IAPNM 2019 Conference proceedings, 18th International Congress of the International Association on Public and Nonprofit Marketing

The last eighteen years have seen meaningful advances in the theory and practice of public and non-profit marketing. The researchers have introduced new conceptual models and approaches to influence behaviour that promotes environment, health and important public services. Concerning the present economic, social and technological context, the conference motto: Challenges in Public, Non-Profit and Social Marketing.