NEP1: The balance of nature is very delicate and easily upset by human activities.
FOOD15: 100% Plant-based meat substitutes (e.g., 100% plant-based burger patties or sausages)
IDENT9: Eating meat is part of being a man. [in Finland, this question was adapted for vegetarians / vegans!]
IDENT10: Eating meat is part of being a woman. [in Finland, this question was adapted for vegetarians / vegans!]
INNOV1: I don’t trust innovative foods. [In Finland, this question was asked without the negation; the data is reverse coded!]
INNOV2: If I don’t know what is in a meal, I’m unlikely to try it. [In Finland, this question was asked without the negation; the data is reverse coded!]
INNOV6: I like to own an innovative product that distinguishes me from others who do not own this product.
INNOV8: If an innovative product makes my life easier, then this product is a“must” for me.
INNOV11: In general, I am among the first in my circle of friends to buy or try an innovative product when it appears.
INNOV12: If I heard that an innovative food was available in the store, I would be interested enough to buy it.
FAVOR: After reading the explanation above, what is your first reaction on cultured / synthetic meat, fish or dairy?
ATTCHAN1: … more healthy … How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
ATTCHAN2: … more environmentally friendly … How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
ATTCHAN3: … more ethical … How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
ATTCHAN4: … looking less appealing … How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
ATTCHAN5: … less tasty … How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
ATTCHAN6: … less risky … How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
ATTCHAN7: … cheaper … How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
ATTCHAN8: … expiring later … How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
ATTCHAN9: … easier to store at home … How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
ATTCHAN10: … containing more vitamins and minerals … How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
ATTCHAN11: … more nutritious … How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
ATTCHAN12: … containing more protein … How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
ATTCHAN13: … containing more fiber… How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
ATTCHAN14: … easier to prepare … How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
ATTCHAN15: … easier available in shops / supermarkets … How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
ATTCHAN16: … smelling worse … How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
ATTCHAN17: … having a less appealing texture … How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
ATTCHAN18: … containing less artificial additives … How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
ATTCHAN19: … having better value for money … How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
ATTCHAN20: … lower in calories … How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
ATTCHAN21: … lower in fat … How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
ATTCHAN22: … more familiar … How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
ATTCHAN23: … less prone to contamination … How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
ATTCHAN24: … don’t use GMOs in the production process ... How would the following aspects impact your attitudes to synthetic/cultured meat, fish or dairy as compared to conventional meat, fish or dairy?
INTSUBST1: How willing would you be to eat synthetic/cultured meat as compared to farmed meat?
INTSUBST2: How willing would you be to eat synthetic/cultured fish as compared to conventional fish?
INTSUBST3: How willing would you be to consume synthetic/cultured dairy as compared to farmed dairy?
INTSUBST4: How willing would you be to eat synthetic/cultured meat as compared to plant-based meat substitutes (e.g. made from soy)?
INTSUBST5: How willing would you be to eat synthetic/cultured fish as compared to plant-based fish substitutes (i.g. made from soy)?
INTSUBST6: How willing would you be to consume synthetic/cultured dairy as compared to plant-based dairy substitutes(e.g. made from soy)?
TYPE1: I would not eat synthetic/cultured meat/fish.  What types of meat/fish would you be willing to eat if they were produced using synthetic/culturing methods?
TYPE2: I would eat meat/fish types that are common to eat in Norway. What types of meat/fish would you be willing to eat if they were produced using synthetic/culturing methods?
TYPE3: I would try exotic meat/fish types that are not common to eat in Norway. What types of meat/fish would you be willing to eat if they were produced using synthetic/culturing methods?
BELIEF2 … will reduce the number of farmed animals on earth. Synthetic/cultured meat, fish and dairy …
BELIEF3 … will improve animal welfare conditions. Synthetic/cultured meat, fish and dairy …
BELIEF4 … will be able to solve world famine problems. Synthetic/cultured meat, fish and dairy …
BELIEF5 … will be a viable alternative to farmed meat. Synthetic/cultured meat, fish and dairy …
BELIEF6 … will reduce the impact of global warming associated with farming. Synthetic/cultured meat, fish and dairy …
BELIEF7 … will reduce the overfishing of the oceans. Synthetic/cultured meat, fish and dairy …
BELIEF8 … will reduce the problem of food contermination (e.g., microplastic and mercury in wild caught fish). Synthetic/cultured meat, fish and dairy …
BELIEF9 … will reduce the danger of cross-species spread of diseases. Synthetic/cultured meat, fish and dairy …
BELIEF10 … will endanger ecosystems that depend on grazing animals. Synthetic/cultured meat, fish and dairy …
BELIEF11 … will change how cultural landscapes in NO/DK/FI look like in the future. Synthetic/cultured meat, fish and dairy …
BELIEF12 … will reduce biodiversity on earth. Synthetic/cultured meat, fish and dairy …
BELIEF13 … will have a negative impact on traditional farmers. Synthetic/cultured meat, fish and dairy …
BELIEF14 … lead the way to new technologies in NO/DK/FI. Synthetic / cultured meat, fish and dairy production will …
BELIEF15 … create new high-tech jobs in NO/DK/FI. Synthetic / cultured meat, fish and dairy production will …
BELIEF16 … contribute to sustainable use of resources. Synthetic / cultured meat, fish and dairy production will …
BELIEF17 … be available in the shops within the next 10 years. Synthetic / cultured meat, fish and dairy production will …
BELIEF18 … make NO/DK/FI more dependent on other countries. Synthetic / cultured meat, fish and dairy production will …
BELIEF19 … make NO/DK/FI more dependent on large food companies. Synthetic / cultured meat, fish and dairy production will …
BELIEF20 … make food production less local. Synthetic / cultured meat, fish and dairy production will …
BELIEF21 … make more of the countryside available for recreational purposes. Synthetic / cultured meat, fish and dairy production will …
BELIEF24 ... Cultural landscapes formed by animal farming are an important part of NO/DK/FI landscape.
BELIEF25 ... Traditional animal farming has a negative impact on biodiversity because it reduces the area of “untouched” land.
BELIEF26 ... Traditional animal farming has a positive impact on biodiversity because certain animals and plants need the cultural landscapes.
BELIEF27 ... Traditional animal farming makes a significant contribution to NO/DK/FI greenhouse gas emissions.
BELIEF28 ... Animal farming in NO/DK/FI secures NO/DK/FI access to food in times of crisis.
BELIEF29 ... Synthetic fish production would be a big economic problem for NO/DK/FI salmon/pig farmers. [pig farming in DK as there are no salmon farms]
BELIEF30 ... Synthetic fish production would solve the environmental problems connected to salmon/pig farming. [pig farming in DK as there are no salmon farms]
SNORMS1: I expect that most people, who are important to me, would approve of me consuming synthetic / cultured meat, fish or dairy when they become available.
SNORMS2: I expect that most people, who are important to me, will consume synthetic / cultured meat, fish and dairy products when they become available.
POS1: Please select from the following list of aspects the three most important positive aspects that you see with synthetic / cultured meat
POS2: Please select from the following list of aspects the three most important positive aspects that you see with synthetic / cultured meat
POS3: Please select from the following list of aspects the three most important positive aspects that you see with synthetic / cultured meat
NEG1: Please select from the following list of aspects the three most important negative aspects that you see with synthetic / cultured meat
NEG2: Please select from the following list of aspects the three most important negative aspects that you see with synthetic / cultured meat
NEG3: Please select from the following list of aspects the three most important negative aspects that you see with synthetic / cultured meat
BLEND: In the beginning of the commercial use of synthetic / cultivates meat, fish or dairy it will likely be blended with conventional meat, fish or dairy. How would you see such blended products?
OPEN: Do you have any final comments or thoughts that you would like to express about synthetic/ cultured meat, fish or dairy?