IMPACT OF COVID-19 ON THE SALE OF PARLE-G BISCUITS

We all have grown enjoying Parle-G biscuits with tea or milk, and it has been a common choice for all since 1938. While the market is flooded with many choices, there is something unique about this pocket-friendly biscuit that we end up using for exotic tarts and no-bake cakes too. During the lockdown, the company achieved a unique feat of selling the largest number of biscuit packets during the pandemic. The company had grown overall market share by nearly 5%... And 80– 90% of this growth has come from the Parle-G sales. This is unprecedented. It is believed that during the national lockdown the sales of fairly priced biscuits spiked as people stacked up on easy and simple essential food items. This is a common man’s biscuit; people who cannot afford bread – buy Parle-G. In this research paper researcher is trying to show the positive impact of covid-19 on the growth rate of Parle Company just by selling their Parle-G biscuits.