MEDIA AS A LEADING TOOL IN IMPROVING THE IMAGE OF THE COUNTRY

Ushbu maqolada bugungi kunda mamlakat imijini oshirishda OAVning o‘rni xususida so‘z boradi. Shuningdek, mazkur maqola mavzusiga doir ilmiy va rasmiy adabiyotlar tahlil qilinib mavjud muammo yuzasidan taklif va tavsiyalar keltiriladi.

Kalit so‘zlar: glballashuv, imij, OAV, internet, jamoatchilik fikri.

Abstract. This article talks about the role of mass media in improving the image of the country today. Also, the scientific and official literature on the topic of this article is analyzed and suggestions and recommendations are given regarding the existing problem.

Key words: globalization, image, mass media, internet, public opinion