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Your Membership Community & Commentary (June 29, 2001)
It's All About Making Money
Information to provide you with the absolute
best low and no cost ways of providing traffic
to your site, helping you to capitalize on the power
and potential the web brings to every Net-Preneur.
--- This Issue Contains Sites Who Will Trade Links With You! ---
-------------
IN THIS ISSUE
-------------
32 Easy Ways To Breath New Life Into Any Webpage
Member Showcase
Are You Ready For Your 15 Minutes of Fame?
Win A FREE Ad In Community & Commentary
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Today's Special Announcement:
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We can help you become an Internet Service
provider within 7 days or we will give you $100.00!!
Click Here
We have already signed 300 ISPs on a 4 year contract,
see if any are in YOUR town at:
Click Here

You are a member in at least one of these programs
- You should be in them all!
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MySiteInc.com
TimsHomeTownStories.com
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PutPEEL.com
PutPEEL.net
SELLinternetACCESS.com
Be-Your-Own-ISP.com
SeventhPower.com
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32 Easy Ways To Breath New Life Into Any Webpage
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
      It's true.
Ask the CEOs of Yahoo.com and America Online.  They'll
tell you it's true.  Send an email to Terry Dean or Allen
Says or Jim Daniels and ask them about it.  They'll agree
100% that it's true.  Don't just take my word for it.
In fact, you can contact any of the 10,000 folks online
selling web marketing resources, and they will all tell you
emphatically, without question, no doubts whatsoever, that
it is absolutely true.
It's true. ANYONE can earn a living online.  Really, they
can.  But, it takes several very important components to
join the 5% who are successful on the web.
     One of those necessities is a website.
     Now, your website does one of two things...
     ...it either makes the sale, or it doesn't.
For 95% of online businesses, their websites simply do
not produce results.
And there is a very simple reason for poor performance.
Poor sales letters.
Does your website convince people to make a purchase?
If not, here are 32 easy ways to breathe new life into
your sales letter...
1) Write your sales letter with an individual in mind.
Go ahead and pick out someone, a real person to write your
sales letter to.  Doesn't matter if it is grandma or your
next door neighbor or your cat.  Write your sales letter
just like you are writing it to them personally.  Why?
Because when your potential customer reads, it then it will
seem personal, almost like you wrote it with them in mind.
Too often, sales letters are written as if they were going
to be read to an audience rather than one person.  Keep your
sales letters personal, because one person at a time is
going to read them.
2) Use an illustration to get your point across.  In my
sales letters I have told stories about my car stalling on
the side of the road to illustrate the idea that we must
constantly add the fuel of advertising to keep our
businesses running. I have compared the hype of easily
making millions online to the chances of me riding bareback
across Montana on a grizzly bear.  Leads have read of how
getting to the top of an oak tree relates to aggressively
marketing online. People love a good story that pounds home
a solid message.  Tell stories that illustrate a point you
are trying to make.  Emphasize a benefit by sharing an
account from the "real world."  It effectively creates
interest and further establishes the point.
3) Create an interest in the reader from the very first
line.  Your first line of the sales letter should
immediately create a desire in the reader to want to know
more.  Go back to the beginning of this article.  The first
words were, "It's true."  I can guarantee you that either
consciously or subconsciously you thought "What's true?"
Immediately, your mind wanted to know what I was talking
about.  Before you even knew it you were right here, 8
paragraphs into this article.  Carefully craft your first
line.  If you can immediately get them wanting to know more,
you've got a winner.
4) Use bullets. People spend a lot of time reading bulleted
lists. In fact, they often reread them over and over. Use
bulleted lists to stress the benefits of your product or
service, to spell out exactly what is included in your offer.
Use an extra space in between each bullet to really highlight
each line and create a sense of more length to the list.
5) Launch into a bullet list immediately.  Shortly after
your opening line, immediately give the reader a bullet
list of benefits to absorb.  Hit them with your best shot.
Pull out the big guns and stress "just a few of" the most
important things the reader will discover.  By offering a
killer list early in your sales letter, you will automatically
create a desire in the reader to continue through your ad
copy.  After all, if they are already interested after the
first list of benefits, they will certainly be open to
finding out even more reasons why your product or service
will aid them.
6) Just let it all flow out.  Write down everything that
enters your mind as you are writing your sales letter. You
can edit it later.  If you just sit and start writing
everything you know about your product or service and how it
will benefit your customer, you will be amazed at how much
information floods your mind.  Write it ALL down.  Then read
through it - you'll be able to add a lot more detail to
many of the points.  Edit it after you have exhausted all
of your ideas.
7) Make your sales letter personal.  Make sure that the
words "you" and "your" are at least 4:1 over "I" and "my."
Your ad copy must be written about YOUR CUSTOMER not
yourself.  I'm not sure how the old advertising adage goes,
but it's something like this, "I don't care a thing about
your lawn mower, I just care about my lawn."  Leads aren't
interested in you or your products, they are interested in
themselves and their wants and needs.  When you are finished
with your sales letter and have uploaded it to a test
webpage, run a check at  and see
what the ratio between "you" and "your" versus references to
"I," "me," "my," etc.  It's a free service.  Make sure it's
at least 4:1 in favor of the customer.
8) Write like you speak.  Forget all of those rules that
your grammar teacher taught you.  Write your sales letters
in everyday language, just like you would talk in person.
Don't be afraid to begin sentences with "And" or "Because."
Don't worry about ending a sentence with a preposition.
Write like you speak. Your sales letter isn't the great
American novel, so don't write it like you are Ernest
Hemingway.
9) Use short paragraphs consisting of 2-4 sentences each.
Long copy works... but long paragraphs do not.  Use short
paragraphs that lead into the next paragraph. Don't be
afraid to use short sentences.  Like this one.
Or this.
See what I mean?  Shorter paragraphs keep the interest of
the reader. Longer paragraphs cause eye strain and often
force the reader to get distracted.
10)  Stress the benefits, not the features.  Again,
readers want the burning question answered, "What's in it
for  me?"  What need is it going to meet? What want is it
going to fill?  How is your product or service going to be
of value or benefit to the reader?  Spell it out.  Don't
focus on the features of your product or service , but
rather how those features will add value to the life of your
reader.
For example:  If you are selling automobile tires, you may
very well have the largest assortment of tires in the world,
but who cares? I don't care about your selection. But, I
do care about keeping my 3-month-old baby girl safe while
we are traveling.  So, instead of focusing on your selection,
you focus on the fact that my baby girl can be kept safe
because you have a tire that will fit my car. You're not
selling tires, you're selling safety for my family. Stress
the benefits, not the features.
11) Keep the reader interested.  Some sales letters read
like they are a manual trying to explain to me how I can
perform some complicated surgery on my wife. They are
filled with words and phrases that I need a dictionary to
understand.  Unless you are writing to a very targeted
audience, avoid using technical language that many readers
might not understand. Keep it simple, using words, language
and information that are easy to understand and follow.
12) Target your sales letter.  When you are finished with
your final draft of the sales letter, target it to a
specific audience.  For example: If you are selling a "work
at home" product, then rewrite the sales letter by adding
words in the headlines and ad copy that are targeted towards
women who are homemakers.  Then, rewrite the same sales
letter and target it to college students.  Write another
letter targeting senior citizens.  Still another could be
written to high school teachers wanting to earn extra income
during summer vacation.  The possibilities are endless.
All you need to do is add a few words here and there in
your ad copy to make it appear that your product or service
is specifically designed for a target audience. "Work only
5 hours a week," would become "College Students, work only
5 hours a week."  Your sales letter is now targeted. Upload
all of the sales letters to separate pages on your website
(you could easily target 100's of groups).
Then, simply advertise the targeted pages in targeted
mediums.  You could advertise the "College Students" page
in a campus ezine.  The "Senior Citizens" page could be
advertised at a retirement community message board.
By creating these targeted sales letters, you can literally
open up dozens of new groups to sell your existing product
to.  And, in their eyes, it looks like the product was a
match made for them.
13) Make your ad copy easy to follow.  Use short sentences
and paragraphs. Break up the sales letter with attention
grabbing headlines that lead into the next paragraph. One
thing that I have always found to work very well in sales
letters...
     ...is to use a pause like this.
Start the sentence on one line, leaving the reader wanting
to know more, and then finishing up on the next line. Also,
if you are going to use a sales letter that continues on
several different pages of your website, use a catchy hook
line at the end of each page to keep them clicking. "Let's
get you started down the road to success, shall we? CLICK
HERE to continue."
14) Use similes and metaphors for effect.  When the
customer purchases your product, they will generate "a flood
of traffic that would make Noah start building another ark."
If they do not order today, then they will "feel like a cat
that let the mouse get away."  Use words to create a picture
in the readers' mind.  When you think of Superman, what
comes to mind?  Immediately, we remember that he is "faster
than a speeding bullet."  "More powerful than a locomotive."
"Able to leap tall buildings in a single bound." See how
word pictures stick in our minds?
15) Focus on one product or service.  Don't try to sell
your customer multiple products at the same time. It only
confuses the reader.  Keep your ad copy directed at one
specific product or service.  Then, use other products and
services as back-end products.
16) Make it stand out.  Don't kid yourself.  There are
hundreds, maybe thousands out there on the web doing the
same thing you are doing.  How will you stand out among the
crowd?  Your sales letter must inject personality. It must
breathe of originality.  Your product or service is
different. It's not like all of the rest.  It is unique.
Right? Your sales letter must separate you from the
competition.  It must create a feeling of "You won't find
this anywhere else."
17) Be believable. "Earn $54,000 in the next 24 hours!!!"
Delete.  Good grief, do they think I am an idiot or
something?  Get real.  Don't make outrageous claims that
are obviously not the truth.  You'll ruin your reputation.
Let me tell you a simple universal fact that cannot be
reversed.  Once you have been branded a liar, you will
NEVER be anything but a liar.  It doesn't matter if you
launch the most respectable, honest business available
anywhere, people will always have doubt because they
remember the crazy stuff you've said before.  Be believable.
Don't exaggerate, mislead, stretch or distort the truth.
18) Be specific. Don't generalize your information, but
rather be EXACT.  Instead of "over 100 tips for losing
weight" use "124 tips for losing weight." By generalizing
information, it creates doubt and questions in the reader's
mind.  "What am I really getting here?  Does he even know?"
When you use specific information, the reader begins to
think, "This person must have counted.  I know exactly what
I can expect."  "Platitudes and generalities roll off the
human understanding like water from a duck," wrote Claude
Hopkins in his classic book "Scientific Advertising." "They
leave no impression whatsoever."
19) Be complete. Tell the reader everything they would
want to know about your product or service.  Answer all of
their questions, anything they would want to consider before
making a purchase.  Think about it from their point of view.
Ask yourself, "Why wouldn't I buy this?"  Then, address that
in your sales letter.  Remove anything that would keep the
reader from making the purchase.
20) Use testimonials to boost your sales.  Share actual
excerpts from what your current customers are saying about
your product or service. Many websites have an entire
section or even a separate page that has endorsements and
compliments listed.  Satisfied customers remove some of the
doubt in the mind of the reader.  "If these people have
found a lot of value and benefit in the product, then I
probably will too."  Especially effective are testimonials
from respected, well known "authorities" within your target
field.
21) Use headlines over and over throughout the sales letter.
A headline isn't just relegated to the beginning of your
ad copy.  Use them frequently -but don't overuse.  A well-
placed headline re-grabs the reader's attention, brings
them deeper into the letter, and readies them for the next
paragraph. You will want to spend as much time working on
your headlines as you do the entire sales letter.  They are
that important.
22) Avoid asking stupid questions.  "Wouldn't you like to
make $1,000,000 a year?" "Doesn't that sound great?" "Would
you like to be as successful as I am?"  Avoid any question
that insults the intelligence of your reader or makes them
feel like they are inferior.
23) Offer a freebie even if the customer doesn't buy.
If the customer decides he or she isn't going to make a
purchase, then you want to follow-up with them later to try
to influence them to buy in the future.  By offering a free
item, you can  request their email address in order to
obtain the freebie.  By doing this, you can now follow-up
with the customer for a potential future sale.
Additionally, you can continue the sales process by having
your ad copy, banners, flyers, etc. within the free item.
And, of course, if your free item is a high quality, useful
product or service which impresses the customer, they
probably will be back as a customer soon.
24) Use bonuses to overwhelm the reader.  One of the things
that I have found very effective in writing sales letters
is to include bonus items that OUT-VALUE the actual product
I am offering.  Ginsu made this one famous. They were
selling a set of steak knives, but before the commercial
was finished, you had so many bonus items on the table
it was hard to refuse. Make sure you provide quality
bonuses and not some worthless, outdated junk that damages
the credibility of your main offer.
25) Use connective phrases like "But wait, there's more"
and "But that's not all."  These phrases effectively lead
the reader from one paragraph to the next, particularly
when the next paragraph is a bullet list of benefits, or
leads into bonus items.  Again, the idea is MORE and MORE
value and benefits to the reader.
26) Always include a deadline.  By including a deadline,
you create a sense of urgency in the mind of the customer.
"If I don't order within 24 hours, then I won't get the
bonuses."  "Oh no, there are only 10 items remaining,
I've got to hurry."  Let the customer know what they will
be missing out on if they don't make the deadline. Remember,
they won't miss out on your products or bonuses, they will
miss out on all of the benefits of your products. Deadlines
are very effective.  Every sales letter should have one.
27) Tell them exactly how to order.  Be clear as to the
order process. Point them towards the order link.  Tell
them what methods you offer. (I.E. credit cards, checks,
etc.)  Make this process as simple and clear as can be.
If it takes more than 2 steps, most people won't continue.
28)  Explain when the product will be delivered.  How
quickly will the order be processed?  When will the order be
available?  Let the customer know exactly what they can
expect when they place their order.  The more specific you
can be here, the better.  Let them know that you have a
system in place.  "Operators are standing by."  Their order
will be handled properly.  Tell them.
29) Offer a money back guarantee.  Take away their last
reason to hold back.  Offer a "no questions asked" 30 day
guarantee.  Most people may not realize this, but in most
cases, it's the law of the land.  You are REQUIRED to give
them their money back if they are not satisfied with the
product or service.  Since it's the law anyway, why not make
it a benefit. Let them know that they are purchasing your
product or service RISK-FREE.
30) Instruct them to respond immediately.  Many people
just need to read those words, "Act Now!"  "Order today!"
"Click Here to Instantly Place Your Order."  You've got them
this far, now tell them what you want them to do.  Get them
to "Act Fast!"  Have you ever heard a mail order commercial
on television that didn't prompt the viewer to order right
way?
31) Include a post script.  People will always read the
P.S.  Always. In fact, the P.S. is one of the MOST IMPORTANT
parts of your sales letter. Why?  Because in many cases the
visitor at your website will scroll immediately down to the
end of your page to see how much it is going to cost.  A
P.S. is a perfect place to recap your offer, so when they
see your price tag, they will also see a very detailed
description of what they will receive for their money. Use
your P.S. to restate your offer in detail.
32) Include a second post script.  You better believe
if they read the first P.S., they will read a P.P.S.  Use
this post script to remind them of the deadline or offer
another bonus or point out some compelling factor that would
make them want to order.  I guarantee you they will read it.
Use these 32 tips and I guarantee you that you will see
a significant increase in the amount of responses you
receive from your sales letters.  In fact, it would be
impossible for your responses to not improve.

Copyright 2000 Jimmy D. Brown. All rights reserved worldwide.
-------------------------------------
About the Author...
Jimmy D. Brown is helping average people get out of
the rat-race and earn a full-time living online. For
more details on firing your boss and creating your
own internet wealth, visit us right now at:

* Special offer: Join the Profits Vault through the above
link and email me your receipt and you can have a FREE BONUS
copy of The Terrific Manual - How To Profit From Free
Ebooks GUARANTEED which I sell at:

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Your Membership Community & Commentary

It's All About Making Money
June 29, 2001

in this issue
32 Easy Ways To Breath New Life Into Any Webpage
Member Showcase
Are You Ready For Your 15 Minutes of Fame?
Win A FREE Ad In Community & Commentary
Today's Special Announcement:
We can help you become an Internet Service
provider within 7 days or we will give you $100.00!!
Click Here
We have already signed 300 ISPs on a 4 year contract,
see if any are in YOUR town at:
Click Here

You are a member in at least one of these programs
- You should be in them all!
BannersGoMLM.com
ProfitBanners.com
CashPromotions.com
MySiteInc.com
TimsHomeTownStories.com
FreeLinksNetwork.com
MyShoppingPlace.com
BannerCo-op.com
PutPEEL.com
PutPEEL.net
SELLinternetACCESS.com
Be-Your-Own-ISP.com
SeventhPower.com

Information to provide you with the absolute
best low and no cost ways of providing traffic
to your site, helping you to capitalize on the power
and potential the web brings to every Net-Preneur.
--- This Issue Contains Sites Who Will Trade Links With You! ---
32 Easy Ways To Breath New Life Into Any Webpage

      It's true.
Ask the CEOs of Yahoo.com and America Online.  They'll
tell you it's true.  Send an email to Terry Dean or Allen
Says or Jim Daniels and ask them about it.  They'll agree
100% that it's true.  Don't just take my word for it.
In fact, you can contact any of the 10,000 folks online
selling web marketing resources, and they will all tell you
emphatically, without question, no doubts whatsoever, that
it is absolutely true.
It's true. ANYONE can earn a living online.  Really, they
can.  But, it takes several very important components to
join the 5% who are successful on the web.
     One of those necessities is a website.
     Now, your website does one of two things...
     ...it either makes the sale, or it doesn't.
For 95% of online businesses, their websites simply do
not produce results.
And there is a very simple reason for poor performance.
Poor sales letters.
Does your website convince people to make a purchase?
If not, here are 32 easy ways to breathe new life into
your sales letter...
1) Write your sales letter with an individual in mind.
Go ahead and pick out someone, a real person to write your
sales letter to.  Doesn't matter if it is grandma or your
next door neighbor or your cat.  Write your sales letter
just like you are writing it to them personally.  Why?
Because when your potential customer reads, it then it will
seem personal, almost like you wrote it with them in mind.
Too often, sales letters are written as if they were going
to be read to an audience rather than one person.  Keep your
sales letters personal, because one person at a time is
going to read them.
2) Use an illustration to get your point across.  In my
sales letters I have told stories about my car stalling on
the side of the road to illustrate the idea that we must
constantly add the fuel of advertising to keep our
businesses running. I have compared the hype of easily
making millions online to the chances of me riding bareback
across Montana on a grizzly bear.  Leads have read of how
getting to the top of an oak tree relates to aggressively
marketing online. People love a good story that pounds home
a solid message.  Tell stories that illustrate a point you
are trying to make.  Emphasize a benefit by sharing an
account from the "real world."  It effectively creates
interest and further establishes the point.
3) Create an interest in the reader from the very first
line.  Your first line of the sales letter should
immediately create a desire in the reader to want to know
more.  Go back to the beginning of this article.  The first
words were, "It's true."  I can guarantee you that either
consciously or subconsciously you thought "What's true?"
Immediately, your mind wanted to know what I was talking
about.  Before you even knew it you were right here, 8
paragraphs into this article.  Carefully craft your first
line.  If you can immediately get them wanting to know more,
you've got a winner.
4) Use bullets. People spend a lot of time reading bulleted
lists. In fact, they often reread them over and over. Use
bulleted lists to stress the benefits of your product or
service, to spell out exactly what is included in your offer.
Use an extra space in between each bullet to really highlight
each line and create a sense of more length to the list.
5) Launch into a bullet list immediately.  Shortly after
your opening line, immediately give the reader a bullet
list of benefits to absorb.  Hit them with your best shot.
Pull out the big guns and stress "just a few of" the most
important things the reader will discover.  By offering a
killer list early in your sales letter, you will automatically
create a desire in the reader to continue through your ad
copy.  After all, if they are already interested after the
first list of benefits, they will certainly be open to
finding out even more reasons why your product or service
will aid them.
6) Just let it all flow out.  Write down everything that
enters your mind as you are writing your sales letter. You
can edit it later.  If you just sit and start writing
everything you know about your product or service and how it
will benefit your customer, you will be amazed at how much
information floods your mind.  Write it ALL down.  Then read
through it - you'll be able to add a lot more detail to
many of the points.  Edit it after you have exhausted all
of your ideas.
7) Make your sales letter personal.  Make sure that the
words "you" and "your" are at least 4:1 over "I" and "my."
Your ad copy must be written about YOUR CUSTOMER not
yourself.  I'm not sure how the old advertising adage goes,
but it's something like this, "I don't care a thing about
your lawn mower, I just care about my lawn."  Leads aren't
interested in you or your products, they are interested in
themselves and their wants and needs.  When you are finished
with your sales letter and have uploaded it to a test
webpage, run a check at  and see
what the ratio between "you" and "your" versus references to
"I," "me," "my," etc.  It's a free service.  Make sure it's
at least 4:1 in favor of the customer.
8) Write like you speak.  Forget all of those rules that
your grammar teacher taught you.  Write your sales letters
in everyday language, just like you would talk in person.
Don't be afraid to begin sentences with "And" or "Because."
Don't worry about ending a sentence with a preposition.
Write like you speak. Your sales letter isn't the great
American novel, so don't write it like you are Ernest
Hemingway.
9) Use short paragraphs consisting of 2-4 sentences each.
Long copy works... but long paragraphs do not.  Use short
paragraphs that lead into the next paragraph. Don't be
afraid to use short sentences.  Like this one.
Or this.
See what I mean?  Shorter paragraphs keep the interest of
the reader. Longer paragraphs cause eye strain and often
force the reader to get distracted.
10)  Stress the benefits, not the features.  Again,
readers want the burning question answered, "What's in it
for  me?"  What need is it going to meet? What want is it
going to fill?  How is your product or service going to be
of value or benefit to the reader?  Spell it out.  Don't
focus on the features of your product or service , but
rather how those features will add value to the life of your
reader.
For example:  If you are selling automobile tires, you may
very well have the largest assortment of tires in the world,
but who cares? I don't care about your selection. But, I
do care about keeping my 3-month-old baby girl safe while
we are traveling.  So, instead of focusing on your selection,
you focus on the fact that my baby girl can be kept safe
because you have a tire that will fit my car. You're not
selling tires, you're selling safety for my family. Stress
the benefits, not the features.
11) Keep the reader interested.  Some sales letters read
like they are a manual trying to explain to me how I can
perform some complicated surgery on my wife. They are
filled with words and phrases that I need a dictionary to
understand.  Unless you are writing to a very targeted
audience, avoid using technical language that many readers
might not understand. Keep it simple, using words, language
and information that are easy to understand and follow.
12) Target your sales letter.  When you are finished with
your final draft of the sales letter, target it to a
specific audience.  For example: If you are selling a "work
at home" product, then rewrite the sales letter by adding
words in the headlines and ad copy that are targeted towards
women who are homemakers.  Then, rewrite the same sales
letter and target it to college students.  Write another
letter targeting senior citizens.  Still another could be
written to high school teachers wanting to earn extra income
during summer vacation.  The possibilities are endless.
All you need to do is add a few words here and there in
your ad copy to make it appear that your product or service
is specifically designed for a target audience. "Work only
5 hours a week," would become "College Students, work only
5 hours a week."  Your sales letter is now targeted. Upload
all of the sales letters to separate pages on your website
(you could easily target 100's of groups).
Then, simply advertise the targeted pages in targeted
mediums.  You could advertise the "College Students" page
in a campus ezine.  The "Senior Citizens" page could be
advertised at a retirement community message board.
By creating these targeted sales letters, you can literally
open up dozens of new groups to sell your existing product
to.  And, in their eyes, it looks like the product was a
match made for them.
13) Make your ad copy easy to follow.  Use short sentences
and paragraphs. Break up the sales letter with attention
grabbing headlines that lead into the next paragraph. One
thing that I have always found to work very well in sales
letters...
     ...is to use a pause like this.
Start the sentence on one line, leaving the reader wanting
to know more, and then finishing up on the next line. Also,
if you are going to use a sales letter that continues on
several different pages of your website, use a catchy hook
line at the end of each page to keep them clicking. "Let's
get you started down the road to success, shall we? CLICK
HERE to continue."
14) Use similes and metaphors for effect.  When the
customer purchases your product, they will generate "a flood
of traffic that would make Noah start building another ark."
If they do not order today, then they will "feel like a cat
that let the mouse get away."  Use words to create a picture
in the readers' mind.  When you think of Superman, what
comes to mind?  Immediately, we remember that he is "faster
than a speeding bullet."  "More powerful than a locomotive."
"Able to leap tall buildings in a single bound." See how
word pictures stick in our minds?
15) Focus on one product or service.  Don't try to sell
your customer multiple products at the same time. It only
confuses the reader.  Keep your ad copy directed at one
specific product or service.  Then, use other products and
services as back-end products.
16) Make it stand out.  Don't kid yourself.  There are
hundreds, maybe thousands out there on the web doing the
same thing you are doing.  How will you stand out among the
crowd?  Your sales letter must inject personality. It must
breathe of originality.  Your product or service is
different. It's not like all of the rest.  It is unique.
Right? Your sales letter must separate you from the
competition.  It must create a feeling of "You won't find
this anywhere else."
17) Be believable. "Earn $54,000 in the next 24 hours!!!"
Delete.  Good grief, do they think I am an idiot or
something?  Get real.  Don't make outrageous claims that
are obviously not the truth.  You'll ruin your reputation.
Let me tell you a simple universal fact that cannot be
reversed.  Once you have been branded a liar, you will
NEVER be anything but a liar.  It doesn't matter if you
launch the most respectable, honest business available
anywhere, people will always have doubt because they
remember the crazy stuff you've said before.  Be believable.
Don't exaggerate, mislead, stretch or distort the truth.
18) Be specific. Don't generalize your information, but
rather be EXACT.  Instead of "over 100 tips for losing
weight" use "124 tips for losing weight." By generalizing
information, it creates doubt and questions in the reader's
mind.  "What am I really getting here?  Does he even know?"
When you use specific information, the reader begins to
think, "This person must have counted.  I know exactly what
I can expect."  "Platitudes and generalities roll off the
human understanding like water from a duck," wrote Claude
Hopkins in his classic book "Scientific Advertising." "They
leave no impression whatsoever."
19) Be complete. Tell the reader everything they would
want to know about your product or service.  Answer all of
their questions, anything they would want to consider before
making a purchase.  Think about it from their point of view.
Ask yourself, "Why wouldn't I buy this?"  Then, address that
in your sales letter.  Remove anything that would keep the
reader from making the purchase.
20) Use testimonials to boost your sales.  Share actual
excerpts from what your current customers are saying about
your product or service. Many websites have an entire
section or even a separate page that has endorsements and
compliments listed.  Satisfied customers remove some of the
doubt in the mind of the reader.  "If these people have
found a lot of value and benefit in the product, then I
probably will too."  Especially effective are testimonials
from respected, well known "authorities" within your target
field.
21) Use headlines over and over throughout the sales letter.
A headline isn't just relegated to the beginning of your
ad copy.  Use them frequently -but don't overuse.  A well-
placed headline re-grabs the reader's attention, brings
them deeper into the letter, and readies them for the next
paragraph. You will want to spend as much time working on
your headlines as you do the entire sales letter.  They are
that important.
22) Avoid asking stupid questions.  "Wouldn't you like to
make $1,000,000 a year?" "Doesn't that sound great?" "Would
you like to be as successful as I am?"  Avoid any question
that insults the intelligence of your reader or makes them
feel like they are inferior.
23) Offer a freebie even if the customer doesn't buy.
If the customer decides he or she isn't going to make a
purchase, then you want to follow-up with them later to try
to influence them to buy in the future.  By offering a free
item, you can  request their email address in order to
obtain the freebie.  By doing this, you can now follow-up
with the customer for a potential future sale.
Additionally, you can continue the sales process by having
your ad copy, banners, flyers, etc. within the free item.
And, of course, if your free item is a high quality, useful
product or service which impresses the customer, they
probably will be back as a customer soon.
24) Use bonuses to overwhelm the reader.  One of the things
that I have found very effective in writing sales letters
is to include bonus items that OUT-VALUE the actual product
I am offering.  Ginsu made this one famous. They were
selling a set of steak knives, but before the commercial
was finished, you had so many bonus items on the table
it was hard to refuse. Make sure you provide quality
bonuses and not some worthless, outdated junk that damages
the credibility of your main offer.
25) Use connective phrases like "But wait, there's more"
and "But that's not all."  These phrases effectively lead
the reader from one paragraph to the next, particularly
when the next paragraph is a bullet list of benefits, or
leads into bonus items.  Again, the idea is MORE and MORE
value and benefits to the reader.
26) Always include a deadline.  By including a deadline,
you create a sense of urgency in the mind of the customer.
"If I don't order within 24 hours, then I won't get the
bonuses."  "Oh no, there are only 10 items remaining,
I've got to hurry."  Let the customer know what they will
be missing out on if they don't make the deadline. Remember,
they won't miss out on your products or bonuses, they will
miss out on all of the benefits of your products. Deadlines
are very effective.  Every sales letter should have one.
27) Tell them exactly how to order.  Be clear as to the
order process. Point them towards the order link.  Tell
them what methods you offer. (I.E. credit cards, checks,
etc.)  Make this process as simple and clear as can be.
If it takes more than 2 steps, most people won't continue.
28)  Explain when the product will be delivered.  How
quickly will the order be processed?  When will the order be
available?  Let the customer know exactly what they can
expect when they place their order.  The more specific you
can be here, the better.  Let them know that you have a
system in place.  "Operators are standing by."  Their order
will be handled properly.  Tell them.
29) Offer a money back guarantee.  Take away their last
reason to hold back.  Offer a "no questions asked" 30 day
guarantee.  Most people may not realize this, but in most
cases, it's the law of the land.  You are REQUIRED to give
them their money back if they are not satisfied with the
product or service.  Since it's the law anyway, why not make
it a benefit. Let them know that they are purchasing your
product or service RISK-FREE.
30) Instruct them to respond immediately.  Many people
just need to read those words, "Act Now!"  "Order today!"
"Click Here to Instantly Place Your Order."  You've got them
this far, now tell them what you want them to do.  Get them
to "Act Fast!"  Have you ever heard a mail order commercial
on television that didn't prompt the viewer to order right
way?
31) Include a post script.  People will always read the
P.S.  Always. In fact, the P.S. is one of the MOST IMPORTANT
parts of your sales letter. Why?  Because in many cases the
visitor at your website will scroll immediately down to the
end of your page to see how much it is going to cost.  A
P.S. is a perfect place to recap your offer, so when they
see your price tag, they will also see a very detailed
description of what they will receive for their money. Use
your P.S. to restate your offer in detail.
32) Include a second post script.  You better believe
if they read the first P.S., they will read a P.P.S.  Use
this post script to remind them of the deadline or offer
another bonus or point out some compelling factor that would
make them want to order.  I guarantee you they will read it.
Use these 32 tips and I guarantee you that you will see
a significant increase in the amount of responses you
receive from your sales letters.  In fact, it would be
impossible for your responses to not improve.

Copyright 2000 Jimmy D. Brown. All rights reserved worldwide.
-------------------------------------
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5. Tell us how to reach YOU BY PHONE- HOME, WORK, CELL, email
If we cannot reach you, we will have to move on without you!
We only need ONE story, so if you want it to be you...
REPLY IMMEDIATELY!
We look forward to getting your reply...SOON!
Good luck!
p.s. REMEMBER TO GIVE US A WAY TO REACH YOU BY PHONE TODAY!


Do you owe money? Is it getting troublesome keeping track
of all those bills and whom you owe how much and when? Would
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instead of several? We can help!
If your debts are $4,000 US or more and you are a United
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To receive more information regarding our services, please
fill out the form below and return it to us, or provide the
necessary information in your response. There are absolutely
no obligations. All the fields below are required for your
application to be processed.
**********
Full Name :
Address :
City :
State :
Zip Code :
Home Phone :
Work Phone :
Best Time to Call :
E-Mail Address :
Estimated Debt Size :
**********
Please allow upto ten business days for application
processing.
Thank You
Note: If this e-mail arrived to you by error, or you wish
to never receive such advertisements from our company,
please reply to this e-mail with the word REMOVE in the
e-mail subject line. We apologize for any inconveniences


HOME-MAILERS NEEDED!
$300-$1000 PLUS WEEKLY
Simple, pleasant work...you do at home.
Dear Friend,
Are you seeking a rewarding second income? Would you like to set your
own work schedule? Work the hours you choose? Earn extra income for
your family? If so, then we may have the answer. Current statistics show
that by the year 2010, 40-60% of the American work-force will be working
from home. Get a jump on your future and secure a job through us. Our
company provides a service to thousands of people and businesses across
the United States. With your help, we can reach and provide a better
service to more of these people and businesses, faster and at a lower cost
than our competitors. We handle a marketing program called the
Home-Mailers Program, which consists of envelope processing and mailing.
These positions require no special skills or experience, just a sincere desire
to GET STARTED, and EARN MONEY!
YOU CAN EARN GOOD MONEY!!!
Potential incomes range from $300 to $1000 weekly or more. Pay rate is
based on a $2.00 per envelope basis. The average Home-Mailer
stuffs anywhere from 150 to 500 envelopes a week, depending on the
amount of free time they have available. The envelopes you process will
make you a substantial income. You'll find this work, done easily and
quickly, can double or even triple your income. With just one or two hours
per day you will be excitedly surprised at how easy we've made it and how
profitable this work actually is. You can earn enough money working in
your spare time to purchase that new car or boat you've been wanting,
pay off credit cards, bills, or even take a vacation. Maybe just add more
financial security for yourself or your family. Whatever the reason, you can't
go wrong.
ALL BUSINESS CAN BE DONE RIGHT FROM YOUR OWN HOME
You can start the same day you receive our materials and begin receiving
money within a matter of days. These positions require no prior experience
or special skills. Under contract you will receive everything you need to
get you up and running as fast as possible. Paychecks are mailed out every
two weeks on the 1st and 16th of the month.
HELP SOLVE YOUR MONEY PROBLEMS
If you are looking for an excellent extra income to relieve financial
pressures, you owe it to yourself to investigate this program. Naturally, no
company can afford to send out costly materials to everyone who writes in
asking for it. Therefore, we must ask each applicant for a one time
application processing fee of $27.00. This fee covers processing and
materials you will receive upon your acceptance and is returned to you
with your first paycheck. It also assures us that you are serious about
working with our company as a Home-Mailer. We will not ask or require
you to pay us for any additional information, instructions, or materials to
stay with us, and stay with us as long as you desire. If for any reason you
are not accepted into the Home-Mailers Program, your processing fee will
be sent directly back to you. There is no hassle. However, you must act
promptly. At this time we are in need of dependable Home-Mailers in your
area, of whom may start in the very near future. There are only a limited
number of positions needed for each region of the country and as soon as
we have enough people to complete the mailing needs in your area we
will not be offering any more applications. We need your help now! So if
you're a productive, positive person we're looking forward to working with
you.
SIMPLE, EASY, AND PROFITABLE, THIS PROGRAM IS THE BEST
WAY TO MAKE AN EXCELLENT INCOME AT HOME.
If this sounds like something you might be interested in, read on. If not,
thank you for your time. We hope to hear from you soon.
Sincerely Yours,
Ron M. Jenkins
Home-Mailing Division Manager
Start earning now. Here's what you need to do.
(1) Read, complete, and return the attached application.
(2) Enclose a one time materials and processing fee of $27.00.
(3) All correspondence and materials will be addressed to you.
Please open on day of arrival.
(4) Follow all instructions when processing and mailing.
(5) If you find yourself pressed for time, you can stop work
with us and come back at a later date, but we must insist you
maintain a high level of quality when processing and mailing.
OUR STEP-BY-STEP SYSTEM OF BROCHURE MAILING IS SIMPLE AND OUR
INSTRUCTIONS ARE WRITTEN IN AN EASY TO FOLLOW LANGUAGE.
There is a way to earn a substantial income at home...
The Home-Mailers Program.
YOUR SERVICES ARE NEEDED NOW.
Please Respond Today! Positions are limited and time can affect
your acceptance for desired positions.
FILL OUT APPLICATION AND RETURN TO OUR ADDRESS BELOW
Last Name:____________________  First Name:_______________________
Mailing Address:_________________________________________________
City:____________________________ State:_______________________
Zip Code:______________________
Home Tel.#: (_______)________-_________  Age:______
Date of Birth:_____/_____/______
E-mail Address:______________________________
Do you work more than 40 hours per week?  [  ]Yes   [  ]No
(READ AND SIGN BELOW) By signing, I state that I am interested in
becoming a Home-Mailer for your company and wish to have all of the
necessary materials and instructions sent to me at the above address.
Signature_______________________________  Date:______/______/______
Code # CY0795
**Processing fee must be in US FUNDS ONLY please.**
*If applicant is under 18 have a guardian sign above and indicate
age of applicant.
*If you don't have access to a printer, you may copy the application
onto regular notebook paper. Please use pen. (NOTE: Please be sure to
include the Code # on your application. Applications without a Code #
can not be processed.)
*All fees are one time fees. You will not be required, asked, or need
to pay us any other fees to stay with us and stay as long as you
like. All potential pay rates are Guaranteed!
*Please note that personal checks may be held up to 30 days for
bank clearance. If you are eager to get started, you should use a
Money Order for your processing fee.
Send Application and a $27.00 Check or Money Order (US FUNDS ONLY)
made payable to NetServ
Send to:
NetServ
2135A des Laurentides Blvd
Suite 174
Laval, Quebec, Canada H7M 4M2
Because we are a company recruiting people from the public we must
assure you that we are the BEST company to work with and that we provide
the MOST PROFITABLE income. Because we require an initial fee to get
started, many people are skeptical, and miss out on a great opportunity.
This fee covers our expenses for materials, postage, handling, and the time
it takes us to get you started. It also assures us that you are serious about
working with the Home-Mailers Program. We know that current Home-
Mailers are happy and making an excellent income just from reading their
testimonials. This makes us happy and enables us to succeed and continue
our success together. Here are just a couple of the many testimonials
received from Home-Mailers:
I want to thank you for giving me this opportunity
to work for your company. It couldn't have come along
at a better time. The work is so simple and the pay is
incredible. My wife and I have been stuffing envelopes
together part-time and are exceeding what either of us
make at our full-time jobs. Thanks again!
J. Thomas ------ Miami, FL
Thank you for everything! I was having trouble
making ends meet at my present employment. But
thanks to you and your Home-Mailers Program, I was
able to pay off some old bills and put money in the
bank. Now I'm looking forward to taking a well
deserved vacation.
M. Daniels ----- Seattle, WA
Why do we need Home-Mailers? The cost of supplying an office is more
expensive than most people may think. The cost of office space per square
foot, + taxes employing mailing staff, + taxes employing supervisors, +
taxes, medical insurance, dental insurance, and office liability insurance,
multiplied by each region we cover, all involving paperwork, accountants
and more taxes. WE NEED YOUR SERVICES TO SAVE TIME AND MONEY!
Your role in our company is as an Independent Commission Mailer, not an
employee. We will not take taxes from your paychecks and we cannot offer
medical or dental insurance. As a Home-Mailer, your residence and many
other aspects of everyday living may be able to be declared business
expenses. Receive cash-back on your taxes! You may request copies of
personal materials at any time at no charge to yourself. All business can
be done by mail, from your own home. You can start the same day you
receive our materials and begin receiving money within days and have a
steady income as long as you desire. These positions require no prior
experience or special skills. There are many distribution companies who
want to expand their businesses, but do not want to pay the higher
expenses. It is much easier to have independent Home-Mailers earn
money doing this work themselves. This program is designed to help
people cash in with a company who needs Home-Mailers. The Home-Mailers
Program has been perfected so that it has become one of the most
successful and profitable programs ever and is supplying people around the
world with excellent primary and secondary incomes. We invite you to take
part in our success. The money you earn is up to you. We do not require
that you mail a certain number of envelopes each week. You can take on
whatever amount of business that fits your schedule and you can stop
whenever you want, there are no obligations. There is no need to do any
door to door selling or phone soliciting. You may work in the comfort of your
own home, choose your own hours, set your own pace. No need to leave
your present job. Form workshops with your friends or get the whole family
to join in. The possibilities are UNLIMITED!
DUE TO COMPANY EXPANSION
YOUR SERVICES ARE NEEDED NOW.
Thank you, and we're looking forward to working
with you, together in the future.


NEW PRODUCT ANNOUNCEMENT
From: OUTSOURCE ENG.& MFG. INC.
Sir/Madam;
This note is to inform you of new watchdog board technology for maintaining
continuous unattended operation of PC/Servers etc. that we have released for
distribution.
We are proud to announce Watchdog Control Center featuring MAM (Multiple
Applications Monitor) capability.
The key feature of this application enables you to monitor as many
applications as you
have resident on any computer as well as the operating system for
continuous unattended operation.  The Watchdog Control Center featuring
MAM capability expands third party application "control" of a Watchdog as
access to the application's
source code is no longer needed.
Here is how it all works:
Upon installation of the application and Watchdog, the user may select
many configuration options, based on their model of Watchdog, to fit their
operational needs.  If the MAM feature is enabled, the user may select any
executable program that they wish for monitoring.
A lock up of the operating system or if any one of the selected
applications is not running, the MAM feature, in
conjunction with the Watchdog, will reset the system allowing for
continuous operation.
It's that simple!
Watchdog Control Center is supported on most Microsoft Windows platforms
(Win9x/WinNT/Win2k) and includes a Linux version for PCI Programmable
Watchdogs.
Watchdog Control Center Features:
- Automated installation
- Controls all Outsource Engineering Watchdogs
- User selectable Watchdog timeout period
- User selectable Watchdog stroke interval
- Multiple Application Monitoring
Included on the Installation CD:
- Watchdog Control Center
- Watchdog Drivers
- Documentation
For more information, please visit out website at
 or send an e-mail to sales@outsrc-em.com


Qualifying for a free cash grant is easy!
$10,000 to over $500,000 in FREE Grant Money is Available NOW!
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Visit our website at:

This mailing is done by an independent marketing company.
We apologize if this message has reached you in error.
Save the Planet, Save the Trees! Advertise via E mail.
No wasted paper! Delete with one simple keystroke!
Less refuse in our Dumps! This is the new way of
the new millennium!
To be removed from hearing about all future
products and services please send
a separate email to: zapme013@aol.com


More Than $2500 in DEBT?
We Can Help You PAY-OFF Your BILLS!!
Click here for your FREE Consultation!!

~Cut your monthly payments by 50% or even more...
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
If this message has reached you in error and you wish to be removed from our
mailing list please click this link:
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C:\Mortgage\html1.htm
A:hover {
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888-418-2575.
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Copyright ÿFFFFA9 1999, 2000 eWorld Marketing,
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This is not a solicitation or offer to lend money.
eWorld Marketing is not a lender, broker or
other financial intermediary.  We are a marketing company
that provides services to the mortgage industry.


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Dear Friend:
Find solutions to all your daily problems and life's challenges at the click of a mouse button?
We have the answers you're looking for on The Word Bible CD-ROM it is one of the most powerful, life-changing tools available today and it's easy to use.
On one CD, (Windows or Macintosh versions) you have a complete library of Bibles, well known reference books and study tools. You can view several Bible versions simultaneously, make personal notes, print scriptures and search by word, phrase or topic.
The Word Bible CD offers are simply amazing.
The wide range of resources on the CD are valued at over $1,500 if purchased separately.
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Your relationship with God is the foundation of your life -- on earth and for eternity. It's the most important relationship you'll ever enjoy. Build your relationship with God so you can reap the life-changing benefits only He can provide: unconditional love; eternal life; financial and emotional strength; health; and solutions to every problem or challenge you'll ever face.
May God Bless You,
GGII Ministries, 160 White Pines Dr., Alpharetta Ga, 30004
E-mail address:CD-bible@minister.com
Phone:  770-343-9724  Fax 770-772-9925
******************************************
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> DISCLAIMER: The seller of this powerful software resource will not be
> held responsible for how the purchaser chooses to use its resources.
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> send an email to exit1418@yahoo.com and put remove
> in the subject.
> Thank you