IMPACT ASSESSMENT OF JALYUKT SHIVAR ABHIYAN ON AWALAI VILLAGE OF ATPADI TEHSIL IN SANGLI DISTRICT (MAHARASHTRA)
The decision which is made to purchase perfume products is a complicated process that consumers have to experience. Different factors affect the consumer choice for perfumes. These factors include social factors, demographic factors and psychological factors. For example, some consumers choose their perfumes depending on the recommendation they get from a family member who used the brand or know someone who is using it. In addition, consumers’ age, income level, personality, self-concept, routine and values may affect their decision in choosing perfume products. This study aims to compare the perfume industry in India and Dubai and at the same time, studies to understand the consumer preference in terms of the factors influencing buying different fragrances. For the study, a total of 150 consumers from each country, thus 300 in all are considered. The survey was conducted in the digital mode and the responses were analyzed using statistical tools. It was seen that the Indian perfume market is overloaded with the consumer demand, however, performance of the perfume industry is better with the Dubai perfume market. The factors of perfume buying have a major impact on ratings of perfume.