, Andheri, India";"Audience Expansion; Cost Optimizing; Digital Advertising; Logistic Regression; Machine Learning; Naive Bayes; Predictive Analytics";Article;;Scopus
Liang J, Xiu J;Prediction of Mobile APP Advertising Conversion Rate Based on Machine Learning;2019;Proceedings - 2018 International Conference On Cyber-enabled Distributed Computing And Knowledge Discovery, Cyberc 2018;1;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85063164427&doi=10.1109%2fCyberC.2018.00058&partnerID=40&md5=e2fe4cfd3b8e594b43c54a311bab938b;China;"Liang, J., No 10. Xitucheng Road, Beijing, China; Xiu, J., Beijing University of Posts and Telecommunications, Beijing, China";"Advertising-Conversion-Rate; Feature-Engineering; Machine-Learning; Prediction";Conference Paper;;Scopus
Cutler J, Culotta A;Using weak supervision to scale the development of machine-learning models for social media-based marketing research;2019;Applied Marketing Analytics;1;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85074422743&partnerID=40&md5=8198d864cc4e5e77502661a7129a8163;United States;"Cutler, J., Kellogg School of Management, Northwestern University, 2211 Campus Dr, Evanston, IL  60208, United States; Culotta, A., Illinois Institute of Technology, Department of Computer Science, 10 West 31st Street, Chicago, IL  60616, United States";"Artificial intelligence; Automation; Data mining; Machine learning; Social media; Weak supervision";Article;;Scopus
Tan KS, Subramanian P;Proposition of machine learning driven personalized marketing approach for E-Commerce;2019;Journal Of Computational And Theoretical Nanoscience;1;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85073454482&doi=10.1166%2fjctn.2019.8319&partnerID=40&md5=c845d21d26c215619c17975f2f116ac8;Malaysia;"Tan, K.S., Asia Pacific University of Technology and Innovation57000, Malaysia; Subramanian, P., Asia Pacific University of Technology and Innovation57000, Malaysia";"ANN; Clustering; E-Commerce; Machine Learning; Marketing; Personalization";Article;;Scopus
Chen Y;Comparing content marketing strategies of digital brands using machine learning;2023;Humanities And Social Sciences Communications;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85148423972&doi=10.1057%2fs41599-023-01544-x&partnerID=40&md5=40a01f968d35390bda5cf5242c4d73d3;Taiwan;Chen, Y., Department of Marketing and Logistics Management of National Penghu University of Science and Technolog, Penghu, Taiwan;;Article;All Open Access, Gold;Scopus
Faro JM, Chen J, Flahive J, Nagawa CS, Orvek EA, Houston TK, Allison JJ, Person SD, Smith BM, Blok AC, Sadasivam RS;Effect of a Machine Learning Recommender System and Viral Peer Marketing Intervention on Smoking Cessation: A Randomized Clinical Trial;2023;Jama Network Open;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85146363766&doi=10.1001%2fjamanetworkopen.2022.50665&partnerID=40&md5=c1a10eab52da947962e2a5d91c1c36cf;United States;"Faro, J.M., Division of Health Informatics and Implementation Science, Department of Population and Quantitative Health Sciences, University of Massachusetts Chan Medical School, Worcester, United States; Chen, J., Division of Health Informatics and Implementation Science, Department of Population and Quantitative Health Sciences, University of Massachusetts Chan Medical School, Worcester, United States; Flahive, J., Division of Health Informatics and Implementation Science, Department of Population and Quantitative Health Sciences, University of Massachusetts Chan Medical School, Worcester, United States; Nagawa, C.S., Division of Health Informatics and Implementation Science, Department of Population and Quantitative Health Sciences, University of Massachusetts Chan Medical School, Worcester, United States; Orvek, E.A., Division of Health Informatics and Implementation Science, Department of Population and Quantitative Health Sciences, University of Massachusetts Chan Medical School, Worcester, United States; Houston, T.K., Wake Forest University School of Medicine, Winston-Salem, NC, United States; Allison, J.J., Division of Health Informatics and Implementation Science, Department of Population and Quantitative Health Sciences, University of Massachusetts Chan Medical School, Worcester, United States; Person, S.D., Division of Biostatistics and Health Services Research, Population and Quantitative Health Sciences, University of Massachusetts Chan Medical School, Worcester, United States; Smith, B.M., Spinal Cord Injury Quality Enhancement Research Initiative, Center of Innovation for Complex Chronic Healthcare, Hines VA Medical Center, Chicago, IL, United States, Department of Pediatrics, Center for Community Health, Northwestern University Feinberg, School of Medicine, Chicago, IL, United States; Blok, A.C., Department of Systems, Populations and Leadership, University of Michigan, School of Nursing, Ann Arbor, United States; Sadasivam, R.S., Division of Health Informatics and Implementation Science, Department of Population and Quantitative Health Sciences, University of Massachusetts Chan Medical School, Worcester, United States";;Article;All Open Access, Gold, Green;Scopus
El Koufi N, Belangour A, Sadiq M;Machine Learning Application in Precision Marketing: A Systematic Literature Review and Comparative Study;2023;Lecture Notes In Networks And Systems;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85151139183&doi=10.1007%2f978-3-031-26254-8_87&partnerID=40&md5=384cc2354c020b64e2497705b21b6df1;Morocco;"El Koufi, N., Laboratory of Information Technology and Modeling, Faculty of Sciences Ben M’sik, Hassan II University, Casablanca, Morocco; Belangour, A., Laboratory of Information Technology and Modeling, Faculty of Sciences Ben M’sik, Hassan II University, Casablanca, Morocco; Sadiq, M., Laboratory of Information Technology and Modeling, Faculty of Sciences Ben M’sik, Hassan II University, Casablanca, Morocco";"Big data; Machine learning; Precision marketing; Systematic literature review";Conference Paper;;Scopus
Wang Q;Application of Machine Learning Algorithm in Marketing Education;2023;Lecture Notes Of The Institute For Computer Sciences, Social-informatics And Telecommunications Engineering, Lnicst;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85148695378&doi=10.1007%2f978-3-031-23950-2_35&partnerID=40&md5=b4f1c1986444348428e4c65aad15abfa;China;Wang, Q., SiChuan TOP IT Vocational Institute, Sichuan, Chengdu, 611743, China;"Machine learning algorithm; Marketing management";Conference Paper;;Scopus
Langen H, Huber M;How causal machine learning can leverage marketing strategies: Assessing and improving the performance of a coupon campaign;2023;Plos One;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85146193113&doi=10.1371%2fjournal.pone.0278937&partnerID=40&md5=eb98947865b60ce302f360577b98f567;Switzerland;"Langen, H., University of Helsinki, Faculty of Social Sciences, Economics, Helsinki, Finland; Huber, M., University of Fribourg, Department of Economics, Fribourg, Switzerland";;Article;All Open Access, Gold, Green;Scopus
Alhejaily BA, Abdulghani RM, Yafooz WMS;Machine Learning and Data Mining Use Cases in the Development of Marketing Strategies;2023;Lecture Notes In Networks And Systems;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85142741295&doi=10.1007%2f978-981-19-3148-2_50&partnerID=40&md5=ae13f9131d7dca74eba9167fb8cacafb;Saudi Arabia;"Alhejaily, B.A., Department of Computer Science, College of Computer Science and Engineering, Taibah University, Madinah, 42353, Saudi Arabia; Abdulghani, R.M., Department of Computer Science, College of Computer Science and Engineering, Taibah University, Madinah, 42353, Saudi Arabia; Yafooz, W.M.S., Department of Computer Science, College of Computer Science and Engineering, Taibah University, Madinah, 42353, Saudi Arabia";"Artificial intelligence; Data mining; Emotional text mining; Marketing; Target customer";Conference Paper;;Scopus
Kapula PR, Singh A, Khan SP, Kumar S, Kotni VVDP, Pallathadka H;Machine Learning for the Manufacturing of Digital Marketing Techniques and Its Impact on Health Care System;2023;Smart Innovation, Systems And Technologies;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85134293063&doi=10.1007%2f978-981-19-0108-9_41&partnerID=40&md5=1b3924d606aee419a01cfff0d25eda94;India;"Kapula, P.R., Department of ECE, B V Raju Institute of Technology, Telangana, Narsapur, India; Singh, A., Department of Computer Science & Engineering, Kamla Nehru Institute of Technology, U.P., Sultanpur, India; Khan, S.P., Computer Science and Engineering, Medicaps University, Indore, India; Kumar, S., Ignite, Bhumi, Chennai, India; Kotni, V.V.D.P., Department of Marketing, Gitam Institute of Management, Gitam Deemed-to-be University, Visakhapatnam, India; Pallathadka, H., Manipur International University, Manipur, Imphal, India";"Digital Marketing; Healthcare; Machine Learning; Management; Marketing; Organizations; Techniques";Conference Paper;;Scopus
Kazama H, Kawaguchi O, Seto T, Suzuki K, Matsuyama H, Matsubara N, Tajima Y, Fukao T;Comprehensive analysis of the associations between clinical factors and outcomes by machine learning, using post marketing surveillance data of cabazitaxel in patients with castration-resistant prostate cancer;2022;Bmc Cancer;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85128899363&doi=10.1186%2fs12885-022-09509-0&partnerID=40&md5=8487786fa4d8c9e8328d2bc470f51da4;United States;"Kazama, H., Sanofi Specialty Care Medical Oncology, 3-20-2 Nishi-Shinjuku, Tokyo, Shinjuku, 163-1488, Japan; Kawaguchi, O., Sanofi Research and Development, 3-20-2 Nishi-Shinjuku, Tokyo, Shinjuku, 163-1488, Japan; Seto, T., Sanofi Medical Affairs, 3-20-2 Nishi-Shinjuku, Tokyo, Shinjuku, 163-1488, Japan; Suzuki, K., Department of Urology, Gunma University Graduate School of Medicine, 3-39-22 Showa-machi, Gunma, Maebashi, 371-8511, Japan; Matsuyama, H., Department of Urology, Yamaguchi University Graduate School of Medicine, 1-1-1 Minami-Kogushi, Yamaguchi, Ube, 755-8505, Japan; Matsubara, N., Department of Medical Oncology, National Cancer Center Hospital East, 6-5-1 Kashiwanoha, Kashiwa, Chiba, 277-8577, Japan; Tajima, Y., Sanofi Medical Affairs, 3-20-2 Nishi-Shinjuku, Tokyo, Shinjuku, 163-1488, Japan; Fukao, T., Sanofi Global Oncology, 450 Water Street, Cambridge, MA  02141, United States";"Cabazitaxel; Castration-resistant prostate cancer; Machine learning technology; Neutropenia; Outcome-associated clinical factors";Article;All Open Access, Gold, Green;Scopus
Kaponis A, Maragoudakis M;Data Analysis in Digital Marketing using Machine learning and Artificial Intelligence Techniques, Ethical and Legal Dimensions, State of the Art.;2022;Acm International Conference Proceeding Series;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85138407112&doi=10.1145%2f3549737.3549756&partnerID=40&md5=c26e9b7b74c0c3249a958d1e44ed3894;Greece;"Kaponis, A., Department of Informatics, Ionian University, Corfu, Greece; Maragoudakis, M., Department of Informatics, Ionian University, Corfu, Greece";"Artificial Intelligence; Chatbots; Digital Marketing; Emotional Intelligence";Conference Paper;;Scopus
Abakouy R, En-Naimi EM, El Haddadi A, Elaachak L;HOW MARKETERS CAN INCREASE THE RELEVANCE OF EMAIL MARKETING CAMPAIGNS: DATA ANALYSIS WITH MACHINE LEARNING METHODS;2022;Journal Of Theoretical And Applied Information Technology;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85134072112&partnerID=40&md5=0ed25944cb2f2edf0928739b5a1248ee;Morocco;"Abakouy, R., LIST Laboratory, Department of Computer Science, The Faculty of Sciences and Technologies, UAE, Tangier, Morocco; En-Naimi, E.M., LIST Laboratory, Department of Computer Science, The Faculty of Sciences and Technologies, UAE, Tangier, Morocco; El Haddadi, A., DMI Laboratory, ENSAH, Abdelmalek Essaadi University, Al Hoceima, Morocco; Elaachak, L., LIST Laboratory, Department of Computer Science, The Faculty of Sciences and Technologies, UAE, Tangier, Morocco";"Data Analysis; Digital Marketing; Email Marketing; Machine learning";Article;;Scopus
Vinasco M;The intuition behind machine learning in marketing: Linear TV attribution;2022;Applied Marketing Analytics;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85135619258&partnerID=40&md5=66aeb09ee947519dce548ebc59336b3f;United States;Vinasco, M., BI and Analytics, Credit Sesame, United States;"forecasting; linear TV; Marketing analytics";Article;;Scopus
Wang T, He C, Jin F, Hu YJ;Evaluating the Effectiveness of Marketing Campaigns for Malls Using a Novel Interpretable Machine Learning Model;2022;Information Systems Research;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85134677857&doi=10.1287%2fisre.2021.1078&partnerID=40&md5=4a18924071a33771187a7080fe810717;United States;"Wang, T., Tippie College of Business, University of Iowa, Iowa City, IA  52241, United States; He, C., Wisconsin School of Business, University of Wisconsin-Madison, Madison, WI  53706, United States; Jin, F., Kelley School of Business, Indiana University, Bloomington, IN  47405, United States; Hu, Y.J., Scheller College of Business, Georgia Institute of Technology, Atlanta, GA  30308, United States";"interpretable machine learning; mall customer traffic; marketing campaigns; response curve evaluation";Article;;Scopus
Sundararajan R, Menon P, Jayakrishnan B;Future of Artificial Intelligence and Machine Learning in Marketing 4.0;2022;Acm International Conference Proceeding Series;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85138333988&doi=10.1145%2f3545801.3545813&partnerID=40&md5=a401285ab8ccf937c75e84aaaf9340eb;India;"Sundararajan, R., Vellore Institute of Technology - Business School, India; Menon, P., FLAME University, Pune, India; Jayakrishnan, B., Vellore Institute of Technology - Business School, India";"Artificial intelligence; Bigdata; Classification; Machine learning; Marketing 4.0";Conference Paper;;Scopus
Torrens M, Tabakovic A;A Banking Platform to Leverage Data Driven Marketing with Machine Learning;2022;Entropy;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85125765929&doi=10.3390%2fe24030347&partnerID=40&md5=9a64985b5980461b5f9fcb1718653165;Switzerland;"Torrens, M., Department of Operations, Innovation and Data Sciences, ESADE Business School, University Ramon Llull, Sant Cugat del Vallès, 08172, Spain; Tabakovic, A., Institute Applied Data Science and Finance, Business School, University of Applied Sciences, Bern, 3005, Switzerland";"Banking; Machine learning; Marketing; Payment data";Article;All Open Access, Gold, Green;Scopus
Viktoratos I, Tsadiras A;A Machine Learning Approach for Solving the Frozen User Cold-Start Problem in Personalized Mobile Advertising Systems;2022;Algorithms;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85125656452&doi=10.3390%2fa15030072&partnerID=40&md5=07caa921cb1062c624a8b610e917552a;Greece;"Viktoratos, I., Department of Economics, Aristotle University of Thessaloniki, Thessaloniki, 541 24, Greece; Tsadiras, A., Department of Economics, Aristotle University of Thessaloniki, Thessaloniki, 541 24, Greece";"Cold-start problem; Mobile advertising; Personalized advertising";Article;All Open Access, Gold;Scopus
Sharma A, Poojitha S, Saxena A, Bhanushali MM, Rawal P;A Conceptual Analysis of Machine Learning Towards Digital Marketing Transformation;2022;Proceedings Of 5th International Conference On Contemporary Computing And Informatics, Ic3i 2022;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85151951128&doi=10.1109%2fIC3I56241.2022.10073416&partnerID=40&md5=66c3dfd23077cb8daf63cef63ee05b9e;India;"Sharma, A., Bhilai Mahila Mahavidyalaya Hospital Sector, Chhattisgarh, Bhilai Nagar, India; Poojitha, S., KL Business School, KoneruLakshmaiah Education Foundation, Andhra Pradesh, Guntur, India; Saxena, A., Uttaranchal Institute of Management, Uttaranchal University, Uttarakhand, Dehradun, India; Bhanushali, M.M., VPM's Dr.V.N.Bedekar Institute of Management Studies (Mumbai University), Department of Management, Thane, India; Rawal, P., Jagran Lake City University, SG Faculty of Management and Commerce, Madhya Pradesh, Bhopal, India";"AI; Deep Learning; Digital Marketing; Machine Learning; Search Engine Marketing";Conference Paper;;Scopus
Ziakis C, Kydros D;USING MACHINE LEARNING MODELS TO INVESTIGATE CONSUMER ATTITUDES TOWARD ONLINE BEHAVIORAL ADVERTISING;2022;Intellectual Economics;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85150262348&doi=10.13165%2fIE-22-16-2-04&partnerID=40&md5=cbc98d6ccb7cc689f45ab0b7fff5dcb1;Greece;"Ziakis, C., Department of Economic Sciences International Hellenic University, Serres, 62124, Greece; Kydros, D., Department of Economic Sciences International Hellenic University, Serres, 62124, Greece";"behavioral advertising; behavioral targeting; machine learning; online targeted advertising; retargeting; Twitter sentiment dataset";Article;All Open Access, Gold;Scopus
Chornous G, Fareniuk Y;Optimization of Marketing Decisions Based on Machine Learning: Case for Telecommunications;2022;Ceur Workshop Proceedings;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85149396991&partnerID=40&md5=83a532e807f1ca6eac8c51629fbc98e9;Ukraine;"Chornous, G., Taras Shevchenko National University of Kyiv, 90-A, Vasylkivska st., Kyiv, 03022, Ukraine; Fareniuk, Y., Taras Shevchenko National University of Kyiv, 90-A, Vasylkivska st., Kyiv, 03022, Ukraine";"Advertising; consumer segmentation; E-mail; machine learning; optimizing mailings; telecommunication";Conference Paper;;Scopus
Gursoy G, Varol A, Varol S;Impact of Machine Learning in Digital Marketing Applications;2022;3rd International Informatics And Software Engineering Conference, Iisec 2022;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85146370616&doi=10.1109%2fIISEC56263.2022.9998211&partnerID=40&md5=b844ff5a028d116b73b891bf77a10af1;United States;"Gursoy, G., Maltepe University, College of Engineering and Natural Sciences, Dept. of Computer Engineering, İstanbul, Turkey; Varol, A., The University of Chattanooga, College of Engineering and Computer Science, Dept. of Engineering Management and Technology, Chattanooga, TN, United States; Varol, S., The University of Chattanooga, College of Engineering and Computer Science, Dept. of Engineering Management and Technology, Chattanooga, TN, United States";"e-commerce; machine learning; marketing; unsupervised learning";Conference Paper;;Scopus
El Koufi N, Belangour A, Sdiq M;Research on Precision Marketing based on Big Data Analysis and Machine Learning: Case Study of Morocco;2022;International Journal Of Advanced Computer Science And Applications;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85141771674&doi=10.14569%2fIJACSA.2022.0131008&partnerID=40&md5=5c3fa5b36ef4dc55165d93397f6e3e77;Morocco;"El Koufi, N., Laboratory of Information Technology and Modeling (LTIM), Faculty of Sciences, Ben M’sik, Hassan II University, Casablanca, Morocco; Belangour, A., Laboratory of Information Technology and Modeling (LTIM), Faculty of Sciences, Ben M’sik, Hassan II University, Casablanca, Morocco; Sdiq, M., Laboratory of Information Technology and Modeling (LTIM), Faculty of Sciences, Ben M’sik, Hassan II University, Casablanca, Morocco";"Big data analysis; Machine learning; Potential customers prediction algorithm (pcpa); Precision marketing";Article;All Open Access, Gold;Scopus
Bhaskaraputra A, Sutojo F, Ramadhan AN, Agung Santoso Gunawan A, Anderies;Systematic Literature Review on Solving Personalization Problem in Digital Marketing using Machine Learning and Its Impact;2022;2022 International Seminar On Application For Technology Of Information And Communication: Technology 4.0 For Smart Ecosystem: A New Way Of Doing Digital Business, Isemantic 2022;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85141444901&doi=10.1109%2fiSemantic55962.2022.9920387&partnerID=40&md5=cac0140771c91753ef18441ac883e375;Indonesia;"Bhaskaraputra, A., Bina Nusantara University, School of Computer Science, Computer Science Department, Jakarta, 11480, Indonesia; Sutojo, F., Bina Nusantara University, School of Computer Science, Computer Science Department, Jakarta, 11480, Indonesia; Ramadhan, A.N., Bina Nusantara University, School of Computer Science, Computer Science Department, Jakarta, 11480, Indonesia; Agung Santoso Gunawan, A., Bina Nusantara University, School of Computer Science, Computer Science Department, Jakarta, 11480, Indonesia; Anderies, Bina Nusantara University, School of Computer Science, Computer Science Department, Jakarta, 11480, Indonesia";"Big Data; Digital Marketing; Machine Learning; Social Media; Systematic Literature Review";Conference Paper;;Scopus
Hamisua AK, Kaur J;A Framework for Selection of Machine Learning Algorithms Based on Performance Metrices and Akaike Information Criteria in Healthcare, Telecommunication, and Marketing Sector;2022;Machine Learning And Deep Learning In Medical Data Analytics And Healthcare Applications;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85141081995&doi=10.1201%2f9781003226147-6&partnerID=40&md5=69e8a3e904c84db5c2159de8ae101aa4;India;"Hamisua, A.K., P P Savani University Kosamba, Gujarat, Kosamba, India; Kaur, J., P P Savani University Kosamba, Gujarat, Kosamba, India";;Book Chapter;;Scopus
Saengthongrattanachot W, Na-Udom A, Rungrattanaubol J;A Comparison of Machine Learning Techniques for Classification in Bank Marketing Data;2022;Thai Journal Of Mathematics;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85140390668&partnerID=40&md5=4d929357b7dfd2d16a91a807bcb7e5d6;Thailand;"Saengthongrattanachot, W., Depertment of Mathematics, Faculty of Science, Naresuan University, Thailand; Na-Udom, A., Depertment of Mathematics, Faculty of Science, Naresuan University, Thailand; Rungrattanaubol, J., Department of Computer Science and Information Technology, Faculty of Science, Naresuan University, Thailand";"big data; classification; decision tree, random forest; k-nearest neighbor; machine learning techniques; Naive Bayes";Article;;Scopus
Truong V, Hoang V;Machine Learning Optimization in Computational Advertising—A Systematic Literature Review;2022;Studies In Systems, Decision And Control;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85140236887&doi=10.1007%2f978-3-031-04028-3_8&partnerID=40&md5=6db1cddf3f22eee301e22ce56a091685;Viet Nam;"Truong, V., FPT Greenwich Centre, FPT University, Da Nang, Viet Nam; Hoang, V., FPT Greenwich Centre, FPT University, Da Nang, Viet Nam";"Algorithm; Computational advertising; Machine learning; Optimization; Programmatic advertising";Book Chapter;;Scopus
Chen Y-T, Li Y-M, Tseng T-W;Construction of Integrated Platform for Eco-Sustainable Tourism and Marketing in Southeast Asia Based on Machine Learning;2022;International Transactions On Electrical Energy Systems;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85139293254&doi=10.1155%2f2022%2f6442618&partnerID=40&md5=3dec99403c1fa249754aaec54954752a;Taiwan;"Chen, Y.-T., Department of Health Care Management, National Taipei University of Nursing and Health Sciences, Taipei, 11219, Taiwan; Li, Y.-M., The International Master's Program of Tourism and Hospitality, National Kaohsiung University of Hospitality & Tourism, Kaohsiung, 812301, Taiwan; Tseng, T.-W., Ph.D. Program in Business Intelligenc School, National Kaohsiung University of Science and Technology, Kaohsiung, 824004, Taiwan";;Article;All Open Access, Gold;Scopus
Balasubramanian SA, Seelan JB, Natarajan T;Suspicious tweet identification using machine learning approaches for improving social media marketing analysis;2022;International Journal Of Business Intelligence And Data Mining;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85138034703&doi=10.1504%2fijbidm.2022.125211&partnerID=40&md5=a31b5f1d9fec5aab3990fbd7244bbbc7;India;"Balasubramanian, S.A., Department of Management Studies, National Institute of Technology, Tiruchirappalli, India; Seelan, J.B., Department of Management Studies, National Institute of Technology, Tiruchirappalli, India; Natarajan, T., Department of Management Studies, National Institute of Technology, Tiruchirappalli, India";"hashtags; linear regression; social media marketing; trend prediction; tweets";Article;;Scopus
Nan H, Hu M;Corporate Marketing Strategy Analysis with Machine Learning Algorithms;2022;Wireless Communications And Mobile Computing;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85137701374&doi=10.1155%2f2022%2f9450020&partnerID=40&md5=3a951e0f482f7e848adad4f52fbbf13a;Philippines;"Nan, H., Economics, Sheffield University, Sheffield, S10 2TN, United Kingdom; Hu, M., Hunan Industry Polytechnic, The Faculty of Business and Trade, Hunan, Changsha, 410082, China, Jose Rizal University, Graduate School, Manila, Mandaluyong, 1552, Philippines";;Article;All Open Access, Gold;Scopus
Duarte V, Zuniga-Jara S, Contreras S;Machine Learning and Marketing: A Systematic Literature Review;2022;Ieee Access;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85137611433&doi=10.1109%2fACCESS.2022.3202896&partnerID=40&md5=d09c50fda3cea610fdb9b8ea040bbeb6;Chile;"Duarte, V., Universidad Catolica Del Norte, Escuela de Ciencias Empresariales, Larrondo, Coquimbo, 1281, Chile; Zuniga-Jara, S., Universidad Catolica Del Norte, Escuela de Ciencias Empresariales, Larrondo, Coquimbo, 1281, Chile; Contreras, S., Universidad Catolica Del Norte, Escuela de Ciencias Empresariales, Larrondo, Coquimbo, 1281, Chile";"deep learning; Machine learning; marketing; scientific publications; supervised learning; unsupervised learning";Review;All Open Access, Gold;Scopus
Jain A, Ramachandran KK, Sharma S, Sharma T, Pareek P, Pant B;Detailed Investigation of Influence of Machine learning (ML) and Big Data on Digital Transformation in Marketing;2022;2022 2nd International Conference On Advance Computing And Innovative Technologies In Engineering, Icacite 2022;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85135490407&doi=10.1109%2fICACITE53722.2022.9823810&partnerID=40&md5=8587c45ef02e9ab1fdda05ea8e1a2e41;India;"Jain, A., Iftm University, Department of Computer Science & Engineering, Uttar Pradesh, Moradabad, India; Ramachandran, K.K., Commerce/ Management Science, Dr G R D College of Science, India; Sharma, S., Amity College of Commerce, Amity University, Haryana, India; Sharma, T., University Institute of Media Studies, Chandigarh University, Punjab, Mohali, India; Pareek, P., Vishnu Institute of Technology, Department of ECE, A.P., Bhimavaram, India; Pant, B., Graphic Era Deemed to Be University, Department of Computer Science & Engineering, Uttarakhand, Dehradun, India";"Algorithm; automatic assistance; big data; classification; clustering; Data Acquisition; Data Management; Data processing; Data protection; data wrangling; digital marketing; digital transformation; imputation; Interpretation; investigation; machine learning; probabilities; regression; Security; statistics; supervised learning";Conference Paper;;Scopus
Jayashree S, Sidana N, Pham LT, Kunju LM, Ratnavalli B, Gangodkar D;The Progressive Role of Machine learning in Enhancing the Effectiveness of Digital Marketing in Emerging Economies;2022;2022 2nd International Conference On Advance Computing And Innovative Technologies In Engineering, Icacite 2022;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85135457766&doi=10.1109%2fICACITE53722.2022.9823438&partnerID=40&md5=cdcc3ad0dc9b97c434de9c790c542e0d;India;"Jayashree, S., Kristu Jayanti College (Autonomous), Department of Professional Accounting and Finance, Karnataka, Bengaluru, India; Sidana, N., Amity University Noida, Lll Amity School of Economics, U.P., India; Pham, L.T., Osaka University, Graduate School of Economics, Japan; Kunju, L.M., Kristu Jayanti College (Autonomous), Department of Professional Accounting and Finance, Karnataka, India; Ratnavalli, B., K L University, Vaddeswaram, K L Business School, Koneru Lakshmaiah Education Foundation, Andhra Pradesh, India; Gangodkar, D., Graphic Era Deemed to Be University, Department of Computer Science & Engineering, Uttarakhand, Dehradun, India";"Algorithm; Analysis; Automatic assistance; big data; classification; clustering; Conceptual; Data Acquisition; Data Management; Data processing; Data protection; data wrangling; digital marketing; digital transformation; imputation; Interpretation; investigation; machine learning; probabilities; regression; Security; statistics; supervised learning";Conference Paper;;Scopus
Ramkumar G, Othman B, Malviya B, Mohamma AJ, Narayana MS, Verma D;A Conceptual Analysis on the Impact of Machine Learning Towards on Digital Marketing Transformation;2022;2022 2nd International Conference On Advance Computing And Innovative Technologies In Engineering, Icacite 2022;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85135457032&doi=10.1109%2fICACITE53722.2022.9823651&partnerID=40&md5=abd2eea0154ba776b5421a48c456fc83;India;"Ramkumar, G., SRM Institute of Science and Technology, Department of Commerce College of Science and Humanities, Kattankulathur, Chennai, India; Othman, B., Koya Technical Institute, Erbil Polytechnic University, Business Administration, Erbil, Iraq, Nawroz University, College of Administration and Economics, Department of Business Administration, Duhok, Iraq; Malviya, B., Teerthanker Mahaveer University, Teerthanker Mahaveer Institute of Management & Technology, UP, Moradabad, India; Mohamma, A.J., Erbil Polytechnic University, Erbil Technical Administrative College, Department of Accounting Techniques, Erbil, Iraq; Narayana, M.S., Kl Business School, K L University, Koneru Lakshmaia Education Foundation, Vijayawada, India; Verma, D., Graphic Era Deemed to Be University, Department of Biotechnology, Uttarakhand, Dehradun, India";"a Computer algorithm; Artificial intelligence; Conceptual analysis; Digital marketing transformation; Machine learning";Conference Paper;;Scopus
Nirmal ES, Narang P, Rajeswari TS, Usman M, Subha B, Jadhav VS;The Application of Effective Machine Learning Tools in Digital Marketing for Enhancing Brand Presence and Image Among the Fast-Moving Consumer Goods in the Developing Countries;2022;2022 2nd International Conference On Advance Computing And Innovative Technologies In Engineering, Icacite 2022;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85135453402&doi=10.1109%2fICACITE53722.2022.9823902&partnerID=40&md5=3846e920c51dd234af4e328a6483d915;India;"Nirmal, E.S., Arts, Commerce and Satral College, Savitribai Phule Pune University, Department of Political Science, Pune, India; Narang, P., Dr v N Bedekar Institute of Management Studies, Department of Management, India; Rajeswari, T.S., Koneru Lakshmaiah Education Foundation, Department of English, AP, Vaddeswaram, India; Usman, M., College of Economics, Management and Information Systems, University of Nizwau, Department of Management, Oman; Subha, B., Kristu Jayanti College, Department of Management, Bengaluru, India; Jadhav, V.S., School of Computer Sciences and Engineering, Sandip University, Nashik, India";"advantage; Advertisement; Artificial Intelligence; competitive; Decision making; Digital technology Machine learning (ML)";Conference Paper;;Scopus
Sanisoğlu M, Kaya T, Burnaz Ş;Marketing Campaign Management Using Machine Learning Techniques: An Uplift Modeling Approach;2022;Lecture Notes In Networks And Systems;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85135094582&doi=10.1007%2f978-3-031-09176-6_17&partnerID=40&md5=d77a246719745d551bb7549b5ff85cb1;Turkey;"Sanisoğlu, M., Istanbul Technical University, Istanbul, Turkey; Kaya, T., Istanbul Technical University, Istanbul, Turkey; Burnaz, Ş., Istanbul Technical University, Istanbul, Turkey";"Business to business marketing; Campaign management; Machine learning; Supervised learning; Uplift modelling";Conference Paper;;Scopus
Chen N;Research on E-Commerce Database Marketing Based on Machine Learning Algorithm;2022;Computational Intelligence And Neuroscience;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85133954452&doi=10.1155%2f2022%2f7973446&partnerID=40&md5=87f2657ab915d3067479867f5382d45c;China;Chen, N., Department of Electronic Commerce, Zhejiang Business Technology Institute, Ningbo, 315012, China;;Article;All Open Access, Gold, Green;Scopus
Wang K, Wang N;Marketing System Construction and Risk Analysis Based on Random Forest of Machine Learning;2022;Wireless Communications And Mobile Computing;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85130569971&doi=10.1155%2f2022%2f2348084&partnerID=40&md5=321ed147c5ceb20f463506b2705db2fc;China;"Wang, K., Shenyang City University, School of Journalism and Communication, Shenyang, 110112, China; Wang, N., University of Science and Technology Liaoning, Anshan, 114051, China";;Article;All Open Access, Gold;Scopus
Zhang M;Research on Precision Marketing Based on Consumer Portrait from the Perspective of Machine Learning;2022;Wireless Communications And Mobile Computing;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85130558367&doi=10.1155%2f2022%2f9408690&partnerID=40&md5=15b6e916eee37fbbf0989ba43d7e0793;Philippines;Zhang, M., Department of Logistics and E-Commerce, Henan University of Animal Husbandry and Economy, 450044 Henan, Zhengzhou, China, College of Business Administration, University of the Cordilleras, 2600 Baguio, Baguio, Philippines;;Article;All Open Access, Gold;Scopus
Huang D;Innovative Application of Big Data Combined with Machine Learning in Education and Training Product Marketing;2022;Mobile Information Systems;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85130516901&doi=10.1155%2f2022%2f9169871&partnerID=40&md5=9abf02c8d63dc85f1b39d2753108bf4e;China;Huang, D., School of Economics and Management, Weinan Normal University Weinan, Shaanxi, 714099, China;;Article;All Open Access, Gold;Scopus
Peng Z, Chen M;New Media Marketing Strategy Optimization in the Catering Industry Based on Deep Machine Learning Algorithms;2022;Journal Of Mathematics;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85124964489&doi=10.1155%2f2022%2f5780549&partnerID=40&md5=ad100ef8294c0cb875f3ee85c11cb71c;China;"Peng, Z., School of Marxism Henan, Finance University, Henan, Zhengzhou, 450046, China; Chen, M., School of Marxism Henan, Finance University, Henan, Zhengzhou, 450046, China";;Article;All Open Access, Gold;Scopus
Xiangwang Z;Maritime tropical cyclone based on machine learning and marketing strategy in coastal areas;2021;Arabian Journal Of Geosciences;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85113189408&doi=10.1007%2fs12517-021-08067-2&partnerID=40&md5=60bebdad23c7eebfabd0a1f89875f1fb;China;Xiangwang, Z., Hebei Chemical & Pharmaceutical College, Shijiazhuang, Hebei  050026, China;"Coastal areas; Machine learning; Marketing strategy; Tropical cyclone in the sea area";Article;;Scopus
English N, Anesetti-Rothermel A, Zhao C, Latterner A, Benson AF, Herman P, Emery S, Schneider J, Rose SW, Patel M, Schillo BA;Image processing for public health surveillance of tobacco point-of-sale advertising: Machine learning-based methodology;2021;Journal Of Medical Internet Research;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85114053681&doi=10.2196%2f24408&partnerID=40&md5=030bdc6757f6f0ebc4133a1a02b70095;United States;"English, N., NORC, University of Chicago, Chicago, IL, United States; Anesetti-Rothermel, A., Center for Tobacco Products, US Food and Drug Administration, Silver Spring, MD, United States; Zhao, C., NORC, University of Chicago, Chicago, IL, United States; Latterner, A., NORC, University of Chicago, Chicago, IL, United States; Benson, A.F., Truth Initiative Schroeder Institute, Washington, DC, United States; Herman, P., NORC, University of Chicago, Chicago, IL, United States; Emery, S., NORC, University of Chicago, Chicago, IL, United States; Schneider, J., Truth Initiative Schroeder Institute, Washington, DC, United States; Rose, S.W., Department of Behavioral Science, College of Medicine, Center for Health Equity Transformation, University of Kentucky, Lexington, KY, United States; Patel, M., Truth Initiative Schroeder Institute, Washington, DC, United States; Schillo, B.A., Truth Initiative Schroeder Institute, Washington, DC, United States";"Convolutional neural network; Crowdsourcing; Image classification; Machine learning; Object detection; Public health surveillance; Tobacco point of sale";Article;All Open Access, Gold, Green;Scopus
Ivanytska A, Zubyk L, Zubyk Y, Ivanov D;The Advertising Prediction Model Based on Machine Learning Technologies;2021;Ceur Workshop Proceedings;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85136298538&partnerID=40&md5=1d5571505ccdc77036047ab2c70dd959;Ukraine;"Ivanytska, A., Faculty of Information Technology, Taras Shevchenko National University of Kyiv, Gavrilishyna St., 24 B., Kyiv, 04116, Ukraine; Zubyk, L., Faculty of Information Technology, Taras Shevchenko National University of Kyiv, Gavrilishyna St., 24 B., Kyiv, 04116, Ukraine; Zubyk, Y., National University of Water and Environmental Engineering, Soborna str., 11, Rivne, 33028, Ukraine; Ivanov, D., Institute of Applied Mathematics and Mechanic, Generala Batyuka str., 19, Slavyansk, 84116, Ukraine";"collaborative filtering; Forecasting recommendations; machine learning; matrix factorization";Conference Paper;;Scopus
Sharma A, Srinivasulu A, Barua T, Tiwari A;Classification of Digital Marketing Targeted Data Using Machine Learning Techniques;2021;2021 Ieee International Conference On Technology, Research, And Innovation For Betterment Of Society, Tribes 2021;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85128845113&doi=10.1109%2fTRIBES52498.2021.9751646&partnerID=40&md5=fceb8ca87cc85f3b5faafe19cb3d61af;Liberia;"Sharma, A., Maharishi Markandeshwar Engineering College, Maharishi Markandeshwar (Deemed to Be University), Department of Information Technology, Haryana, Mullana, India; Srinivasulu, A., BlueCrest University, Department of Information Technology, Monrovia, Liberia; Barua, T., BlueCrest University, Department of Information Technology, Monrovia, Liberia; Tiwari, A., BlueCrest University, Department of Information Technology, Monrovia, Liberia";"ANN and Linear Regression; Digital Marketing Data; Machine Learning; Newspaper; online advertising; TV";Conference Paper;;Scopus
Aravatagimath A, Sutagundar AV, Yalavigi V;Agriculture Product Marketing Data Analysis using Machine Learning;2021;2021 International Conference On Forensics, Analytics, Big Data, Security, Fabs 2021;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85127206282&doi=10.1109%2fFABS52071.2021.9702674&partnerID=40&md5=d79bd076c5514dfbb7a58de2bca8c6be;India;"Aravatagimath, A., Basaveshwar Engineering College, Department of Ece, Karnataka, Bagalkot, 587103, India; Sutagundar, A.V., Basaveshwar Engineering College, Department of Ece, Karnataka, Bagalkot, 587103, India; Yalavigi, V., Cambridge Institute of Technology, Department of Information Science and Engineering, Bengaluru, India";"Agriculture market; Data Analysis; Machine Learning and K-Means algorithm";Conference Paper;;Scopus
Alexandra J, Sinaga KP;Machine Learning Approaches for Marketing Campaign in Portuguese Banks;2021;3rd International Conference On Cybernetics And Intelligent Systems, Icoris 2021;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85124364866&doi=10.1109%2fICORIS52787.2021.9649623&partnerID=40&md5=fdbae87044e1e0eb54bdc9a7ca852069;Indonesia;"Alexandra, J., Bina Nusantara University, Dept. Master In Information System Management, Jakarta, Indonesia; Sinaga, K.P., Bina Nusantara University, Dept. Master In Information System Management, Jakarta, Indonesia";"Classification; Clustering; Component; Data Mining; Machine Learning";Conference Paper;;Scopus
Ranawake D, Bandaranayake S, Jayasekara R, Madhushani I, Gamage M, Kumari S;Tievs: Classified Advertising Enhanced Using Machine Learning Techniques;2021;2021 Ieee 12th Annual Information Technology, Electronics And Mobile Communication Conference, Iemcon 2021;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85123608208&doi=10.1109%2fIEMCON53756.2021.9623100&partnerID=40&md5=ef3f1997ec4e676a6da58d95ce98afeb;Sri Lanka;"Ranawake, D., Sri Lanka Institute of Information Technology, Faculty of Computing, Malabe, Sri Lanka; Bandaranayake, S., Sri Lanka Institute of Information Technology, Faculty of Computing, Malabe, Sri Lanka; Jayasekara, R., Sri Lanka Institute of Information Technology, Faculty of Computing, Malabe, Sri Lanka; Madhushani, I., Sri Lanka Institute of Information Technology, Faculty of Computing, Malabe, Sri Lanka; Gamage, M., Sri Lanka Institute of Information Technology, Faculty of Computing, Malabe, Sri Lanka; Kumari, S., Sri Lanka Institute of Information Technology, Faculty of Computing, Malabe, Sri Lanka";"Classified advertising; ensemble learning; fraud detection; machine learning; optimized recommendation; price prediction";Conference Paper;;Scopus
Liu Y, Huang X;Brand Digital Marketing under Intranet Security Control Based on the Machine Learning Classification Algorithm;2021;Security And Communication Networks;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85123015900&doi=10.1155%2f2021%2f9977221&partnerID=40&md5=3917b0e5d235c85756fd91e8dd7d01cf;China;"Liu, Y., School of Economics and Management, Nanchang Normal College of Applied Technology, Jiangxi, Nanchang, 330108, China; Huang, X., School of Economics and Management, Nanchang Normal College of Applied Technology, Jiangxi, Nanchang, 330108, China";;Article;All Open Access, Gold;Scopus
Huang Z, Zhang W;Research on precision playing method of website advertising based on machine learning;2021;International Journal Of Information And Communication Technology;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85115218819&doi=10.1504%2fIJICT.2021.117535&partnerID=40&md5=4bd846e950779620e72b9688d7920f98;China;"Huang, Z., Department of Literature and Media, Shijiazhuang University, Shijiazhuang, 050035, China; Zhang, W., College of Art, Hebei University of Economics and Business, Shijiazhuang, 050061, China";"Advertising; Delivery; Machine learning; Precision";Article;;Scopus
Pondel M, Pondel J;Machine Learning Solutions in Retail eCommerce to Increase Marketing Efficiency;2021;Ifip Advances In Information And Communication Technology;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85113211251&doi=10.1007%2f978-3-030-85001-2_8&partnerID=40&md5=4767502ba1c829a4254e36b45690dc1a;Poland;"Pondel, M., Wrocław University of Economics, Komandorska 118/120, Wrocław, Poland; Pondel, J., WSB University in Wrocław, Fabryczna St. 29-31, 53-609, Wrocław, Poland";"Customer churn; eCommerce; Machine learning; Marketing; Retail";Conference Paper;;Scopus
Duvvuri V;Expanding Digital Marketing Campaigns With Machine Learning Built Lookalike Audiences Having Varying Prior User Characteristics;2021;Smart Innovation, Systems And Technologies;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85103444931&doi=10.1007%2f978-981-33-4183-8_17&partnerID=40&md5=4ce733b89798ec4ec94c7bd452981216;United States;Duvvuri, V., Department of Technology Leadership and Innovation, Purdue University, West Lafayette, IN, United States, Oracle Corp, Santa Clara, United States;"Clustering; Digital marketing; Lookalikes; Machine learning; Non-negative matrix factorization";Conference Paper;;Scopus
Tahmaz S, Unalir MO, Giray G, Kocer S;Improving Cost Estimation in Internet Advertising Using Machine Learning: Preliminary Results [Makine Öǧrenmesi Kullanilarak Internet Reklamciliǧinda Maliyet Tahmininin Iyileştirilmesi: Ilk Sonuçlar];2020;2020 Turkish National Software Engineering Symposium, Uyms 2020 - Proceedings;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85097537486&doi=10.1109%2fUYMS50627.2020.9247015&partnerID=40&md5=f0fb14065d72242beec75b63b33d1667;Turkey;"Tahmaz, S., Kokteyl A.Ş, Istanbul, Turkey; Unalir, M.O., Ege Üniversitesi, Bilgisayar Mühendisliǧi Bölümü, Izmir, Turkey; Giray, G., Kokteyl A.Ş, Istanbul, Turkey; Kocer, S., Kokteyl A.Ş, Istanbul, Turkey";"ad mediation software; deep learning; display advertising; time series analysis";Conference Paper;;Scopus
Vitartas P;Words, Frequency, and Understanding: Ranking Marketing Discipline Terms Using Machine Learning;2020;Smart Innovation, Systems And Technologies;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85076985671&doi=10.1007%2f978-981-15-1564-4_27&partnerID=40&md5=95fdbe475ac5a281df470237a37d31fb;Australia;Vitartas, P., La Trobe University, Melbourne, Australia;"Intelligent tutoring systems; Ontology; Term salience";Conference Paper;;Scopus
Watanabe F, Kawaguchi T, Ishizaki T, Takenaka H, Nakajima TY, Imura J-I;Day-ahead strategic marketing of energy prosumption: A machine learning approach based on neural networks;2019;2019 18th European Control Conference, Ecc 2019;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85071540811&doi=10.23919%2fECC.2019.8796040&partnerID=40&md5=7e4674f87ca84721a0ad2439f5778b04;Japan;"Watanabe, F., Graduate School of Engineering, Tokyo Institute of Technology, 2-12-1, Ookayama, Meguro, Tokyo, 152-8552, Japan; Kawaguchi, T., Graduate School of Engineering, Tokyo Institute of Technology, 2-12-1, Ookayama, Meguro, Tokyo, 152-8552, Japan; Ishizaki, T., Graduate School of Engineering, Tokyo Institute of Technology, 2-12-1, Ookayama, Meguro, Tokyo, 152-8552, Japan; Takenaka, H., Japan Aerospace Exploration Agency, Earth Observation Research Center, 2-1-1, Sengen, Tsukuba, Ibaraki, 305-8505, Japan; Nakajima, T.Y., Research and Information Center, Tokai University, 2-3-23, Takanawa, Minato-ku, Tokyo, 108-0074, Japan; Imura, J.-I., Graduate School of Engineering, Tokyo Institute of Technology, 2-12-1, Ookayama, Meguro, Tokyo, 152-8552, Japan";;Conference Paper;;Scopus
Sreekant A, Senthilnathan P, Gopichand G, Rajapandy M, Kannan N;Necessity of machine learning and data visualization principles in marketing investment management;2019;International Journal Of Innovative Technology And Exploring Engineering;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85070415789&doi=10.35940%2fijitee.F1110.0486S419&partnerID=40&md5=123655543590c67756fb27b856a99184;;"Sreekant, A.; Senthilnathan, P.; Gopichand, G.; Rajapandy, M.; Kannan, N.";"Dashboard; Forecast; Machine learning; Marketing; Medium; Return on investment; Spends; Word cloud";Article;All Open Access, Bronze;Scopus
McInroy B, Feng W, Hu G;SMOTE with distance threshold for machine learning applied to real-time bidding for online advertising;2015;24th International Conference On Software Engineering And Data Engineering, Sede 2015;0;https://www.scopus.com/inward/record.uri?eid=2-s2.0-84964047173&partnerID=40&md5=387e104cdaae16dca38d3c5bbf1d1af2;United States;"McInroy, B., Department of Computing and Information Systems, Department of Mathematics, Trent University, Peterborough, ON  K9J 7B8, Canada; Feng, W., Department of Computing and Information Systems, Department of Mathematics, Trent University, Peterborough, ON  K9J 7B8, Canada; Hu, G., Department of Computer Science, Central Michigan University, Mount Pleasant, MI  48859, United States";"Imbalanced data; Machine learning; Online advertising; Real-time bidding; SMOTE";Conference Paper;;Scopus