1 = Norway
2 = Denmark
3 = Finland

Gender
1 = male
2 = female
3 = Other / not answered

Age in categories
1 = 17-29
2 = 30-39
3 = 40-49
4 = 50-59
5 = 60-69
6 = 70-85

Region within the country
1 = Viken
2 = Oslo
3 = Innlandet
4 = Vestfold og Telemark
5 = Agder
6 = Rogaland
7 = Vestland
8 = Møre og Romsdal
9 = Trøndelag
10 = Nodland
11 = Troms og Finnmark
21 = Hovedstaden
22 = Skjælland
23 = Syddanmark
24 = Midtjylland
25 = Nordjylland
31 = Helsinki - Uusimaa
32 = Etelä - Suomi
33 = Läisi - Suomi
34 = Pohjois - ja Itä - Suomi
35 = don't know

Occupation (different scale in Finland)
1 = NO/DK: Fast ansatt – jobber fulltid
2 = NO/DK: Fast ansatt – jobber deltid
3 = NO/DK: Frilanser – jobber basert på oppdrag
4 = NO/DK: Student
5 = NO/DK: Arbeidssøkende
6 = NO/DK: Trygdet/pensjonist
7 = NO/DK: Ønsker ikke å opplyse
21 = FI: Entreprenør
22 = FI: ledende posisjon
23 = FI: andre senior ansatte/ ekspert
24 = FI: personalet
25 = FI: jobbing
26 = FI: bonde
27 = FI: student / elev
28 = FI: Pensionist
29 = FI: husmor/far
30 = FI: arbeidsledig
31 = FI: don't know

Occupation is (somehow) comparible categories
1 = employed
2 = self-employed
3 = in education
4 = unemployed / house work
5 = retired
6 = do not want to say

Number of children under 18 in the household
1 = 1 child
2 = 2 children
3 = 3 children
4 = 4 or more children
5 = no children that age
6 = do not want to report

Highest education
1 = basic education
2 = high school
3 = university / college

Household income
1 = Inntil 300 000 kr / 30 000 Euro
2 = 300 - 500 000 kr / 30 - 50 000 Euro
3 = 500 - 750 000 kr / 50 - 70 000 Euro
4 = 750 - 1000 000 kr / 70 - 90 000 Euro
5 = Mer enn 1000 000 kr / 90 000 Euro
6 = Vil ikke oppgi
7 = Vet ikke

HEALTH: In general, I would say my health is … ?
1 = excellent
2 = very good
3 = good
4 = fair
5 = poor

CONSC: How conscious are you about the food you choose to eat?
1 = very conscious
2 = fairly conscious
3 = a bit conscious
4 = barely conscious
5 = not conscious
6 = absolutley not conscious

NEP1: The balance of nature is very delicate and easily upset by human activities.
1 = strongly agree
2 = somewhat agree
3 = neither agree nor disagree
4 = somewhat disagree
5 = strongly disagree

Concern1: … climate change caused by human activity?
1 = very much
2 = fairly
3 = a bit
4 = barely
5 = not
6 = absolutely not

VEGE: Are you eating a vegetarian or vegan diet?
1 = I am a vegetarian
2 = I am a vegan
3 = I eat meat of fish at least sometimes

Reason veg1: Health reasons
0 = Not selected
1 = Yes

INT1: In the future, I would like to eat less/more meat
1 = much less
2 = less
3 = the same as now
4 = more
5 = much more

FOOD1: Red meat (beef, lamb)
1 = never
2 = less than once a week
3 = one to three days a week
4 = more than three days a week

KNOW: Have you ever heard of cultured / synthetic meat, fish or dairy before?
1 = I never heard about it
2 = I heard about it, but I have no clear idea about what it is.
3 = I heard about it, and I have some idea about what it is.
4 = I heard about it, and I have a clear idea about what it is.

FAVOR: After reading the explanation above, what is your first reaction on cultured / synthetic meat, fish or dairy?
1 = I am in favor
2 = I am probably in favor
3 = do not know
4 = I am probably against it
5 = I am against

ATTCHAN1: … more healthy … How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
1 = much less positive attitude
2 = somewhat less positive attitude
3 = unchanged attitude
4 = somewhat more positive attitude
5 = much more positive attitude

INTSYNTH1: Would you be willing to taste synthetic/cultured meat?
1 = Yes, definitely
2 = yes, maybe
3 = unsure
4 = no probably not
5 = no, definitely not

INTSUBST1: How willing would you be to eat synthetic/cultured meat as compared to farmed meat?
1 = much less
2 = somewhat less
3 = about the same
4 = somewhat more
5 = much more

POS1: Please select from the following list of aspects the three most important positive aspects that you see with synthetic / cultured meat
1 = ethical concerns
2 = religious concerns
3 = taste
4 = price
5 = safety
6 = Purity of the product / free from contamination
7 = Effects on NO/DK/FI fish/PIG farming
8 = Access of food in NO/DK/FI in times of crisis
9 = Naturalness
10 = Health benefits
11 = Animal welfare
12 = My status in the eye of others
13 = Climate benefits
14 = Effects on NO/DK/FI agriculture
15 = Use of genetically modified organisms in the production process
16 = Access to taste exotic meats that were not available otherwise
17 = Job creation
18 = Food traditions
19 = Reducing hunger
20 = Dependency on big companies
21 = Protection from cross-species virus spread
22 = Biodiversity benefits
23 = Effects on NO/DK/FI landscapes
24 = Local food markets

0 = not capital
1 = capital

1 = <50000
2 = 50-90000
3 = >90000

1 = <40
2 = 40-59
3 = >59