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Galit", "name": "Gilbert C. Galit", "type": "personal" } }, { "affiliations": [ { "name": "(Junior High School Department, Tacloban Angelicum Learning Center, Philippines)" } ], "person_or_org": { "family_name": "Edrian A. Pangilinan", "name": "Edrian A. Pangilinan", "type": "personal" } } ], "description": "

This study was conducted to investigate and understand the cultural factors that may be the reason why Filipinos are fond to watching Korean Drama (KDrama) despite the difference in the cultural orientation of the viewer and the materials watched. In this study, the cultural factors in the fascination of Filipinos to KDrama are answered. It is a descriptive-qualitative method employing a content analysis design to elicit various Korean factors and its similarities in Filipino culture from the three KDramas – Endless Love: Autumn in My Heart, Full House, and Descendants of the Sun. A thematic analysis was used to organize and interpret the data obtained from the content analysis. Based on the analysis conducted by the researchers, it appears that the themes and fashion, of the Korean KDrama have a big factor in the Filipino\"s attraction to KDrama. Based on the data obtained, the researchers concluded that KDrama contains cultural factors that are closely similar and relatable to the Filipino viewers that explain why KDrama is fully accepted, loved, and enjoyed in the Philippines. Researchers therefore recommend to use KDrama in academic discussions through meaningful cultural exploration and integrating a multicultural orientation in order for the present generation to have greater knowledge and appreciation about its cultural relevance in the society

", "languages": [ { "id": "eng", "title": { "en": "English" } } ], "publication_date": "2023-03-17", "publisher": "Zenodo", "references": [ { "reference": "] Cabato, J.U. (2004). A partial ethnography of Asian soap opera viewers of Meteor Garden, Lavender, and Endless Love. Graduate School dissertation, University of the Philippines, Manila, Philippines." }, { "reference": "Cervantes, M.F. (2006). A comparative study on the Filipino telenovela Sa Piling Mo and the koreanovela My Girl. Undergraduate Thesis, University of the Philippines, Philippine" }, { "reference": "Galit, G. (2019). AFTER MATH: Karanasan Pagkatapos ng Sakuna. Isang Pananaliksik na Itinanghal sa Pambansang Kongreso ng SANGFIL 2019: Di-nalathalang Tesis, Cebu Normal University, Lungsod Cebu." }, { "reference": "Gonzales, L. P. (2018). Pagtataya sa mga pagpapahalagang pangkatauhan na nakapaloob sa mga piling pelikulang filipino indie at mainstream. Di-nalathalang Tesis, Leyte Normal University, Tacloban City." }, { "reference": "Portillo, G. A. (2018). Simbolismo, isyung panlipunan at teoryang pampanitkan sa mga piling indie film sa Pilipinas: munkahing gabay ng pagtuturo. Di-nalathalang Disertasyon, University of Bohol, Tagbilaran City, Bohol" }, { "reference": "ABS-CBN News (2018). Hallyu and I: Sa likod ng 'Korean wave'. Retrieved from https://news.abscbn.com/life/08/20/18/hallyu- and-i-sa-likod-ng-korean-wave" }, { "reference": "Arayata, M. C. (2018). Philippine News Agency. Korean pop culture continues to capture Filipinos' hearts. Retrieve from https://www.pna.gov.ph/articles/1054208" }, { "reference": "Brian Carlo, J. (23 December, 2018). Ano ang Kultura? Kahulugan | Elemento| Kahalagahan. Retrieve from https://www.pinoynewbie.com/ano-ang-kahulugan-kultura-elemento-uri/" } ], "resource_type": { "id": "publication-article", "title": { "de": "Zeitschriftenartikel", "en": "Journal article" } }, "rights": [ { "description": { "en": "The Creative Commons Attribution license allows re-distribution and re-use of a licensed work on the condition that the creator is appropriately credited." }, "icon": "cc-by-icon", "id": "cc-by-4.0", "props": { "scheme": "spdx", "url": "https://creativecommons.org/licenses/by/4.0/legalcode" }, "title": { "en": "Creative Commons Attribution 4.0 International" } } ], "subjects": [ { "subject": ":Hallyu," }, { "subject": "factors" }, { "subject": "culture," }, { "subject": "KDrama," }, { "subject": "Korean Wave," } ], "title": "[Hallyu] The Korean Wave: Pagsusuri sa mga Salik Kultural sa Pagkahumaling ng mga Pilipino sa Kdrama", "version": "https://www.ijassjournal.com/2021/V4I5/4146597675.pdf" }, "parent": { "access": { "owned_by": { "user": "248847" } }, "communities": {}, "id": "7744716", "pids": { "doi": { "client": "datacite", "identifier": "10.5281/zenodo.7744716", "provider": "datacite" } } }, "pids": { "doi": { "client": "datacite", "identifier": "10.5281/zenodo.7744717", "provider": "datacite" }, "oai": { "identifier": "oai:zenodo.org:7744717", "provider": "oai" } }, "revision_id": 5, "stats": { "all_versions": { "data_volume": 141775200.0, "downloads": 406, "unique_downloads": 328, "unique_views": 623, "views": 679 }, "this_version": { "data_volume": 141775200.0, "downloads": 406, "unique_downloads": 328, "unique_views": 623, "views": 679 } }, "status": "published", "swh": {}, "updated": "2024-07-12T11:31:51.872192+00:00", "versions": { "index": 1, "is_latest": true } }