Towards Better Enterprises: Business Development, Marketing and Microfinance Practices

The publication has a focus on business development services, marketing, market linkages, microfinance as well as education, technology and social dimension. As such this publication is not for beginners but for practitioners and managers of microenterprises already engaged in enterprise development.

This sourcebook could also be of relevance to planners and policymakers attempting to draw lessons from the field when designing new programs. What might set this publication apart from many others is that all the experiences are drawn from real life cases. This has been possible due to the generous sharing of the 19 participants that attended the workshop and those responding to the electronic survey previously conducted.