Strategic Management Plan for Restaurant (Kenny Rogers Roasters – Caltex South Luzon Expressway Southbound Branch – Philippines)

Kenny Rogers Roasters a casual dining establishment that specializes in rotisserie-roasted chicken and a wide range of hot and cold side dishes. Kenny Rogers Roasters renowned homemade muffins, jacket potatoes, vegetable salads, pastas, soups, desserts, and beverages are served in a cheerful and welcoming setting. It was founded in 1991 but the branch in Caltex South Luzon Expressway Southbound was established in 2015. This strategic management paper aims to provide strategic management tools for competitive advantage development. This study used a case-study approach to better understand complex situations in a real-world contexts. The study also used the PESTLE analysis in analyzing the business environment, opportunities, and significant threats. The results of the study indicates that Pizza Hut is the greatest competitor of Kenny Rogers Roasters – Caltex South Luzon Expressway Branch. It was also found and recommended that the business should utilize strategies such as, Market Penetration, Market and Product Development, and Diversification. Furthermore, backward, forward, and horizontal integration should also be considered. Lastly, Build strategy was also recommended to Kenny Rogers Roasters. Overall, it is concluded that in order for the business to have a competitive advantage, the company should look into the strategies that was mentioned above.