A STUDY OF THE PERCEPTION OF COLLEGE STUDENTS WITH REFERENCE TO THE USE OF E–BANKING TECHNOLOGIES

This study attempts to explore the new sources regarding Internet Banking and usage of
Internet Banking Services. As we are all aware that college going students are all usually computer
savy and using latest technological devices like mobile phones, laptops, tablets etc. as their way of life.
This study assesses the perception of the college students with reference to the use of E-Banking
Technologies in Banks. The survey was conducted during the month of November, 2014 among the
students pursing B.com. An analysis demonstrates that college students play a very important role in
the use of E-Banking Technologies in Banks in the near future if the banks take adequate measures to
promote the same among the students.