A STUDY ON DEMOGRAPHICS AND SATISFACTION IN ONLINE TRAVEL

Consumers’ satisfaction in an online environment is a function of lot many factors
wherein demographics has a key role to play. The present study explores the
association between consumers’ demographics and the online satisfaction while
consuming online travel service. Using chi-square test, various hypotheses were
tested and the results were interpreted. It was found that ‘Age, ‘Income’ and the
‘Position in the organization’ have association with the satisfaction in an online
environment while consuming train travel service