EMPLOYEE VOLUNTEERING UNDER CORPORATE SOCIAL RESPONSIBILITYIN INDIAN PRIVATE ORGANIZATIONS

The article explores employee volunteering practice under Corporate Social Responsibility (CSR) as an emerging phenomenon in Indian organizations. The involvement of employees in community initiatives under CSR may help the organizations to have meaningful engagement with the community as well as an opportunity for optimum utilization of its resources for the intangible benefits. This study is engineering industry specific. Engineering industry which lacks visibility in terms of its product and its operations has harmful effects. The article analyse the growing contour of employee volunteering in the gamut of CSR affairs and further weighs the benefits of employee volunteering from the views of managers. The study found that the organization is comparatively benefitting more in terms of facilitating community initiatives under CSR, and further enhancing employee involvement in terms of contribution for the organizational benefits but showed less importance pertaining to employee attraction or retention and public/customer loyalty.