participant-id (00000- Norwegian; 10000- Denmark; 20000- Finland)
Weight variable to get representative samples
Country
Gender
Alder
Age in categories
Region within the country
Occupation (different scale in Finland)
Occupation is (somehow) comparible categories
Number of children under 18 in the household
Highest education
Household income
HEALTH: In general, I would say my health is … ?
CONSC: How conscious are you about the food you choose to eat?
NEP1: The balance of nature is very delicate and easily upset by human activities.
NEP2: The earth is like a spaceship with only limited room and resources.
NEP3: Plants and animals do not exist primarily for human use.
NEP4: Modifying the environment for human use seldom causes serious problems.
NEP5: There are no limits to growth for nations like Norway.
NEP6: Mankind was created to rule over the rest of nature.
Concern1: … climate change caused by human activity?
Concern2: … animal welfare?
Concern3: … extinction of animals / plants (loss of biodiversity)?
Concern4: … hunger in the world?
Concern5: … security of access to food?
Concern6: … food safety?
Concern7: … economic prosperity?
VEGE: Are you eating a vegetarian or vegan diet?
Reason veg1: Health reasons
Reason veg2: Animal welfare reasons
Reason veg3: Ethical reasons
Reason veg4: Environmental reasons
Reason veg5: Religious reasons
Reason veg6: I do not like the taste of meat and fish
Reason veg7: I do not like the texture of meat and fish
INT1: In the future, I would like to eat less/more meat
INT2: In the future, I would like to eat less/more fish
INT3: In the future, I would like to eat less/more dairy products
INT4: In the future, I would like to eat less/more vegetables
FOOD1: Red meat (beef, lamb)
FOOD2: Pork
FOOD3: White meat (chicken or other poultry)
FOOD4: Wild caught animals (e.g., moose, reindeer, deer)
FOOD5: Meat sausages
FOOD6: Minced meat (e.g., burgers)
FOOD7: Cold-cut / pastries
FOOD8: Farmed fish and other farmed seafood
FOOD9: Wild caught fish and other wild caught seafood
FOOD10: Eggs
FOOD11: Liquid dairy products (e.g., milk, cream, etc.)
FOOD12: Fermented dairy products (e.g., yoghurt, cheese, etc.)
FOOD13: Ice cream containing milk
FOOD14: Milk free ice cream
FOOD15: 100% Plant-based meat substitutes (e.g., 100% plant-based burger patties or sausages)
FOOD16: 100% Plant-based cold-cuts / spreads
FOOD17: 100% Plant-based dairy products
IDENT1: Eating meat/vegetarian/vegan is an important part of who I am.
IDENT2: Eating healthy food is an important part of who I am.
IDENT3: Eating nutritious food is an important part of who I am.
IDENT4: Eating high quality food is an important part of who I am.
IDENT5: I have a lot in common with other meat eaters/vegetarians/vegans.
IDENT6: I feel strong ties to other meat eaters/vegetarians/vegans.
IDENT7: I often think about the fact that I am a meat eater/vegetarian/vegan.
IDENT8: I feel good when I think about myself as a meat eater/vegetarian/vegan.
IDENT9: Eating meat is part of being a man. [in Finland, this question was adapted for vegetarians / vegans!]
IDENT10: Eating meat is part of being a woman. [in Finland, this question was adapted for vegetarians / vegans!]
INNOV1: I don’t trust innovative foods. [In Finland, this question was asked without the negation; the data is reverse coded!]
INNOV2: If I don’t know what is in a meal, I’m unlikely to try it. [In Finland, this question was asked without the negation; the data is reverse coded!]
INNOV3: Ethnic food often looks too weird to eat.
INNOV4: I am curious and will eat almost anything.
INNOV5: I love to use innovations that impress others.
INNOV6: I like to own an innovative product that distinguishes me from others who do not own this product.
INNOV7: If an innovation functions better than what I have, then I buy it.
INNOV8: If an innovative product makes my life easier, then this product is a“must” for me.
INNOV9: It gives me a good feeling to acquire innovative products.
INNOV10: Innovations make my life exciting and stimulating.
INNOV11: In general, I am among the first in my circle of friends to buy or try an innovative product when it appears.
INNOV12: If I heard that an innovative food was available in the store, I would be interested enough to buy it.
INNOV13: I usually prefer innovative food and tastes over classic food.
KNOW: Have you ever heard of cultured / synthetic meat, fish or dairy before?
FAVOR: After reading the explanation above, what is your first reaction on cultured / synthetic meat, fish or dairy?
ATTCHAN1: … more healthy … How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
ATTCHAN2: … more environmentally friendly … How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
ATTCHAN3: … more ethical … How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
ATTCHAN4: … looking less appealing … How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
ATTCHAN5: … less tasty … How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
ATTCHAN6: … less risky … How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
ATTCHAN7: … cheaper … How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
ATTCHAN8: … expiring later … How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
ATTCHAN9: … easier to store at home … How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
ATTCHAN10: … containing more vitamins and minerals … How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
ATTCHAN11: … more nutritious … How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
ATTCHAN12: … containing more protein … How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
ATTCHAN13: … containing more fiber… How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
ATTCHAN14: … easier to prepare … How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
ATTCHAN15: … easier available in shops / supermarkets … How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
ATTCHAN16: … smelling worse … How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
ATTCHAN17: … having a less appealing texture … How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
ATTCHAN18: … containing less artificial additives … How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
ATTCHAN19: … having better value for money … How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
ATTCHAN20: … lower in calories … How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
ATTCHAN21: … lower in fat … How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
ATTCHAN22: … more familiar … How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
ATTCHAN23: … less prone to contamination … How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
ATTCHAN24: … don’t use GMOs in the production process ... How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
INTSYNTH1: Would you be willing to taste synthetic/cultured meat?
INTSYNTH2: Would you be willing to taste synthetic/cultured fish?
INTSYNTH3: Would you be willing to taste synthetic/cultured dairy?
INTSYNTH4: Would you be willing to eat synthetic/cultured meat regularly?
INTSYNTH5: Would you be willing to eat synthetic/cultured fish regularly?
INTSYNTH6: Would you be willing to eat synthetic/cultured dairy regularly?
INTSUBST1: How willing would you be to eat synthetic/cultured meat as compared to farmed meat?
INTSUBST2: How willing would you be to eat synthetic/cultured fish as compared to conventional fish?
INTSUBST3: How willing would you be to consume synthetic/cultured dairy as compared to farmed dairy?
INTSUBST4: How willing would you be to eat synthetic/cultured meat as compared to plant-based meat substitutes (e.g. made from soy)?
INTSUBST5: How willing would you be to eat synthetic/cultured fish as compared to plant-based fish substitutes (i.g. made from soy)?
INTSUBST6: How willing would you be to consume synthetic/cultured dairy as compared to plant-based dairy substitutes(e.g. made from soy)?
TYPE1: I would not eat synthetic/cultured meat/fish. What types of meat/fish would you be willing to eat if they were produced using synthetic/culturing methods?
TYPE2: I would eat meat/fish types that are common to eat in Norway. What types of meat/fish would you be willing to eat if they were produced using synthetic/culturing methods?
TYPE3: I would try exotic meat/fish types that are not common to eat in Norway. What types of meat/fish would you be willing to eat if they were produced using synthetic/culturing methods?
BELIEF1 … is disrespectful to nature. Synthetic/cultured meat, fish and dairy …
BELIEF2 … will reduce the number of farmed animals on earth. Synthetic/cultured meat, fish and dairy …
BELIEF3 … will improve animal welfare conditions. Synthetic/cultured meat, fish and dairy …
BELIEF4 … will be able to solve world famine problems. Synthetic/cultured meat, fish and dairy …
BELIEF5 … will be a viable alternative to farmed meat. Synthetic/cultured meat, fish and dairy …
BELIEF6 … will reduce the impact of global warming associated with farming. Synthetic/cultured meat, fish and dairy …
BELIEF7 … will reduce the overfishing of the oceans. Synthetic/cultured meat, fish and dairy …
BELIEF8 … will reduce the problem of food contermination (e.g., microplastic and mercury in wild caught fish). Synthetic/cultured meat, fish and dairy …
BELIEF9 … will reduce the danger of cross-species spread of diseases. Synthetic/cultured meat, fish and dairy …
BELIEF10 … will endanger ecosystems that depend on grazing animals. Synthetic/cultured meat, fish and dairy …
BELIEF11 … will change how cultural landscapes in NO/DK/FI look like in the future. Synthetic/cultured meat, fish and dairy …
BELIEF12 … will reduce biodiversity on earth. Synthetic/cultured meat, fish and dairy …
BELIEF13 … will have a negative impact on traditional farmers. Synthetic/cultured meat, fish and dairy …
BELIEF14 … lead the way to new technologies in NO/DK/FI. Synthetic / cultured meat, fish and dairy production will …
BELIEF15 … create new high-tech jobs in NO/DK/FI. Synthetic / cultured meat, fish and dairy production will …
BELIEF16 … contribute to sustainable use of resources. Synthetic / cultured meat, fish and dairy production will …
BELIEF17 … be available in the shops within the next 10 years. Synthetic / cultured meat, fish and dairy production will …
BELIEF18 … make NO/DK/FI more dependent on other countries. Synthetic / cultured meat, fish and dairy production will …
BELIEF19 … make NO/DK/FI more dependent on large food companies. Synthetic / cultured meat, fish and dairy production will …
BELIEF20 … make food production less local. Synthetic / cultured meat, fish and dairy production will …
BELIEF21 … make more of the countryside available for recreational purposes. Synthetic / cultured meat, fish and dairy production will …
BELIEF22 ... Farming is an important activity for the NO/DK/FI society.
BELIEF23 ... Traditional farms are typical for NO/DK/FI.
BELIEF24 ... Cultural landscapes formed by animal farming are an important part of NO/DK/FI landscape.
BELIEF25 ... Traditional animal farming has a negative impact on biodiversity because it reduces the area of “untouched” land.
BELIEF26 ... Traditional animal farming has a positive impact on biodiversity because certain animals and plants need the cultural landscapes.
BELIEF27 ... Traditional animal farming makes a significant contribution to NO/DK/FI greenhouse gas emissions.
BELIEF28 ... Animal farming in NO/DK/FI secures NO/DK/FI access to food in times of crisis.
BELIEF29 ... Synthetic fish production would be a big economic problem for NO/DK/FI salmon/pig farmers. [pig farming in DK as there are no salmon farms]
BELIEF30 ... Synthetic fish production would solve the environmental problems connected to salmon/pig farming. [pig farming in DK as there are no salmon farms]
BELIEF31 ... NO/DK/FI should develop its own cultured meat industry.
SNORMS1: I expect that most people, who are important to me, would approve of me consuming synthetic / cultured meat, fish or dairy when they become available.
SNORMS2: I expect that most people, who are important to me, will consume synthetic / cultured meat, fish and dairy products when they become available.
POS1: Please select from the following list of aspects the three most important positive aspects that you see with synthetic / cultured meat
POS2: Please select from the following list of aspects the three most important positive aspects that you see with synthetic / cultured meat
POS3: Please select from the following list of aspects the three most important positive aspects that you see with synthetic / cultured meat
NEG1: Please select from the following list of aspects the three most important negative aspects that you see with synthetic / cultured meat
NEG2: Please select from the following list of aspects the three most important negative aspects that you see with synthetic / cultured meat
NEG3: Please select from the following list of aspects the three most important negative aspects that you see with synthetic / cultured meat
BLEND: In the beginning of the commercial use of synthetic / cultivates meat, fish or dairy it will likely be blended with conventional meat, fish or dairy. How would you see such blended products?
OPEN: Do you have any final comments or thoughts that you would like to express about synthetic/ cultured meat, fish or dairy?
Cluster Number of Case
Factor score NEP (all 6 items, alpha .729)
Factor score NEP (all 6 items, alpha .729) (Binned)
Factor score Food innovativeness (4 items, alpha =.560)
Factor score general innovativeness (8 items - Inno7 excluded, alpha =.907)
Factor score Food innovativeness (4 items, alpha =.560) (Binned)
Factor score general innovativeness (8 items - Inno7 excluded, alpha =.907) (Binned)
Social norm (2 items, r=.626)
Social norm (2 items, r=.626) (Binned)
Meat/vegan eating identity (5 items, alpha=.818)
healthy eating identity (3 items, alpha=.799)
Meat/vegan eating identity (5 items, alpha=.818) (Binned)
healthy eating identity (3 items, alpha=.799) (Binned)
Intention to eat synthetic protein (6 items, alpha=.943)