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Published September 15, 2023 | Version v1
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Navigating the Future of Retention Marketing: A Comprehensive Guide to Enhancing Customer Lifetime Value and Engagement

  • 1. Dean PG Campus & Director Department of Law, Prestige Institute of Management and Research Indore
  • 2. Independent Technology Consultant, Mumbai, India
  • 3. Senior Lecturer, Department of Law,Prestige Institute of Management and Research, Indore.


This research paper provides a comprehensive exploration of retention marketing strategies within the context of online consumer businesses. As the digital marketplace becomes increasingly competitive, the importance of retaining existing customers has become a critical success factor for businesses. This paper delves into the concept of retention marketing, its significance in the current market scenario, and the various strategies that businesses can employ to enhance customer loyalty and repeat business. Through an extensive review of existing literature, case studies, and analysis of potential challenges, this paper aims to provide a detailed understanding of effective retention marketing strategies and their implementation. The findings of this research could serve as a valuable resource for online consumer businesses seeking to improve customer retention and profitability.



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