A STUDY ON THE ROLE OF ADVERTISEMENT ON THE PURHASE OF ELECTRONIC GOODS

Advertising is a powerful communication force and vital marketing tool helping to sell goods, services, images, and ideas through all of us receive many advertising messages daily. Now it is essential to the success of any type of business and industry. Advertising convince people to buy products. All advertising contains both information and persuasion. Advertiser’s primary objective is to reach Prospective customers and influence their awareness, attitudes and buying behavior. Changing lifestyle andhigher disposable income coupled with boom in the real estate and housing industry and a surge in advertising have been instrumental in bringing about a sea change in the consumer behaviour pattern. Key Words : Advertisement, Consumer behavior.