The Filipino society’s beauty preferences and conception underwent through several transformations and innovations. The emerging beauty trends, the expanding capitalist cosmetic and skincare market and industry, and our colonial past have largely contributed to the current definition of what is aesthetically likable to the general public. These factors necessitated and pressured the Filipinos to strive for a marketable and conventionally beautiful face. This study examined the conceptions and preferences of beauty among select contemporary Filipina from ages 15 to 30. Further, this illuminates different sociocultural and historical facets regarding Filipina beauty that evokes a dual standard within the society: the cosmopolitan ‘white’ and conventionally attractive mode of beauty, and on one hand, the diverse, inclusive, affirmative and cosmopolitan version of beauty. This study also identified how these women expressed and affirmed themselves in the convoluted capitalist space while being limited by the commodified aesthetics and the existing socio-cultural preferences for physical appearances within society. These women, in this redefined ideal and the capitalist market, are thus agents and active consumers with proactive choice and awareness, not solely as subjects of the beauty culture and its capitalist scheme.
", "publication_date": "2022-06-27", "publisher": "Zenodo", "resource_type": { "id": "publication-article", "title": { "de": "Zeitschriftenartikel", "en": "Journal article" } }, "rights": [ { "description": { "en": "The Creative Commons Attribution license allows re-distribution and re-use of a licensed work on the condition that the creator is appropriately credited." }, "icon": "cc-by-icon", "id": "cc-by-4.0", "props": { "scheme": "spdx", "url": "https://creativecommons.org/licenses/by/4.0/legalcode" }, "title": { "en": "Creative Commons Attribution 4.0 International" } } ], "subjects": [ { "subject": "fresh-off-the-boat" }, { "subject": "body dysmorphia" }, { "subject": "cosmopolitan whiteness" }, { "subject": "informed choice" }, { "subject": "corporate social responsibility" } ], "title": "The Changing Aesthetic Standard and Affirmative Participation of the Filipina in the Event of Ideal Whiteness and the Commodified Beauty" }, "parent": { "access": { "owned_by": { "user": "596207" } }, "communities": { "default": "f5a1b60e-8647-4cf7-84ea-84be1b0daaeb", "entries": [ { "access": { "member_policy": "open", "members_visibility": "public", "record_submission_policy": "open", "review_policy": "open", "visibility": "public" }, "children": { "allow": false }, "created": "2023-09-03T18:26:23.669588+00:00", "custom_fields": {}, "deletion_status": { "is_deleted": false, "status": "P" }, "id": "f5a1b60e-8647-4cf7-84ea-84be1b0daaeb", "links": {}, "metadata": { "curation_policy": "All articles will go through an initial review of a member of the editorial collective before being forwarded to at least two external and expert anonymous reviewers.
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\r\n\r\nThe Aguipo Global South Journal (AGSJ) is an open access academic online journal managed by the ALL UP Academic Employees Union (AUPAEU) of the University of the Philippines Cebu chapter, published every October. It publishes articles that advance theoretical, empirical, and methodological studies focusing on but not limited to decolonial scholarship, destratification, democratization of social knowledge production, and social emancipation vis-à-vis the lingering effects of (neo)colonialism. The journal encourages submissions from Filipino and Global Southern scholars in the university and civil society organizations and other institutions that discuss conventional scholarship, propose novel ways of understanding current social concerns, and foster conversations across disciplines. All manuscripts are double-blind peer reviewed. Likewise, AGSJ publishes book reviews, reports, interviews, and commissioned commentaries.
\r\n\r\nThe journal warmly accepts contributions in both regular and special issues from scholars, academics, educators, and activists who are engaged in the theorizing of issues and social movements in the Global South with the goal of offering fresh, innovative, and radical ideas helpful in the project of epistemological and social emancipation of the peoples of the Global South.
\r\n\r\nAs an open access online academic journal, AGSJ acknowledges that all knowledge should be freely accessible, given their social character. All articles published by the journal are fully accessible online without a subscription fee. Further, the journal does not require any publication fee from its authors.
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