STUDY THE SATISFACTION LEVEL OF FOREIGN INDIVIDUAL TOURISTSVISITING IN SHIMLA

Tourism satisfaction refers to the sensitive state of visitors after exposure to the experience. It is the post-purchase evaluative judgment and is the outcome of the customer’s needs, wants and expectations throughout the product life. It is relevant on the part of the Hill station and heritagedestination planners to provide maximum satisfaction to the visitors so that they are the repeat visitors. This paper explores the satisfaction level of foreign tourists visiting at Shimla in Himachal Pradesh.inthis paper it has been tried to find those attributes in whichtourists` were satisfied and dissatisfied. Total 8 demographic variables and 23 satisfaction variables which covering the aspect of general attributed in relation to the tourism, facilities and services.The data were analysed using simple statistical techniques Such as Mean, SD and T-test. Mean and SD were using to identify the satisfaction level of respondent. Finally T-test conducted to compare the Demographic variables (Gender).This result would help to improve the standards of the destination.