Published May 1, 2022 | Version v1
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B2B: A Shift from Owning to Sharing? How Sharing Facilitates new Business-to-Business Relationships between Small and Medium-sized Enterprises

Description

The sharing economy has witnessed tremendous growth in a multitude of industries around the world. Little B2B sharing, however, can be observed in industry practice, although it provides attractive opportunities for SMEs. Findings from an applied research project suggest some prerequisites for SMEs that want to engage in sharing and offer several tools for implementation.

Notes

+ ID der Publikation: hslu_89838 + Art des Beitrages: Wissenschaftliche Medien + Sprache: Englisch + Bemerkungen: Sperrfrist bis zur Erscheinung am 29.04.2022 beachten! Bitte Autorenreihenfolge beachten: Sebastian Huber, Karina von dem Berge, Simona Burri, Prof. Dr. Uta Jüttner, Prof. Dr. Toni Wäfler, Charles Huber, Luca Niederhauser + Letzte Aktualisierung: 2022-05-16 09:53:54

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Journal article: https://imc.unisg.ch/marketing-review-st-gallen/ (URL)
1865-6544 (ISSN)