Final survey design and methodology
To identify the factors on which potential buyers base their purchasing decisions. The survey will include details of at least 12 potential attributes that influence purchasing decisions influencing attributes of offshore wind turbines. In particular, the market potential of the technology will be assessed using primary data from original surveys of potential buyers and users of innovations (Stakeholder Group 2).
A plan is proposed to continue with the online engagement with Group 2 as well as person to person if that is possible. The first stage is to use a SWOT analysis to encourage critical thinking regarding wind turbine design. The second stage is to enter a modified Delphi study which consists of two elements based on the criteria used to judge the suitability of turbines. The first element is a sequencing exercise, the second is a pairwise comparison feeding into an AHP. This Delphi study will provide feedback to
participants and be repeated to allow for recollection and reflection on the part of the participants so as to produce a considered priority list of criteria.