IAPNM 2010 Proceedings. II International Congress on Teaching Cases related to Public and Nonprofit Marketing
- 1. Universidad de León
- 2. Universidade da Beira Interior
Description
After the warm reception to the I International Congress on Teaching Cases Related To Public and Nonprofit Marketing and just as its predecessor, this second edition, under the theme “The Challenge on Responsibility and Sustainability”, aims participation of working teams of teachers-tutors and students, developing and presenting case studies referred to actual marketing activities by business, public institutions or nonprofits which are particularly noteworthy because of their responsible character. The intended purpose is to provide a discussion forum revealing the concerns of both groups and facing problems from the plural view that is inherent to Marketing discipline. At this purpose, in our capacity as Chairmen of the Organizing Committee, it is our honour and pleasure giving you the warmest welcome to each and every one of the participants as well as acknowledging the effort made by all those individuals and institutions working towards the ultimate success. The final number of accepted contributions, clearly exceeding one hundred, gives a clear idea on the appeal of this event in universities world around. We hope, however, that this would be nothing but the seed of new projects and initiatives at the IAPNM in which from now we encourage you to participate.
José Luis Vázquez and Helena Maria Alves Presidents of the Organizing Committee
Files
IAPNM CASOS 2010.pdf
Files
(41.0 MB)
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