participant-id (00000- Norwegian; 10000- Denmark; 20000- Finland)
Weight variable to get representative samples
Country
Gender
Alder
Age in categories
Region within the country
Occupation (different scale in Finland)
Occupation is (somehow) comparible categories
Number of children under 18 in the household
Highest education
Household income
HEALTH: In general, I would say my health is … ?
CONSC: How conscious are you about the food you choose to eat?
NEP1: The balance of nature is very delicate and easily upset by human activitie
NEP2: The earth is like a spaceship with only limited room and resources.
NEP3: Plants and animals do not exist primarily for human use.
NEP4: Modifying the environment for human use seldom causes serious problems.
NEP5: There are no limits to growth for nations like Norway.
NEP6: Mankind was created to rule over the rest of nature.
Concern1: … climate change caused by human activity?
Concern2: … animal welfare?
Concern3: … extinction of animals / plants (loss of biodiversity)?
Concern4: … hunger in the world?
Concern5: … security of access to food?
Concern6: … food safety?
Concern7: … economic prosperity?
VEGE: Are you eating a vegetarian or vegan diet?
Reason veg1: Health reasons
Reason veg2: Animal welfare reasons
Reason veg3: Ethical reasons
Reason veg4: Environmental reasons
Reason veg5: Religious reasons
Reason veg6: I do not like the taste of meat and fish
Reason veg7: I do not like the texture of meat and fish
INT1: In the future, I would like to eat less/more meat
INT2: In the future, I would like to eat less/more fish
INT3: In the future, I would like to eat less/more dairy products
INT4: In the future, I would like to eat less/more vegetables
FOOD1: Red meat (beef, lamb)
FOOD2: Pork
FOOD3: White meat (chicken or other poultry)
FOOD4: Wild caught animals (e.g., moose, reindeer, deer)
FOOD5: Meat sausages
FOOD6: Minced meat (e.g., burgers)
FOOD7: Cold-cut / pastries
FOOD8: Farmed fish and other farmed seafood
FOOD9: Wild caught fish and other wild caught seafood
FOOD10: Eggs
FOOD11: Liquid dairy products (e.g., milk, cream, etc.)
FOOD12: Fermented dairy products (e.g., yoghurt, cheese, etc.)
FOOD13: Ice cream containing milk
FOOD14: Milk free ice cream
FOOD15: 100% Plant-based meat substitutes (e.g., 100% plant-based burger patties
FOOD16: 100% Plant-based cold-cuts / spreads
FOOD17: 100% Plant-based dairy products
IDENT1: Eating meat/vegetarian/vegan is an important part of who I am.
IDENT2: Eating healthy food is an important part of who I am.
IDENT3: Eating nutritious food is an important part of who I am.
IDENT4: Eating high quality food is an important part of who I am.
IDENT5: I have a lot in common with other meat eaters/vegetarians/vegans.
IDENT6: I feel strong ties to other meat eaters/vegetarians/vegans.
IDENT7: I often think about the fact that I am a meat eater/vegetarian/vegan.
IDENT8: I feel good when I think about myself as a meat eater/vegetarian/vegan.
IDENT9: Eating meat is part of being a man. [in Finland, this question was adapt
IDENT10: Eating meat is part of being a woman. [in Finland, this question was ad
INNOV1: I don’t trust innovative foods. [In Finland, this question was asked wit
INNOV2: If I don’t know what is in a meal, I’m unlikely to try it. [In Finland,
INNOV3: Ethnic food often looks too weird to eat.
INNOV4: I am curious and will eat almost anything.
INNOV5: I love to use innovations that impress others.
INNOV6: I like to own an innovative product that distinguishes me from others wh
INNOV7: If an innovation functions better than what I have, then I buy it.
INNOV8: If an innovative product makes my life easier, then this product is a“mu
INNOV9: It gives me a good feeling to acquire innovative products.
INNOV10: Innovations make my life exciting and stimulating.
INNOV11: In general, I am among the first in my circle of friends to buy or try
INNOV12: If I heard that an innovative food was available in the store, I would
INNOV13: I usually prefer innovative food and tastes over classic food.
KNOW: Have you ever heard of cultured / synthetic meat, fish or dairy before?
FAVOR: After reading the explanation above, what is your first reaction on cultu
ATTCHAN1: … more healthy … How would the following aspects impact your attitudes
ATTCHAN2: … more environmentally friendly … How would the following aspects impa
ATTCHAN3: … more ethical … How would the following aspects impact your attitudes
ATTCHAN4: … looking less appealing … How would the following aspects impact your
ATTCHAN5: … less tasty … How would the following aspects impact your attitudes t
ATTCHAN6: … less risky … How would the following aspects impact your attitudes t
ATTCHAN7: … cheaper … How would the following aspects impact your attitudes to s
ATTCHAN8: … expiring later … How would the following aspects impact your attitud
ATTCHAN9: … easier to store at home … How would the following aspects impact you
ATTCHAN10: … containing more vitamins and minerals … How would the following asp
ATTCHAN11: … more nutritious … How would the following aspects impact your attit
ATTCHAN12: … containing more protein … How would the following aspects impact yo
ATTCHAN13: … containing more fiber… How would the following aspects impact your
ATTCHAN14: … easier to prepare … How would the following aspects impact your att
ATTCHAN15: … easier available in shops / supermarkets … How would the following
ATTCHAN16: … smelling worse … How would the following aspects impact your attitu
ATTCHAN17: … having a less appealing texture … How would the following aspects i
ATTCHAN18: … containing less artificial additives … How would the following aspe
ATTCHAN19: … having better value for money … How would the following aspects imp
ATTCHAN20: … lower in calories … How would the following aspects impact your att
ATTCHAN21: … lower in fat … How would the following aspects impact your attitude
ATTCHAN22: … more familiar … How would the following aspects impact your attitud
ATTCHAN23: … less prone to contamination … How would the following aspects impac
ATTCHAN24: … don’t use GMOs in the production process ... How would the followin
INTSYNTH1: Would you be willing to taste synthetic/cultured meat?
INTSYNTH2: Would you be willing to taste synthetic/cultured fish?
INTSYNTH3: Would you be willing to taste synthetic/cultured dairy?
INTSYNTH4: Would you be willing to eat synthetic/cultured meat regularly?
INTSYNTH5: Would you be willing to eat synthetic/cultured fish regularly?
INTSYNTH6: Would you be willing to eat synthetic/cultured dairy regularly?
INTSUBST1: How willing would you be to eat synthetic/cultured meat as compared t
INTSUBST2: How willing would you be to eat synthetic/cultured fish as compared t
INTSUBST3: How willing would you be to consume synthetic/cultured dairy as compa
INTSUBST4: How willing would you be to eat synthetic/cultured meat as compared t
INTSUBST5: How willing would you be to eat synthetic/cultured fish as compared t
INTSUBST6: How willing would you be to consume synthetic/cultured dairy as compa
TYPE1: I would not eat synthetic/cultured meat/fish.  What types of meat/fish wo
TYPE2: I would eat meat/fish types that are common to eat in Norway. What types
TYPE3: I would try exotic meat/fish types that are not common to eat in Norway.
BELIEF1 … is disrespectful to nature. Synthetic/cultured meat, fish and dairy …
BELIEF2 … will reduce the number of farmed animals on earth. Synthetic/cultured
BELIEF3 … will improve animal welfare conditions. Synthetic/cultured meat, fish
BELIEF4 … will be able to solve world famine problems. Synthetic/cultured meat,
BELIEF5 … will be a viable alternative to farmed meat. Synthetic/cultured meat,
BELIEF6 … will reduce the impact of global warming associated with farming. Synt
BELIEF7 … will reduce the overfishing of the oceans. Synthetic/cultured meat, fi
BELIEF8 … will reduce the problem of food contermination (e.g., microplastic and
BELIEF9 … will reduce the danger of cross-species spread of diseases. Synthetic/
BELIEF10 … will endanger ecosystems that depend on grazing animals. Synthetic/cu
BELIEF11 … will change how cultural landscapes in NO/DK/FI look like in the futu
BELIEF12 … will reduce biodiversity on earth. Synthetic/cultured meat, fish and
BELIEF13 … will have a negative impact on traditional farmers. Synthetic/culture
BELIEF14 … lead the way to new technologies in NO/DK/FI. Synthetic / cultured me
BELIEF15 … create new high-tech jobs in NO/DK/FI. Synthetic / cultured meat, fis
BELIEF16 … contribute to sustainable use of resources. Synthetic / cultured meat
BELIEF17 … be available in the shops within the next 10 years. Synthetic / cultu
BELIEF18 … make NO/DK/FI more dependent on other countries. Synthetic / cultured
BELIEF19 … make NO/DK/FI more dependent on large food companies. Synthetic / cul
BELIEF20 … make food production less local. Synthetic / cultured meat, fish and
BELIEF21 … make more of the countryside available for recreational purposes. Syn
BELIEF22 ... Farming is an important activity for the NO/DK/FI society.
BELIEF23 ... Traditional farms are typical for NO/DK/FI.
BELIEF24 ... Cultural landscapes formed by animal farming are an important part
BELIEF25 ... Traditional animal farming has a negative impact on biodiversity be
BELIEF26 ... Traditional animal farming has a positive impact on biodiversity be
BELIEF27 ... Traditional animal farming makes a significant contribution to NO/D
BELIEF28 ... Animal farming in NO/DK/FI secures NO/DK/FI access to food in times
BELIEF29 ... Synthetic fish production would be a big economic problem for NO/DK
BELIEF30 ... Synthetic fish production would solve the environmental problems co
BELIEF31 ... NO/DK/FI should develop its own cultured meat industry.
SNORMS1: I expect that most people, who are important to me, would approve of me
SNORMS2: I expect that most people, who are important to me, will consume synthe
POS1: Please select from the following list of aspects the three most important
POS2: Please select from the following list of aspects the three most important
POS3: Please select from the following list of aspects the three most important
NEG1: Please select from the following list of aspects the three most important
NEG2: Please select from the following list of aspects the three most important
NEG3: Please select from the following list of aspects the three most important
BLEND: In the beginning of the commercial use of synthetic / cultivates meat, fi
OPEN: Do you have any final comments or thoughts that you would like to express